Digital travel platform Agoda has rolled out its latest campaign in India, Escape the Stress, See The World For Less, starring Bollywood actor Ayushmann Khurrana in a dynamic dual role. The campaign emphasizes the need for frequent breaks in today’s hectic lifestyle, positioning Agoda as the ideal platform for affordable, stress-free travel experiences.
Recognizing the financial challenges of frequent travel, Agoda showcases its vast network of over 5 million holiday properties across India and worldwide. By prioritizing cost-effective options without sacrificing quality, the platform aims to make regular getaways more achievable for India’s growing base of travel-savvy consumers.
In the new TV commercial, Ayushmann Khurrana plays two roles: an exhausted employee weighed down by work and the vibrant “Chief Wellness Officer” Mr. Vacaywala, who introduces the perfect remedy—hassle-free travel with Agoda. The ad highlights how Agoda’s competitive pricing enables frequent escapes, helping people rejuvenate and unwind.
Ayushmann Khurrana shared, “Between juggling jam-packed schedules and marathon days on set, I could definitely use a Mr. Vacaywala in my life. Playing this character for Agoda’s campaign was a blast, and it was a fun reminder that we all need to hit pause and recharge every now and then.”
Gaurav Malik, Country Director India at Agoda shared, “Ayushmann brings a unique charm to this campaign, embodying the essence of what Agoda stands for – making travel fun as well as stress-free and affordable. And the message of his ‘Mr. Vacaywala’ persona rings true. When we surveyed 2025 travel motivations, 80% of Indian respondents gave relaxation as the prime reason to travel, so we’re excited to see how the ‘take a break from stress’ message will appeal to Indian travelers.”
As Agoda strengthens its foothold in the Indian market, this campaign targets consumers seeking seamless, budget-friendly travel solutions. Agoda has brought this vision to life, with the campaign set to engage audiences across television and digital platforms.
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