Thermocool Announces Strategic Partnership with Bollywood Blockbuster “RAID 2” for All-India Brand Advertising

Thermocool Home Appliances, one of the fastest-growing brands in advanced Home and kitchen appliances, is excited to announce its strategic brand collaboration with the highly-anticipated Bollywood thriller “RAID 2” featuring superstar Ajay Devgn in the title role, and produced by Bhushan Kumar, Krishan Kumar and Kumar Mangat Pathak under the T-Series and Panorama Studios label.

This celebrity collaboration is another benchmark in Thermocool’s thrust toward community engagement through an immersive, culturally meaningful narrative. The Thermocool ad with Ajay Devgan is already running on Multiple platforms like Television, streaming on YouTube, and hitting audiences on social media platforms. Moreover, huge hoardings and posters have been placed in major cities of India to ensure maximum exposure. This one-of-a-kind campaign brings together film storytelling and real-world summer relief.

Mr. Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Ltd., said, “We are thrilled to be associated with ‘RAID 2’—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy. Joining forces with a dominant star like Ajay Devgn, who has made a significant mark with his performances and influential presence on screen, also helps our efforts reach and engage with homes all over India.”

He further added, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction. From in-cinema branding in Tier 1 and Tier 2 cities of North India to curated content and contests on digital media, we are looking forward to bringing Thermocool closer to the people in a memorable manner.”

Ajay Devgn’s alignment with strong, justice-oriented characters goes well with Thermocool’s commitment to being a strong and effective brand, particularly in the lives of families who crave long-lasting, value-based home solutions.

In the future, Thermocool expects this tie-up with “RAID 2” to not only increase its visibility and market penetration but also create emotional appeal with consumers, triggered by the film’s gripping storyline and nationwide reach.