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Business
Rashmika Mandanna joins Crocs as Brand Ambassador for India
Delhi: Crocs has announced the onboarding of Indian cinema star Rashmika Mandanna as its new global ambassador from India. Known…
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Bollywood
PM to inaugurate the World Audio Visual and Entertainment Summit (WAVES) in Mumbai
Prime Minister Shri Narendra Modi will visit Maharashtra, Kerala and Andhra Pradesh on 1st and 2nd May. He will travel…
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Business
Thermocool Announces Strategic Partnership with Bollywood Blockbuster “RAID 2” for All-India Brand Advertising
Thermocool Home Appliances, one of the fastest-growing brands in advanced Home and kitchen appliances, is excited to announce its strategic…
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Bollywood
Rising Stars Behind the Stars: Building a Career in Celebrity Management with Approach Entertainment
Mumbai, April 29, 2025 – The glitz and glamour of Bollywood and the global entertainment industry have long captivated audiences,…
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Business
Shraddha Kapoor shares her ‘Juicy Secrets’ in Neutrogena’s new campaign
Neutrogena has launched a new digital campaign featuring Bollywood actress Shraddha Kapoor as its brand ambassador. The campaign focuses on…
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Bollywood
WAVES 2025 Animation Film makers Challenge announces top 42 finalists
The finalists of the Animation Film Makers Competition (AFC) being held as part of the ‘Create in India Challenge Season-1’…
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Bollywood
WAVES Emerging as a Global Connector Between Creators, Buyers, and Markets for Scalable Creative Solutions : Union Minister Ashwini Vaishnaw
The world of creators and their economy is going through a fundamental change. Union Minister of Information & Broadcasting, Shri Ashwini…
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Bollywood
Kesari Chapter 2 Sees Strong Weekend Growth, Poised for Box Office Success
By Sonu Tyagi, Editor , Approach Bollywood Mumbai, April 21, 2025 – Akshay Kumar’s historical courtroom drama, Kesari Chapter 2:…
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Bollywood
AI Revolution: Transforming Films, TV, and Music
By Sonu Tyagi, Editor & Founder, Approach Bollywood & Approach Entertainment The entertainment industry—spanning films, television, and music—is on the…
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Bollywood
Akshay Kumar’s Patriotic Brilliance Shines in Kesari Chapter 2, Earns Praise for Championing National Interest
By Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual New Delhi, April 19, 2025 – Bollywood superstar Akshay Kumar has…
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