Hyderabad: Casagrand has announced its collaboration with celebrated pan-Indian actor Samantha Ruth Prabhu as the face of Casagrand Belair—a landmark ultra-luxury villa community in the heart of Hyderabad. This strategic endorsement is accompanied by the launch of an all-encompassing 360-degree marketing campaign that is set to redefine how luxury living is experienced and perceived.
The centerpiece of the campaign is a visually arresting TVC titled “The Space You Deserve. The Luxury You Desire,” featuring Samantha Ruth Prabhu. In the commercial, Samantha takes viewers on a compelling journey that showcases the unmatched opulence of Casagrand Belair. Breaking the fourth wall, she explores the project’s standout features—private gardens, personal elevators, exclusive home theatres—immersing the audience in the luxury and elegance the development represents.
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, commented on the campaign, “At Casagrand, we believe in creating not just homes, but iconic lifestyles. Our partnership with Samantha Ruth Prabhu for Casagrand Belair is a natural extension of this philosophy. Samantha isn’t just a star; she is a symbol of elegance, ambition, and refinement – qualities that perfectly align with the world of luxury we are crafting at Casagrand Belair. This campaign is designed to transcend traditional marketing, offering an immersive experience that reflects the luxury and sophistication of the project. With her captivating presence, we are confident that Samantha will connect with our audience on a deeper level, making Casagrand Belair not just a place to live, but a statement of the life you’ve always aspired to.”
Spanning 9.35 acres, Casagrand Belair comprises 79 meticulously designed 5 BHK bungalows, each featuring private lifts and home theatres. Over 75% of the project (6.8 acres) is dedicated to open green spaces, and every villa comes with a minimum 1000 sq. ft. private garden, ensuring ventilation, light, and serene views. The project also offers two grand clubhouses and 85+ luxury amenities, including a rooftop swimming pool, spa, gymnasium, co-working spaces, yoga zones, and more.
Located in Gowdavelli, Casagrand Belair is part of the company’s expanding footprint in Hyderabad’s residential segment, alongside other developments such as Casagrand Hanford in Mamidapally and Casagrand Windsor Court in Mankhal.
