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Business
Eureka Forbes onboards Shraddha Kapoor to champion a cleaner, healthier India
Mumbai, Maharashtra, India: Eureka Forbes Ltd, India’s leading player in the health and hygiene industry, has announced actress Shraddha Kapoor as…
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Business
Optimizing Engaging a Celebrity for Brand Endorsement
By Sonu Tyagi, Founder, Approach Entertainment, Approach Communications, Approach Bollywood & Go Spiritual Visit us at www.approachentertainment.com In today’s hyper-competitive…
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Business
Casagrand Ropes in Samantha Ruth Prabhu as Brand Ambassador for Casagrand Belair
Hyderabad: Casagrand has announced its collaboration with celebrated pan-Indian actor Samantha Ruth Prabhu as the face of Casagrand Belair—a landmark…
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OTT
India Bans Pakistani Content on OTT Platforms Amid National Security Concerns
Mumbai, May 8, 2025 – In a significant move citing national security, the Ministry of Information and Broadcasting has issued…
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Music
R for Rabbit and Times Music Recreate iconic ‘Mumma’ song to Remind Mothers: Never Forget Your Dreams
Mumbai, 8th May, 2025: This Mother’s Day, R for Rabbit, India’s leading baby products brand, joins hands with Times Music Brands to…
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Bollywood
Sonu Tyagi’s Late Review: Raid 2 – A Frustrating Misstep for Bollywood
As Sonu Tyagi, Editor of Approach Bollywood, I watched Raid 2 at PVR Lido with my colleague Prem Agarwal, and…
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Business
Anchor Oral Care ropes in Subhashree Ganguly as Brand Ambassador
West Bengal: Anchor Oral Care, a brand under Anchor Consumer Products, has significantly expanded its footprint in West Bengal by…
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Bollywood
Union Minister of State Dr. L Murugan Launches Key Knowledge Reports on Media and Entertainment Sector at WAVES 2025; highlights India’s Rise as a Global Creative Powerhouse
Union Minister of State for Information & Broadcasting and Parliamentary Affairs, Dr. L Murugan released five significant Reports that collectively…
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Bollywood
Master actor-creator Aamir Khan shares his views on ‘The Art of Acting,’ at WAVES 2025
Master actor-creator Aamir Khan won many a heart with his down-to-earth tips on ‘The Art of Acting’ given from the…
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Bollywood
Our investments in India have generated over $2 billion in economic impact, post COVID: Ted Sarandos, Co-CEO of Netflix
Ted Sarandos, Co-CEO of Netflix, while talking to actor Saif Ali Khan in an engaging conversation on the third day…
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