Bollywood sensation Ranveer Singh has taken a bold leap into the tech world by investing in boAt, cementing his role as a stakeholder in the brand’s promising future. This strategic partnership extends beyond financial backing, with Ranveer also being named the official face of boAt’s cutting-edge audio products. The collaboration reaches its zenith with the launch of their captivating campaign, ‘Lost in Nirvana.’
Renowned for his entrepreneurial zeal and an acute understanding of audio preferences among Gen Z and millennials, Ranveer Singh emerges as a valuable asset for boAt. His investment not only signifies confidence in the brand’s vision but also propels its growth trajectory not only in India but on the global stage.
Aman Gupta, co-founder and CMO of boAt, expressed enthusiasm about the collaboration, highlighting how Ranveer’s infectious energy and passion for music align seamlessly with boAt’s core values. This investment and strategic involvement are poised to reinforce the brand’s mission to revolutionize the audio experience in India, promising to push boundaries and redefine sound.
Ranveer Singh echoed his excitement, stating that boAt’s commitment to top-notch sound quality and its resonance with youth culture deeply resonated with him. Beyond a mere financial decision, his investment signifies a commitment to co-create a revolution, preparing to amplify the sound of India in unprecedented ways.
The partnership is positioned to usher in a new era for boAt, solidifying its standing as a brand that embraces technology while championing youth culture and audacious dreams. The collaboration sets the stage for Ranveer’s integral role in boAt’s upcoming campaign for the ‘Nirvana series.’
In a creative synergy with the agency Talented, the 360-degree campaign captures the euphoric experience of immersing oneself in the enchanting soundscape delivered by boAt’s Nirvana range. Ranveer Singh assumes a never-before-seen avatar, guiding viewers on a sonic odyssey through the ‘Lost in Nirvana’ campaign. The campaign unfolds through compelling ad films inviting audiences to explore the Nirvana range’s features, including an impressive 120 hours of battery life, boAt’s signature sound, and cutting-edge active noise-canceling technology. This collaboration between Ranveer Singh and boAt is poised to make waves, promising a revolution in the audio industry.
