Approach Bollywood and Go Spiritual India Unite to Drive a Powerful Message Against Drunk Driving this New Year’s Eve

Mumbai, India – December 30, 2023

Approach Bollywood, India’s preeminent Bollywood & Entertainment Newswire, in collaboration with the benevolent Spiritual Organization Go Spiritual India, takes a firm stand against the perils of drunk driving with its impactful campaign, ‘Aaj Mere Paas Gadi Hai’ – a resounding call to action as the year draws to a close.

As the countdown to 2024 begins, Approach Bollywood launches a digital crusade dedicated to amplifying the vital message of “Don’t Drink & Drive” during the celebratory fervor of New Year’s Eve. The campaign, active across various social media platforms until January 1st, 2024, aims to mitigate road accidents and avert the dire consequences associated with intoxicated driving.

Approach Bollywood, renowned as India’s Leading Bollywood & Entertainment Newswire & Portal, has been established by the distinguished Celebrity Management & Films Productions Company, Approach Entertainment. Partnering in this crucial initiative is Go Spiritual India, a charitable Spiritual Organization committed to promoting spirituality, philanthropy, mental health, and various social causes under the adept guidance of award-winning Writer/Director Sonu Tyagi, known for his extensive work with top advertising agencies and media houses in India.

Cinematic Narratives Saving Lives

Approach Bollywood’s innovative campaign harnesses the power of Bollywood’s iconic moments to deliver a poignant message. Initiating with a reference from the classic film ‘Deewar,’ featuring Amitabh Bachchan, the campaign echoes the unforgettable line: ‘Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai, even then I don’t drink & drive’.

Continuing its cinematic narrative, the campaign’s subsequent phases introduce famous dialogues, such as ‘kanoon ke haath bahut lambe hote hain,’ emphasizing the legal ramifications of drunk driving.

Fusing Bollywood with Social Responsibility

In a creative fusion of Bollywood dialogues and social consciousness, the campaign integrates iconic lines to underscore responsible behavior. For instance, referencing the dialogue where Veeru advises Basanti, “Don’t dance in front of these dogs. They create a scene after drinking,” Approach Bollywood implores, ‘Don’t Drink, Drive & don’t create a scene.’

Sonu Tyagi, Founder of Approach Entertainment, stresses the urgency of this campaign, stating, “Drunk Driving is rampant on New Year’s Eve. Our aim is to safeguard lives and protect the vulnerable on this night. Through our campaign, we merge a social message with Bollywood’s flair to make a deeper impact.”

“As we approach the celebratory moments of New Year’s Eve, it becomes crucial to address the alarming issue of drunk driving. The ‘Aaj Mere Paas Gadi Hai’ campaign is not just a message; it’s a plea for responsibility and vigilance. We’ve witnessed the devastating impact of intoxicated driving, and our mission is clear: to protect lives and prevent tragedies.

Our initiative is a fusion of Bollywood’s charisma and a profound social message. We aim to resonate with audiences by infusing iconic movie dialogues with a call for responsible behavior. Through the power of cinematic narratives, we endeavor to inspire a cultural shift towards safer celebrations.

At Approach Entertainment, we believe in the potency of media and entertainment to instigate positive change. This campaign is a testament to our commitment to utilize our platforms for impactful advocacy. We stand united with Go Spiritual India in our determination to raise awareness, encourage accountability, and ultimately save lives.

As we step into 2024, let us embrace festivities with joy and mindfulness. Let’s ensure that celebrations remain joyous by making responsible choices. Remember, a single decision to refrain from drinking and driving can safeguard countless lives. Here’s to a safe and harmonious New Year for all.” added Sonu Tyagi, Founder, Approach Entertainment & Approach Bollywood.

Expanding Horizons in Entertainment & Media

Beyond these impactful campaigns, Approach Bollywood launches an exclusive smartphone app catering to entertainment enthusiasts, delving into the realms of Films, TV, OTT, and Music & Entertainment. The newswire promises comprehensive industry insights, events, and exclusive content collaborations with industry stalwarts.

Commitment to Authentic Reporting & Film Production

With a commitment to authenticity, Approach Bollywood’s celebrity management arm, Approach Entertainment, ensures genuine industry coverage while venturing into Bollywood Film Productions, announcing its maiden Hindi film project slated for 2024, under the leadership of award-winning writer/director Sonu Tyagi.

As the world anticipates the arrival of 2024, Approach Bollywood remains steadfast in blending Bollywood glamour with a resolute call for social responsibility, marking significant progress toward a safer, conscientious entertainment landscape.

Approach Entertainment Group stands as a celebrated hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing, while Approach Communications operates as a prominent PR & Integrated Communications agency. With an expanding presence across Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh & Hyderabad, Approach Entertainment Group operates at the forefront of entertainment, media, and communications.

Additionally, the Group’s charitable arm, Go Spiritual India, is dedicated to philanthropy, spiritual awareness, mental health, wellness, organic initiatives, spiritual tourism, events, media, and social causes, further emphasizing its commitment to a holistic societal impact.