Match It By Softline, a brand from the house of Rupa,has unveiled its latest campaign, ‘Aren’t We All Girls?’, which celebrates the courage, resilience, and multifaceted lives of modern Indian women. With this campaign, Softline is proud to announce Wamiqa Gabbi as their new brand ambassador. The brand honours the spirit of women who confidently balance multiple roles, all while staying true to themselves.
The vibrant campaign features women dancing and singing to a lively anthem, united by a shared sense of empowerment. Their message is clear and bold: “Aren’t we all girls?” – a statement of solidarity and celebration of womanhood.
Vikash Agarwal, director of Rupa and Company, commented: “India’s rise on the global stage is powered by its youth, and our young women are leading the way in every sphere of life. ‘Match It by Softline’ reflects the essence of this ‘Girl Power.’ We are delighted to collaborate with Wamiqa Gabbi, our new brand ambassador, whose style and energy perfectly complement the values of our brand. With our range of pants, leggings, palazzos, and tees, we’re confident that women will love the versatility and flair of our collection.”
Wamiqa Gabbi, the new brand ambassador of ‘Match It by Softline’, shared her excitement: “I’m thrilled to be part of this journey. Softline’s focus on comfort, style, and adaptability resonates with my own approach to fashion. It’s empowering to represent a brand that designs for the diverse needs of today’s women, offering both elegance and ease.”
