BiE announces the incredibly talented Palak Tiwari as the debut face of BiE, a luxury and clean skincare brand by former Miss India, supermodel and entrepreneur Queenie Singh in association with Skin Guru Dr. Dinyar Workingboxwalla.
BiE is a celebration of ‘Beauty in Everything’. It is an understanding of modern metamorphosis—the ability to transform and achieve a better version of yourself through routine and discipline, committed to creating a balance of clean ingredients, and scientifically-proven actives, that have demonstrated to be an effective recipe for gorgeous skin.
Palak Tiwari is an Indian actress and the daughter of renowned television actress Shweta Tiwari. She gained popularity by featuring in the viral video for the song ‘Bijlee Bijlee’ alongside Hardy Sandhu, and recently made her acting debut in the entertainment industry with ‘Kisi Ka Bhai Kisi Ki Jaan’ – a Salman Khan film. Standing strong with 3.7M followers on Instagram, she’s a promising rising icon. Her beauty & authenticity resonate with people of all ages making her an ideal ambassador for BiE.
With this collaboration, Palak Tiwari is set to make skincare routines more exciting and enjoyable while inspiring the youth. Palak’s transformative story of overcoming shyness and emerging confident directly aligns with BiE’s ideology of motivating young women to chase their dreams and put their best foot forward with grace and determination. “I resonate with this central idea BiE- Beauty in Everything! There is beauty in acceptance, and appreciation in overcoming challenges. BiE and I, both strongly believe in the reconstructing power of consistency, commitment and discipline, be it skincare, or life,” says Palak Tiwari.
Being a clean beauty brand, BiE prioritizes eliminating harmful non-toxic chemicals which resonates perfectly with the values of informed beauty enthusiasts. With a profound understanding of skincare ingredients and routines, they actively seek brands that share their commitment to conscious beauty! Queenie Singh says, “We are glad to have Palak onboard as the face of BiE. She’s empowered and disciplined, just what BiE stands for. This association with Palak Tiwari will encourage people to Believe, Invest And Evolve. It will be an incredible journey of evolution for this rising star and this rising brand.”
With Dr Dinyar Workingboxwalla, BiE guarantees that your skin receives nothing less than the finest care. Their clean products are thoughtfully curated to offer ideal protection, replenishment, and nourishment, combating premature aging and maintaining a radiant, hydrated, and healthy complexion Palak Tiwari says, “I am in safe hands! So many of my contemporaries swear by skin guru, Dr. Dinyar. When I met him, I witnessed his expertise and experienced his magic on my skin. My skin was good. Now it is great.”
Palak Tiwari adds, “I have received constant skincare guidance from my mum, which I see reflecting in Dr. Dinyar’s philosophies and BiE. My favorite products from BiE include the O2WOW! Oxygenating and Firming Face Mask, Vin Rouge Cleansing Face Wash, SunDaze Broad Spectrum Sunscreen, Illuminating Face Oil and Eyefinity All-In-One Under Eye Gel among others. I am excited to be part of the BiE community and look forward to an exciting year ahead.”
Dr Dinyar says, “In my experience, I have seen the techniques of skincare change over time. Today, the skin is exposed to dirt, pollution and blue light that causes constant damage. Starting skincare young is the way ahead, and Palak is the most appropriate person to represent BiE. Her skin exudes a glow that comes with a tailored regime and informed routines.”
BiE products are made for consistent use, with which your skin can transform. Believe in the journey of metamorphosis and you can achieve anything that you wish to BiE!
