CINEMAS MAKE HISTORY AS JAILER, GADAR 2, OMG 2 AND BHOLA SHANKAR TOGETHER CREATE SENSATION AT THE BOX OFFICE. MULTIPLEX ASSOCIATION OF INDIA (MAI) AND PRODUCERS GUILD OF INDIA (GUILD) ANNOUNCE RECORD BREAKING NUMBERS
– Combined Gross Box Office of Rs. 390+ Crore over the Weekend across All India Theatres
– Combined Admissions of 2.10+ Crore over the Weekend across All India Theatres
– Cinema Industry is back in full action.
National, 14 August 2023: The Producers Guild of India and Multiplex Association of India announced
that 11th-13th August was its busiest single weekend post re-opening. The weekend set a new All-time
Theatrical Gross Box Office record for the Cinema Industry in its 100+ year’s history. The weekend drew
2.10+ Crore moviegoers to theatres across the country, which is also the highest combined Admissions
record in the last 10 year history.
“Mainstream storytelling executed in the right way has resulted in the box office records being shattered.
A massive achievement like this is a result of an incredible filmmaking team, with cast and crew coming
together to create a truly special movie-going experience. The turnout at theatres has infused a new
energy in our Industry, audiences are responding in numbers we have not seen for a very long time, even
the early morning shows are getting sold out. This weekend has been a wonderful experience for people
who love the mainstream Indian films” said Shibasish Sarkar, President Producers Guild of India.
“It was a historic weekend, it proves once again that India loves going to the movies to see great films.
This weekend is also an undeniable demonstration of Cinemas being the ultimate place to be part of a
shared experience. Cinemas across the country would like to thank and congratulate our Filmmakers and
Studios for pushing the boundaries to deliver unforgettable storytelling. This weekend shows that movies
and cinemas are back in a big, big way. We look forward to this momentum continuing in the rest of
2023” said Kamal Gianchandani, President MAI.
About Producers Guild of India (GUILD)
Established in 1954, the Producers Guild of India is the premier association of film, television and digital
content producers in India. The Guild assumes varied roles towards the development of the film,
television and new media production sector by working closely with the Government and other
stakeholders on industry related regulatory challenges, policy matters, copyright protection, taxation.
ease of business and other areas.
About Multiplex Association of India (MAI)
The MAI is a nationwide group of cinema operators that informs, educates and advocates on behalf of
the cinema exhibition sector. It works with regulatory bodies and industry partners nationwide to raise
the profile of cinema, highlight opportunities, and address various challenges faced by the cinema
exhibition sector. The MAI was established in 2002 under the aegis of the Federation of Indian Chamber
of Commerce and Industry (FICCI) by leading cinema operators. MAI represents more than 11 cinema
chains, operating more than 500 multiplexes across the country, with around 2500+ screens. The MAI
therefore represents around 75% of the multiplex industry of India.
