Approach Entertainment & Communications Bags PR, Digital & Integrated Communications Mandate for Ramashree Harmony Music
Mumbai, India: Approach Entertainment & Communications, India’s award-winning integrated communications and entertainment group, is delighted to announce its appointment as the official PR, Digital and Integrated Communications partner for Ramashree Harmony Music, one of the most promising independent music labels of 2025.
The partnership brings together the group’s complete 360-degree expertise through its two full-service divisions. Approach Communications, the celebrated PR, digital marketing and integrated communications arm, will lead all media relations, artist publicity, digital amplification and strategic communication initiatives. Complementing this, Approach Entertainment, the powerhouse in celebrity & artist management, full-fledged film productions, advertising & corporate films, film marketing, events and entertainment marketing, will exclusively handle the entire production pipeline, celebrity and artist management, live concerts, branded collaborations, experiential events and all entertainment marketing activities for the label and its roster of artists.
This seamless synergy will power a high-impact, multi-platform campaign designed to catapult Ramashree Harmony Music and its talents into the national and global spotlight.
Mumbai-based Ramashree Harmony Music has swiftly emerged as a breath of fresh air in the independent music landscape, championing originality, world-class production and soulful storytelling. The label made a spectacular debut in 2025 with the romantic monsoon anthem “Barish Ka Mousam Aayaa”, written, composed and sung by the extraordinary Dr. Shamkumar Shinde — a track that continues to win hearts across the country with its evocative lyrics and mesmerising melody.
By offering complete end-to-end support from studio-grade recording and global distribution through Ditto Music to aggressive social-media and digital promotion, the label ensures every release reaches major platforms including YouTube, Spotify, Apple Music, JioSaavn and Amazon Music.
Dr. Shamkumar Shinde, currently pursuing his MS ENT postgraduate residency at Mumbai’s prestigious KEM Hospital, embodies a rare blend of medical dedication and musical brilliance. Known for his electrifying full-orchestra live performances, he continues to heal through science and touch souls through melody.
Rani Atram, Head & Spokesperson, Ramashree Harmony Music, said, “This partnership with Approach Entertainment & Communications marks the perfect leap forward for us. Their unrivalled command over entertainment marketing, celebrity networks, PR and digital reach will help our music travel to every corner of India and beyond.”
Sonu Tyagi, Founder & Director, Approach Entertainment & Communications Group, added, “Ramashree Harmony Music’s authentic and soul-stirring vision aligns beautifully with everything we stand for. We are thrilled to bring our full entertainment and communications arsenal to elevate this label and artists like Dr. Shamkumar Shinde to the biggest stages.”
Sonu Tyagi is an award-winning writer, director and producer with professional qualifications in Advertising Management, Journalism and Film Making. Before founding the group, he worked with leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan and Hemant Pandey.
The Approach Entertainment & Communications Group has been honoured with prestigious recognitions including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.
With a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar, the group remains the preferred partner for films, celebrities, music labels and corporates in entertainment, healthcare, finance, education and spiritual sectors.
The Approach Entertainment Group also houses Go Spiritual, a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media and organic living**.
Go Spiritual actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused on positive, uplifting and spiritually enriching content.
For media inquiries, please contact:
Approach Entertainment & Communications
Phone: +91-9820965004 | +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in
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