Human Mobile Devices (HMD) teamed up with Bollywood actress Sanya Malhotra to lead their upcoming smartphone campaign, starting with the HMD Crest. Malhotra will represent the brand’s focus on fashion, style and self-expression in a comprehensive 360-degree campaign.
Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC stated, “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.
The partnership is a central part of Human Mobile Devices’ strategy to connect with its target audience and create buzz around its stylish and innovative smartphone range. The company aims to enhance the consumer experience by providing premium devices that merge advanced technology with fashionable designs at competitive prices.
Sanya Malhotra said, “I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones are at the intersection of technology and self-expression. HMD Crest’s range of smartphones aren’t just about staying connected; they’re about making a statement and expressing your unique style. As someone who values both fashion and freedom of expression, I’m excited to be part of HMD’s journey in revolutionising the smartphone experience for style-conscious consumers across India.”
Malhotra’s partnership with HMDevices highlights the company’s commitment to delivering innovative and stylish mobile experiences to fashion-conscious consumers in India. Recently, the brand also teamed up with Jimmy Shergill and Jemimah Rodrigues for their upcoming phone releases.
