Mumbai, September 9, 2025 – Balaji Telefilms, a powerhouse in Indian entertainment, has launched Kutingg, a new family-focused digital app designed to captivate India’s mobile-first audience. Set to debut on September 11, Kutingg promises a diverse content lineup, including fiction, non-fiction, reality shows, short-form videos, and films, tailored to bring families together through engaging storytelling.
The app organizes its offerings into distinct segments: Daily Dose of Entertainment, Weekend Binge, Superstar Library, and Non-Fiction/Chat Shows. Viewers can enjoy a variety of shows such as Pyaar Kii Raahein, Saas, Bahu aur Swaad, Cheerleader, Bose, Mentalhood, Swaad Se Karenge Sabka Swagat, It’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, and Game Plans. This curated mix caters to diverse tastes, offering everything from quick, snackable content to immersive limited series and vertical formats for modern viewing habits.
Sanjay Dwivedi, Group CEO and CFO of Balaji Telefilms, emphasized the app’s unique vision: “Kutingg is not just an entertainment platform; it’s a family-first destination. We’re delivering sharp, personal, and meaningful stories that resonate with audiences and spark conversations. Our goal is to create moments that stay with viewers, bringing families closer through shared entertainment experiences.”
Nitin Burman, Group Chief Revenue Officer, highlighted Kutingg’s broader impact: “This app is an ecosystem where content, creators, and audiences converge. With its innovative storytelling and wide-ranging genres, Kutingg opens new avenues for brands and advertisers to connect meaningfully with viewers. We aim to redefine how entertainment is consumed and celebrated across India’s screens.”
As Balaji Telefilms continues to shape the OTT landscape, Kutingg positions itself as a vibrant, independent hub for mobile-first viewers, blending innovation, commerce, and entertainment. With its launch, the app is poised to become a go-to destination for families seeking quality content that entertains, inspires, and unites.
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