The campaign, titled “Vote for National Interest,” underscores the critical importance of making informed decisions based on the long-term welfare and advancement of the nation as a whole. By shifting the focus away from identity politics and towards issues that affect every citizen, Approach Communications seeks to promote unity, equality, and inclusive governance.

“With the upcoming elections, it’s imperative that we, as citizens, prioritize the greater good of our nation over narrow sectarian interests,” said Sonu Tyagi, Director, Approach Communications. “By casting our votes based on the policies and vision for the country rather than factors like caste or religion, we can contribute to the building of a stronger, more cohesive society.”

The campaign will utilize a multi-channel approach, including social media outreach, community events, and educational workshops, to reach a wide audience across demographics. Through thought-provoking content, engaging discussions, and strategic partnerships, Approach Communications aims to spark meaningful conversations and inspire positive action among voters.

“We believe that every vote cast in the interest of the nation’s progress is a step towards a brighter future for all,” added Sonu Tyagi, Director, Approach Communications. “Together, we can create a political landscape where meritocracy, integrity, and inclusivity prevail.”

Approach Communications invites individuals, organizations, and influencers passionate about promoting unity and national interest to join hands in spreading the message of the campaign. Together, let us empower voters to make choices that reflect their commitment to a stronger, more prosperous India.

Approach Communications, a distinguished and accolade-laden PR & Integrated Communications agency, serves a wide spectrum of industries including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. It operates as an integral component of the esteemed Approach Entertainment Group.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.   With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer. With extensive experience collaborating with top advertising agencies and media houses in India, Tyagi brings a wealth of expertise to the table. Holding professional postgraduate qualifications in Advertising, Journalism, and Filmmaking, alongside a degree in Psychology, his multifaceted background underscores his versatility and depth in the industry.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Information: Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications / Approach Entertainment

9820965004 / 9716962242            Email: info@approachentertainment.com

Approach Bollywood had the privilege of sitting down with Anurag Sharma, the director of the recently released web series “Two Great Masters on MX Player.” Produced by Juni Films & Approach Entertainment in association with Go Spiritual India, the series offers a profound exploration of spiritual teachings in the modern era. The series is based on the Book Two Great Masters written by Amrit Gupta. Anurag Sharma shares his insights into the creation of the series and its impact on viewers.

Approach Bollywood: What aspects of the web series do you believe will resonate most strongly with audiences, and why?

Anurag Sharma: Every topic we covered in the series carries a strong message, but considering the majority of our audience is youth, I believe the theme of deciding to get married will garner a significant response. It’s a relatable and pivotal moment in many people’s lives, making it likely to be well-received.

Approach Bollywood: ‘Two Great Masters’ is not a typical biographical retelling but a deeper exploration of philosophical and spiritual ideologies. How did you approach balancing storytelling with conveying the deeper spiritual messages?

Anurag Sharma: We approached this balance by incorporating background voice-overs and utilizing an anchor to make the themes and situations clearer to the audience. This helped maintain the flow of content while ensuring the deeper messages were effectively conveyed.

Approach Bollywood: How did you collaborate with the cast and crew to ensure the authenticity and integrity of the spiritual themes portrayed in the series?

Anurag Sharma: We held multiple meetings with everyone involved before the start of filming. Additionally, we provided literature on the spiritual themes to the cast and crew a month prior to shooting, ensuring everyone had a deep understanding of the subject matter.

Approach Bollywood: Were there any particular scenes or moments during filming that stood out to you as especially powerful or memorable? If so, can you share why they were significant?

Anurag Sharma: The 8th and 9th episodes of the series are particularly powerful. The ambiance of these scenes is strikingly different, yet they deliver unexpected messages that provoke new thoughts and perspectives for the viewers.

Approach Bollywood: What do you hope viewers will take away from watching ‘Two Great Masters,’ both in terms of entertainment value and spiritual enlightenment?

Anurag Sharma: While we cannot dictate how viewers will interpret the series, our aim is to guide them into a calmer state of mind. Some may find entertainment in certain scenes, while others may derive spiritual enlightenment from the messages conveyed. Ultimately, we hope the series leaves a positive impact on all who watch it.

Approach Bollywood: How do you see the role of digital platforms like MX Player in making spiritual content more accessible to a wider audience?

Anurag Sharma: Our main goal was to reach as many people as possible with our series, and MX Player provided an excellent platform for this. Being one of the largest subscription-based platforms in India, it ensures wide accessibility to our content. Moreover, as a free platform, it allows even those with limited resources to access spiritual content, thus democratizing its reach.

Approach Bollywood: Finally, do you have any future projects or aspirations in the realm of spiritual storytelling or filmmaking that you can share with us?

