Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual, to Host Interactive Session on Media & Emerging Avenues at University School of Mass Communication, IP University, Delhi

New Delhi, March 11, 2025 – Sonu Tyagi, an acclaimed writer, director, producer, and the visionary founder of Approach Entertainment and Go Spiritual, will lead an insightful interactive session titled Media and Emerging Avenues at the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (IPU). The event, scheduled for March 12, 2025, at 11:30 AM onwards, will take place at the university campus in Surjamal Vihar, Delhi. IP University, a state university established by the Government of NCT of Delhi, holds an NAAC A++ Grade and is renowned for its commitment to academic excellence and innovation.

Sonu Tyagi is a multifaceted personality with a profound impact on the media, entertainment, and spiritual sectors. With a degree in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has worked with leading advertising agencies and media houses across India, setting benchmarks in creativity and ethical storytelling. He is the creator of the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda, blending profound spiritual insights with compelling narratives.

Recently, Sonu Tyagi was honored at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College for his contributions to ethical journalism and spiritual empowerment. He also presented awards to notable talents like Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024, organized by Adgully, celebrating excellence in the OTT and digital entertainment landscape.

As the founder of Approach Entertainment Group, Tyagi has built a trailblazing organization with a diverse portfolio spanning celebrity management, film production, advertising, corporate film solutions, film marketing, and events. The group operates across major cities in India, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. Approach Entertainment has earned numerous accolades, such as the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award, reflecting its excellence in integrated communications.

The group includes Approach Communications, an award-winning PR, digital, and integrated communications agency with a specialized vertical in healthcare, and Approach Bollywood, a dedicated newswire delivering entertainment updates to digital platforms, print media, TV channels, and apps. Looking ahead, the group is set to launch Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Sonu Tyagi’s commitment to societal good is evident through Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. Go Spiritual is a transformative platform promoting spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes. The initiative has launched the Go Spiritual News Magazine and is preparing to introduce Go Spiritual Web TV & OTT, along with a news and magazine app, to expand its reach in fostering spiritual awareness and ethical living. Tyagi has been vocal about the need for responsible media practices, recently condemning the rise of explicit content on digital platforms and advocating for content that aligns with moral values and societal well-being.

The interactive session at USMC aims to provide students and aspiring media professionals with valuable insights into the evolving media landscape and emerging opportunities within the industry. Tyagi will share his extensive experience, offering a unique perspective on the future of media and the importance of ethical storytelling in shaping a positive societal impact. The event will be coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and an accomplished producer with vast experience in electronic media and the film industry. Dr. Nazish, who has directed notable projects such as the corporate films Transforming Young Minds and Beyond Milestones for IP University, brings his expertise in television production and broadcast journalism to ensure a seamless and enriching experience for participants.

The session will also be graced by Prof. (Dr.) Durgesh Tripathi, Dean of USMC, a distinguished academician known for his contributions to digital media, online education, and advocacy for Open Educational Resources (OERs) and Massive Open Online Courses (MOOCs).

Expressing his enthusiasm, Sonu Tyagi said, “I am honored to engage with the bright minds at the University School of Mass Communication, IP University. The media industry is undergoing rapid transformation, and I look forward to discussing emerging avenues and the role of ethical storytelling in creating a meaningful societal impact.”

The University School of Mass Communication at IP University is a pioneer in media education, offering programs like BA in Journalism and Mass Communication, MA in Mass Communication, and Ph.D. programs. With a strong focus on innovation, digital learning, and industry-academia collaboration, USMC continues to produce skilled professionals who excel in leading media organizations and contribute to academia. This interactive session underscores USMC’s commitment to bridging the gap between academic learning and industry insights, empowering students to become future leaders in the media and communication field.

For more information, please contact:
Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com
Go Spiritual: www.gospiritualindia.org