Disappointing Performance: “Bade Miyan Chote Miyan” was poised to be a blockbuster with its star-studded cast and the involvement of a reputed director. However, the film failed to live up to the hype, receiving lukewarm responses from both critics and audiences alike. Despite the efforts of Kumar and Shroff to infuse energy into the film with their performances, the overall execution and storyline fell short of expectations.

Audience Reception and Critic Reviews: Critics have cited various reasons for the film’s underperformance, including a lack of cohesive storytelling, uninspired direction, and a formulaic plot. Additionally, the chemistry between the lead actors, which was anticipated to be a highlight, failed to translate effectively on screen. Audiences, too, seemed unimpressed, with many expressing disappointment over the film’s inability to deliver on its promises.

Industry Reflections: The lackluster performance of “Bade Miyan Chote Miyan” has sparked introspection within the Bollywood industry. With the increasing competition from other entertainment mediums and the changing preferences of audiences, filmmakers are facing greater challenges in creating content that resonates with viewers. The failure of this high-profile project serves as a reminder of the importance of innovative storytelling and engaging narratives in capturing audience attention.

Conclusion: As Bollywood grapples with the fallout from the disappointing box office performance of “Bade Miyan Chote Miyan,” the industry must refocus its efforts on delivering quality content that captivates audiences. The collaboration of talented actors and directors alone may no longer guarantee success, emphasizing the need for fresh and compelling storytelling. Whether Bollywood can adapt to these evolving demands and regain its footing in the wake of this setback remains to be seen.

As the series delves into the lives and teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda, Go Spiritual India’s involvement underscores a commitment to fostering spiritual growth and enlightenment among viewers. The organization’s expertise in promoting spiritual awareness aligns seamlessly with the themes portrayed in ‘Two Great Masters.’

Directed by Anurag Sharma and produced by Juni Films in collaboration with Approach Entertainment, the web series promises to offer audiences a transformative journey through the profound wisdom of these spiritual luminaries. With Go Spiritual India onboard as the Spiritual Partner, viewers can expect an enriched viewing experience that delves deeper into the spiritual essence of the narrative.

Expressing enthusiasm about the partnership, Sonu Tyagi, Founder, Go Spiritual India stated, “We are delighted to partner with Juni Films and Approach Entertainment for the web series ‘Two Great Masters.’ This collaboration provides us with a unique opportunity to reach a wider audience and share the timeless teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda with the world.”

The series, set to premiere on the MX Player OTT platform, aims to bridge the gap between spirituality and modern life, offering a contemporary perspective on age-old philosophies. With Go Spiritual India’s expertise and guidance, the series endeavors to inspire and uplift viewers, fostering a deeper understanding of spiritual principles in today’s fast-paced world.

The inclusion of Go Spiritual India as the Spiritual Partner for ‘Two Great Masters’ highlights a shared vision of promoting spiritual enlightenment and inner transformation. As audiences prepare to embark on this enlightening journey, the collaboration sets the stage for a profound exploration of spirituality in the digital age.

For media inquiries, interviews, or additional information about the partnership between Go Spiritual India and the web series ‘Two Great Masters,’ please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

Ahead of its digital release, ‘Two Great Masters’ will be launched at the prestigious Chandigarh Press Club on April 13th, adding a ceremonial touch to the series’ unveiling. The event promises to be a gathering of luminaries from the entertainment industry, spirituality enthusiasts, and members of the press eager to witness the inauguration of this groundbreaking journey.

The web series, produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, promises to offer audiences a unique perspective on spirituality in the modern era. From the picturesque landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ weaves a captivating narrative inspired by the timeless wisdom of Vivekananda and Yogananda.

At the heart of the series lies the character of Bhuwan, portrayed by actor Deep Sharma, whose soul-stirring quest for spiritual enlightenment serves as the focal point of the narrative. Deep’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Expressing his anticipation for the series’ premiere, Anurag Sharma, Director of Juni Films, remarked, “With ‘Two Great Masters,’ we aim to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living. The launch at Chandigarh Press Club holds special significance as we bring this transformative journey to audiences worldwide.”

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, highlighted the series’ significance in today’s fast-paced world, stating, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

The event at Chandigarh Press Club will provide a platform for stakeholders to discuss the series’ themes, its significance in contemporary society, and the creative process behind its making. Attendees will have the opportunity to engage with the cast and crew, gaining insights into the spiritual journey depicted in ‘Two Great Masters.’

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. As the series prepares to premiere exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes, beginning April 13th.

For media inquiries, interviews, or additional information about the launch event, please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

According to early reports, “Maidaan” managed to accumulate a meager 7.25 crore in its opening day collections across India. This figure is significantly below expectations, considering the film’s merits and the appreciation it has garnered from critics and audiences alike.

One of the film’s strongest assets has been its glorious word of mouth, with viewers praising its storytelling and performances. However, the challenge lies in converting this positive buzz into actual footfalls, especially over the crucial weekend period.

