From BBC Breaking News to Breaking Kachoris: Veteran Journalist Sanjeev Srivastava’s Delicious Second Innings in Jaipur!
Veteran journalist Sanjeev Srivastava, formerly the India Head of BBC News Hindi service, has made headlines by stepping away from the world of breaking stories and high-profile editing desks to embrace a completely new chapter: running a kachori shop in Jaipur!
In a move that’s sparking inspiration, amusement, and admiration across media circles and social platforms, Srivastava has launched his venture named “Throwback Desi” on Mangal Marg in Bapu Nagar, Jaipur. Specializing in classic desi favorites like matar kachori, onion kachori, carrot halwa, phini, chai, and more, the outlet reflects his long-standing passion for food and a desire to connect with “ground-level” work after over four decades in journalism.
Srivastava, who has had an illustrious career—including roles at The Times of India, Indian Express (where he headed Rajasthan coverage), launching BBC’s Mumbai bureau, serving as BBC Hindi’s India editor from 2006, and stints at Sahara News, Firstpost, DD News, and Focus News—shared his reasons in a candid interview with journalist Arvind Chotia and others.
He emphasized that respect comes from the work itself, not the position. “Journalism has given me a lot, but now I want to do something different, fulfill personal aspirations, and stay connected to the earth,” he reportedly said. He highlighted life’s single chance: no regrets, fulfill all desires. Preparations for the shop, including remodeling, took about six months amid some challenges, but things are now settling in.
The news has gone viral, with fellow journalists and netizens praising the bold shift. Comments range from “a reminder that life isn’t just about designations” to light-hearted quips about trading newsrooms for frying pans. Many see it as a powerful message: no job is small when done with honesty and pride, and career paths don’t have to follow a straight line.
In an era where media landscapes are shifting rapidly, Srivastava’s pivot stands out as a refreshing example of personal fulfillment over convention. Jaipur foodies (and curious journalists) are already flocking to Throwback Desi—proving that a well-made kachori can sometimes outshine even the biggest scoop!
If you’re in the Pink City, drop by and taste the change for yourself. Who knows—maybe the next big story is simmering right there in the kadhai. 😊
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