R Madhavan Issues Legal Notice to Wellness Brand Elevate Now Over Unauthorized Use of Interview Clip in Weight Loss Promotion
Mumbai: Veteran actor R. Madhavan has taken strong action against a wellness and functional health brand for allegedly misusing an old interview clip to create a false impression of his endorsement for their weight loss programmes.
The Rocketry star publicly called out Elevate Now on social media, sharing a screenshot of the brand’s Instagram reel and labelling the act as “shameful.” Madhavan clarified that the company had edited a clip from one of his previous interviews without his permission to promote their biomarker testing and customized health plans.
“You cannot take a clip of somebody’s interview and make it part of your endorsement. LEGAL NOTICE SENT,” the actor wrote, issuing a clear “fraud alert” to his fans and followers.
Madhavan’s Stand on Fitness
Known for his disciplined and natural approach to health, Madhavan has often spoken about his personal fitness journey involving intermittent fasting, mindful eating, and consistent lifestyle habits. He has urged the public to be cautious of such misleading promotions and emphasized the importance of authenticity in health and wellness claims.
This incident highlights the growing concern over unauthorized use of celebrities’ images and content for commercial endorsements, especially in the sensitive health and fitness sector.
As of now, there has been no official response from Elevate Now. Approach Bollywood will continue to track further developments in this matter.
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