Bewakoof has onboarded actor Rashmika Mandanna as its brand ambassador The actor will endorse the brand’s women collections spanning across t-shirts, shirts, hoodies, joggers, and accessories.
The actor will feature in the brand’s new campaign ‘All Eyes on You’ that will go live across the app, web, social media, and external digital platforms.
With this association, the brand aims to further strengthen it within the women’s casual and expression-wear category.
Commenting on the association, Prabhkiran Singh, founder of Bewakoof in a statement said, “Our partnership with Rashmika Mandanna is crafted keeping this goal in mind. She is a lot more than just a face of the brand. Rashmika is a near perfect embodiment of the aspirational, conscientious, experimental brand image we want to create. Savvy, fashionable, effortless and endearing- she lends her ingenuity to co-create with us.”
Rashmika Mandanna added, “It’s always exciting to work with a team that is so filled with brilliant ideas! Not only did I love the collection, but the high-energy, colourful, and bubbly shoot theme is something that I identified with almost instantly. I look forward to working with the brand to create some fun fashion.”
Bewakoof, which launched in 2012, is a direct-to-customer brand specialising in western wear. The label that focuses on Gen Z and millennial shoppers retails from its dedicated e-commerce store and multi-brand e-commerce platforms.