GIVA, a renowned jewellery brand, has introduced an exquisite new floral line of silver jewellery in collaboration with the celebrated Bollywood actress and climate warrior, Bhumi Pednekar, who participated in the creation of these pieces with the brand. What sets The Bhumi Collection apart is its versatility, as many of them are convertible, allowing wearers to create multiple looks with a single item. GIVA’s skilled artisans have also employed cutting-edge techniques like cold enamelling to artfully capture Pednekar’s floral inspirations, making this range truly one-of-a-kind.
GIVA and Bhumi have drawn inspiration from six endangered flowers: Safed Musli, Bell Marrow, Brahma Kamal, Eyebright, Persistent Trillium, and Mountain Ebony. At the heart of this collection lies a deep commitment to sustainability and the message that jewellery can be both eco-conscious and adaptable.
“I am thrilled to collaborate with GIVA on this special collection – The Bhumi Collection which is inspired by endangered flowers.” expressed Bhumi Pednekar. “It is an honour to have a collection, so special to be named after me. As a climate warrior and someone who is artistically inclined, I believe that this collection has served as a beautiful reminder of the need to protect our planet’s endangered flowers. The collection includes jewellery that can be styled in countless ways and presents the perfect opportunity to offer meaningful gifts to your loved ones!”
Ishendra Agarwal, the CEO of GIVA, has also expressed enthusiasm about the collaboration, saying, “GIVA has been delighted to join forces with Bhumi Pednekar in bringing The Bhumi Collection to life. This collection has exemplified our shared commitment to delivering exceptional products. With these versatile jewellery pieces, we have aimed to delight our customers by offering them jewellery that not only celebrates the beauty of our planet but also catered to their unique style preferences.”
This unique collection by GIVA and Bhumi Pednekar offers a fusion of artistry, sustainability, and versatility, making The Bhumi Collection a truly remarkable addition to the world of jewellery.
