“Pratilipi, India’s Leading Digital Storytelling Community, Collaborates with Disney Star in Groundbreaking Multi-Series Partnership”
National, 13 September, 2023 – Pratilipi, India’s largest digital storytelling platform, has collaborated with Disney Star, the leading media & entertainment company in India , for a first-of-its-kind multi-series content deal. This association allows Disney Star to develop multiple new fiction television shows adapted from stories available on Pratilipi, intended to be broadcast across languages on Disney Star’s TV and digital platforms.
This will be the first time when a TV series will be adapted and developed from an online self-publishing and audiobook platform. Stories on Pratilipi have an extensive readership and listener base that extends up to 15 million subscribers. These stories written by authors from all over the country are currently available in the form of short stories, series, audiobooks, and comics. This association also opens doors for thousands of writers across India, allowing them to envision their stories in various formats.
Ranjeet Pratap Singh, CEO and co-founder, Pratilipi, said, “At Pratilipi, we are proud to be a platform consisting of over 10 million stories. We have always believed in providing quality content in multiple formats to suit everyone’s needs. Our collaboration with Disney Star is a testament to our continuous commitment to creating multi-format content for a wider audience. Pratilipi is home to some of the best stories, especially in the regional languages, and we are truly delighted that with this association, we will be recreating some of our popular stories into televised series.”
Commenting on the collaboration, Gaurav Bannerjee, Head Content, Disney+Hotstar & HSM Entertainment Network said, “Our collaboration with Pratilipi underscores our core belief in empowering writers, which is essential for creating compelling content on both TV and digital platforms. As the nation’s leading storyteller, we are excited to provide a platform for authentic storytelling emerging from fresh talent across the country.”
This collaboration is just the beginning of Pratilipi’s entrance into such exciting partnerships with broadcast and streaming platforms. As the digital storytelling landscape continues to evolve, Pratilipi remains dedicated to empowering writers and creators to share their narratives in diverse ways.
About Pratilipi
Pratilipi is the largest Indian language storytelling platform. Its eponymous product is home to over 950,000 writers in 12 Indian languages as well as over 30 million monthly active readers. The Pratilipi app is available on both Android and iOS devices and can be accessed to both read and publish stories across twelve different Indian languages (Hindi, Gujarati, Marathi, Bengali, English, Tamil, Telugu, Kannada, Malayalam, Punjabi, Urdu, and Odia).
In 2020, Pratilipi acquired Mumbai-based IVM Podcasts to enter the fast-growing podcast market. In 2021, they took over The Write Order, one of the largest self-publishing platforms in the country, to expand their repository of original stories. And in 2022, Pratilipi entered the traditional book publishing market with the acquisition of Westland Publications, which was previously owned by Amazon.
Pratilipi’s range of products include Pratilipi FM which has an inventory of over 10,000 audio books, podcasts, and podcasts, along with 300,000 monthly active listeners. Pratilipi Comics too is an integral part of the business which is the largest online comic product in five Indian languages with thousands of digital comics and over 500,000 monthly active readers.
