Radico Khaitan, renowned for its exquisite spirits, is pleased to announce its exciting partnership with Saregama, India’s leading music label and content creator, to present a captivating rendition of the iconic “Jhoom Barabar Jhoom” song. Sung by the highly versatile singer, lyricist, and composer, Padamjeet Sehrawat, this refreshed version promises to mesmerize audiences across the country. The song has been officially launched on Saregama’s YouTube channel, allowing fans to enjoy this extraordinary collaboration.
The decision to collaborate with Saregama was driven by the phenomenal response received for the first album with Padamjeet for 8 PM Premium Black Music CDs and the World Cup Anthem. The album celebrated the essence of the brand 8PM Premium Black – rivals become friends. The nine melodious songs in the first album revolve around friendship and are penned down and sung by the enormously talented Padamjeet Sehrawat in association with Kamal Joshi. The brand launched a Word Cup song ‘8PM Premium Black Cricket Anthem’ showcasing the excitement of the countrymen during the world cup series that binds people together.
Recognizing the power of music to create memorable experiences, Radico Khaitan sought to align its brand essence with the cultural richness and nostalgia that Saregama represents for this latest release.
Amar Sinha, Chief Operating Officer of Radico Khaitan, shared his enthusiasm for this groundbreaking partnership. He stated, “We are thrilled to collaborate with Saregama and present this remarkable rendition of the iconic ‘Jhoom Barabar Jhoom’ song. Padamjeet Sehrawat’s exceptional talent as a singer, lyricist, and composer perfectly complements the essence of our 8 PM Premium Black brand. This collaboration not only celebrates the rich heritage of Indian music but also encapsulates the spirit of our brand, which is all about creating unforgettable experiences.”
The refreshed rendition of “Jhoom Barabar Jhoom” song pays tribute to the original while infusing it with a contemporary twist, making it appealing to audiences of all generations. Aziz Nazan’s mellifluous voice graced the silver screen in the cinematic gem “Five Rifles” (1974), where he unveiled a musical masterpiece that seamlessly melded the beauty of Hindi and Urdu. This euphonious composition exuded an unparalleled exuberance and effervescence, captivating the hearts of audiences for generations.With Padamjeet Sehrawat’s soulful voice and creative prowess, the song promises to capture hearts and become an instant favorite among music enthusiasts.
The song’s official release on Saregama’s YouTube channel ensures widespread accessibility, allowing fans to enjoy this mesmerizing rendition at their convenience. Radico Khaitan and Saregama anticipate an overwhelming response from audiences who have eagerly awaited this collaboration.
To experience the magic of the refreshed rendition of “Jhoom Barabar Jhoom,” please visit Saregama’s official YouTube channel Link.