Anurag Sharma: Certainly! I’ve already announced my next film, “RAM LALLA,” and I’m currently working on the screenplay for another film based on OSHO. I remain dedicated to exploring and sharing spiritual themes through storytelling and filmmaking in the future.

Disappointing Performance: “Bade Miyan Chote Miyan” was poised to be a blockbuster with its star-studded cast and the involvement of a reputed director. However, the film failed to live up to the hype, receiving lukewarm responses from both critics and audiences alike. Despite the efforts of Kumar and Shroff to infuse energy into the film with their performances, the overall execution and storyline fell short of expectations.

Audience Reception and Critic Reviews: Critics have cited various reasons for the film’s underperformance, including a lack of cohesive storytelling, uninspired direction, and a formulaic plot. Additionally, the chemistry between the lead actors, which was anticipated to be a highlight, failed to translate effectively on screen. Audiences, too, seemed unimpressed, with many expressing disappointment over the film’s inability to deliver on its promises.

Industry Reflections: The lackluster performance of “Bade Miyan Chote Miyan” has sparked introspection within the Bollywood industry. With the increasing competition from other entertainment mediums and the changing preferences of audiences, filmmakers are facing greater challenges in creating content that resonates with viewers. The failure of this high-profile project serves as a reminder of the importance of innovative storytelling and engaging narratives in capturing audience attention.

Conclusion: As Bollywood grapples with the fallout from the disappointing box office performance of “Bade Miyan Chote Miyan,” the industry must refocus its efforts on delivering quality content that captivates audiences. The collaboration of talented actors and directors alone may no longer guarantee success, emphasizing the need for fresh and compelling storytelling. Whether Bollywood can adapt to these evolving demands and regain its footing in the wake of this setback remains to be seen.

Bolstered by the presence of versatile Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, promising users a hassle free and rewarding payment experience.

The TVCs capture everyday payment challenges encountered by customers, seamlessly resolved through Amazon Pay’s Scan & Pay feature. From dimly lit parking lots, delayed payments to frustrating payment failures at supermarket checkout counters, Ayushmann Khurrana showcases how Amazon Pay offers solutions for every situation.

Speaking about the campaign, Anuradha Aggarwal, director, user growth and CMO, Amazon Pay India said, “Our ‘Pay Karne Ka Smarter Way’ campaign underscores Amazon Pay’s commitment to simplify the digital payment experience, making it the faster, safer and hence smarter way to pay anyone, anywhere. With Amazon Pay UPI, customers can scan any QR, send money to any UPi ID on any App and receive money seamlessly. Just like Pay with Alexa in our last campaign, we have new smart features like ‘Auto-flash’ for low light scans to make payments more convenient. We also want to reassure customers with our unique 24/7 customer service. Ayushmann Khurrana’s versatile yet relatable persona and widespread appeal make him a natural fit for our campaign.”

Speaking about the association, Ayushmann Khurrana said, “I’m delighted to partner with Amazon Pay for their ‘Pay Karne ka Smarter Way’ campaign. As someone who’s always on the go, I love finding smarter ways to do things, and Amazon Pay is definitely changing the game when it comes to payments. Through this ongoing collaboration, I have enjoyed showcasing Amazon Pay’s versatility in everyday situations – whether it’s the ability to function in low-light environments, or the ease of quick scan and pay or its robust refund policies enabled by Amazon Pay Balance. From streamlining everyday transactions to ensuring unmatched peace of mind, Amazon Pay transcends the conventional notion of a digital platform.”

Amazon Pay’s Pay Karne Ka Smarter Way campaign takes a customer-centric approach by prioritising education and empowerment. Today, many customers remain unaware of the full extent of UPI interoperability, which allows them to seamlessly scan any QR code and transact with any UPI-enabled platform. By shedding light on this feature, the campaign aims to inform and empower customers, enabling them to send and accept money effortlessly across various UPI platforms.

The collaboration with Sidharth also marks a milestone in Savsol’s journey in lubricants and engine oils, as it unveils its Ester Fluid technology under the brand name Savsol Ester 5.

Sidharth, known for his charisma, youth appeal, acting prowess and versatile career, represents Savsol’s ethos and commitment to enhancing the driving experience by integrating technology into its company’s products. His passion for automobiles further strengthens the synergy with Savsol. Under this alliance, Sidharth will be featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.

Vishal Sood, president – Lubes, Savsol Lubricants, said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”

On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”

“We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies” said Kamran Siddiqui, VP – marketing, Savsol Lubricants.

The partnership with the celebrated actor is a reflection of Savsol’s vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for lubricants and services.

This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences.  From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match.

All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance.

John Abraham Joins Aprilia as Brand Ambassador

Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador. This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts.  He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.

John Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

He further added, “Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey. John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

As the series delves into the lives and teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda, Go Spiritual India’s involvement underscores a commitment to fostering spiritual growth and enlightenment among viewers. The organization’s expertise in promoting spiritual awareness aligns seamlessly with the themes portrayed in ‘Two Great Masters.’

Directed by Anurag Sharma and produced by Juni Films in collaboration with Approach Entertainment, the web series promises to offer audiences a transformative journey through the profound wisdom of these spiritual luminaries. With Go Spiritual India onboard as the Spiritual Partner, viewers can expect an enriched viewing experience that delves deeper into the spiritual essence of the narrative.

Expressing enthusiasm about the partnership, Sonu Tyagi, Founder, Go Spiritual India stated, “We are delighted to partner with Juni Films and Approach Entertainment for the web series ‘Two Great Masters.’ This collaboration provides us with a unique opportunity to reach a wider audience and share the timeless teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda with the world.”

The series, set to premiere on the MX Player OTT platform, aims to bridge the gap between spirituality and modern life, offering a contemporary perspective on age-old philosophies. With Go Spiritual India’s expertise and guidance, the series endeavors to inspire and uplift viewers, fostering a deeper understanding of spiritual principles in today’s fast-paced world.

The inclusion of Go Spiritual India as the Spiritual Partner for ‘Two Great Masters’ highlights a shared vision of promoting spiritual enlightenment and inner transformation. As audiences prepare to embark on this enlightening journey, the collaboration sets the stage for a profound exploration of spirituality in the digital age.

For media inquiries, interviews, or additional information about the partnership between Go Spiritual India and the web series ‘Two Great Masters,’ please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

From the serene landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ promises an immersive and enlightening experience. The series weaves a captivating narrative inspired by the profound philosophies of Vivekananda and Yogananda, offering audiences a unique perspective on spirituality in the modern era.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation

The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, expressed his excitement about the series’ premiere, emphasizing its relevance in today’s fast-paced world. He stated, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Anurag Sharma, Director of Juni Films, shared insights into the creative vision behind ‘Two Great Masters,’ affirming that the series goes beyond mere biography to explore the timeless wisdom of Vivekananda and Yogananda. “Our aim with this series is to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living,” remarked Sharma.

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. Now available for streaming exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

For More Info: Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment 9820965004 / 9716962242 

Ahead of its digital release, ‘Two Great Masters’ will be launched at the prestigious Chandigarh Press Club on April 13th, adding a ceremonial touch to the series’ unveiling. The event promises to be a gathering of luminaries from the entertainment industry, spirituality enthusiasts, and members of the press eager to witness the inauguration of this groundbreaking journey.

The web series, produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, promises to offer audiences a unique perspective on spirituality in the modern era. From the picturesque landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ weaves a captivating narrative inspired by the timeless wisdom of Vivekananda and Yogananda.

At the heart of the series lies the character of Bhuwan, portrayed by actor Deep Sharma, whose soul-stirring quest for spiritual enlightenment serves as the focal point of the narrative. Deep’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Expressing his anticipation for the series’ premiere, Anurag Sharma, Director of Juni Films, remarked, “With ‘Two Great Masters,’ we aim to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living. The launch at Chandigarh Press Club holds special significance as we bring this transformative journey to audiences worldwide.”

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, highlighted the series’ significance in today’s fast-paced world, stating, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

The event at Chandigarh Press Club will provide a platform for stakeholders to discuss the series’ themes, its significance in contemporary society, and the creative process behind its making. Attendees will have the opportunity to engage with the cast and crew, gaining insights into the spiritual journey depicted in ‘Two Great Masters.’

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. As the series prepares to premiere exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes, beginning April 13th.

For media inquiries, interviews, or additional information about the launch event, please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

According to early reports, “Maidaan” managed to accumulate a meager 7.25 crore in its opening day collections across India. This figure is significantly below expectations, considering the film’s merits and the appreciation it has garnered from critics and audiences alike.

One of the film’s strongest assets has been its glorious word of mouth, with viewers praising its storytelling and performances. However, the challenge lies in converting this positive buzz into actual footfalls, especially over the crucial weekend period.

Industry analysts and trade experts are closely monitoring the film’s performance over the next few days, particularly banking on a potential miraculous turnaround over the weekend. A significant boost in collections on Saturday and Sunday is deemed imperative for “Maidaan” to sustain its momentum and justify its place in the competitive box office landscape.

Given the strong word of mouth and the inherent potential of the film, there remains optimism among the film’s supporters that “Maidaan” could still emerge as a sleeper hit. However, it ultimately hinges on how effectively the film can capitalize on the remaining days of the holiday period and whether it can draw audiences in significant numbers to theaters.

As the weekend approaches, all eyes will be on “Maidaan” as it navigates through the critical juncture of its theatrical run, hoping for a resurgence in box office fortunes that matches the acclaim it has received.