Mumbai: Leading & award winning Celebrity Management, Films Productions, Advertising Films Productions, Films Marketing and Entertainment Marketing company, Approach Entertainment has engaged stand-up comedian and bollywood actor ‘ Sunil Pal’ for a Branded Entertainment campaign for an automobile major based in the Gurugram. The company has recently started a branded entertainment division to create engaging video content for brands. The campaign objective is to create engaging comedy content for truck drivers, fleet managers and truck owners.
Approach Entertainment is a leading Celebrity Management, Films Productions, Advertising Films Productions, Viral Films Productions, Events, Films Marketing and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa and Jalandhar.
Sunil Pal was born in Chandrapur, Maharastra, India. He is a popular Indian comedian, actor and voice actor, and the 2005 winner of The Great Indian Laughter Challenge on STAR One. Lately he has been seen acting in many Bollywood flicks doing minor roles. In 2010, he wrote and directed a comedy film, Bhavnao Ko Samjho, which featured a record 51 stand-up comedians.
The agency also received an award ‘The Biz India 2010 Award’ for its work in Celebrity Management, Films Productions, Events and Films Marketing industry.
Commenting on the Branded entertainment initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment branded entertainment division is to create interesting content around brands with different objectives. We already have verticals in Celebrity Management, Films Productions, Advertising Films Productions, Films Marketing and Entertainment Marketing solutions. Branded Entertainment is our new vertical with production, creative and distribution capabilities. Our digital marketing unit Approach Digital will support us in distributing and optimizing content through digital and social media channels”.
The agency has already handled 5 films for In-film placements, numerous Celebrity Brand endorsements, Events, marketing and other tie ups. The fast growing films marketing company has worked for numerous bollywood films and handled their entire PR, Events, Promotions and marketing strategy. The agency is also having a division for In Film Advertising, brand placements, media partnership management, films launching events and other integrated services. Approach Entertainment is India’s leading Films, Movie and Entertainment marketing company offering expertise based solutions to the film industry in India.
Approach Entertainment is present in 9 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Hyderabad, Kolkata, Chandigarh, Dehradun and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, Eicher, Pidilite, Elder Pharma, Gaursons India Ltd, Syntel, Indiamart, PHD Chamber of Commerce, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.
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Approach Entertainment
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Approach Communications PR & Integrated Communications : www.approachcommunications.in
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