Industry analysts and trade experts are closely monitoring the film’s performance over the next few days, particularly banking on a potential miraculous turnaround over the weekend. A significant boost in collections on Saturday and Sunday is deemed imperative for “Maidaan” to sustain its momentum and justify its place in the competitive box office landscape.

Given the strong word of mouth and the inherent potential of the film, there remains optimism among the film’s supporters that “Maidaan” could still emerge as a sleeper hit. However, it ultimately hinges on how effectively the film can capitalize on the remaining days of the holiday period and whether it can draw audiences in significant numbers to theaters.

As the weekend approaches, all eyes will be on “Maidaan” as it navigates through the critical juncture of its theatrical run, hoping for a resurgence in box office fortunes that matches the acclaim it has received.

With the maestro AR Rahman helming the music for the film and Irshad Kamil penning the lyrics, the audience will once again get to witness the magic of a Rahman – Imtiaz – Irshad collaboration, after nine years!  It is not surprising to see the songs of the film -Ishq Mitaye and Naram Kaalja, released earlier this month have been ruling  charts all across. Adding to the excitement, both Diljit and Parineeti have lent their voices to some of the original Chamkila songs in Punjabi.  For the first time, the film will showcase live music recordings done on locations capturing the rawness and the exuberance of each moment as Diljit & Parineeti sing live in the Akhadaas.

Reflecting on the journey of creating Amar Singh Chamkila, Imtiaz Ali shares, “Stories of young musicians that challenge the norms of society, who see unprecedented success and then have violent ends is unfortunately a worldwide phenomenon. The life and times of Chamkila raised important questions for society but ultimately it is a celebration of the life of an artist, the story of a musician who could never give up his first love – Music. In Netflix, Amar Singh Chamkila found the ideal partner who was both passionate and able to take the film to the most diverse audience.”

Ruchikaa Kapoor Sheikh, Director of Original Films, Netflix India added, “Telling unique and deeply rooted local stories is at the heart of our storytelling efforts at Netflix. Collaborating with Imtiaz who has masterfully chronicled the life of Amar Singh Chamkila is nothing short of inspiring. Besides including Chamkila’s iconic original songs in the film, A. R. Rahman has composed stellar music for it. We are excited for our audiences to see Diljit and Parineeti bring to life the timelessness of Amar Singh Chamkila.”

The film is produced by Mohit Choudhary, Select Media Holdings LLP, Saregama, and Window Seat Films. The music of the film is on Saregama.

                                 Amar Singh Chamkila premieres April 12, exclusively on Netflix.

The media and college students were joined by the heeras of Heeramandi — Manisha Koirala, Sonakshi Sinha, Richa Chadha, Sharmin Segal and Sanjeeda Shaikh — alongside Prerna Singh, CEO, Bhansali Productions and Tanya Bami, Series Head, Netflix India, at the grand reveal. Together, they marvelled as a fleet of 1,000 drones took flight, leaving onlookers spellbound. As the anticipation reached fever pitch, the drones unveiled the series’ launch date, igniting waves of excitement among the gathered crowd.

On the eve of the date announcement, creator-director Sanjay Leela Bhansali said, “I am grateful to the entire team for their relentless passion and dedication to bring the world of Heeramandi: The Diamond Bazaar to Netflix. With the release scheduled for May 1st, we can’t wait for audiences worldwide to watch it and shower us with their love and appreciation.”

With a lot of excitement, Monika Shergill, Vice-president-Content, Netflix India said, “Heeramandi: The Diamond Bazaar is undoubtedly India’s biggest cinematic series, and the auteur, Sanjay Leela Bhansali, in his true signature style, has created a mesmerizing world with powerful characters that fight for their fate and that of their country. A one-of-a-kind series, it will offer a visual and visceral experience of a world only he can bring to life with such beauty and boldness. As we gear up for the worldwide premiere on May 1st, we can feel the excitement building up.”

Amidst the city’s twinkling lights, the drones formed the iconic Netflix ‘N’, followed by elements found in the series: a ghungroo (anklets), jharokha (ornate window), and an adaab (greeting). Gradually crafting the silhouette of a dancer, the drones move in unison to unveil the title logo, symbolising noor, nazaakat aur andaaz (light, refinement and style) before finally unveiling the premiere date.

For fans of grand productions and Bhansali’s cinematic artistry, the countdown to the premiere has officially begun. Mark your calendars and prepare to be dazzled by ‘Heeramandi: The Diamond Bazaar’ , streaming May 1.

Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

Download Approach Bollywood App Now on Play Store : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN&gl=US&pli=1

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Download Approach Bollywood App Now on Play Store : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN&gl=US&pli=1

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Download Approach Bollywood App Now on Play Store : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN&gl=US&pli=1

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Under this new scheme, producers will benefit from a streamlined single-window clearance system. However, they will be required to pay a security deposit of Rs 40,000 for advertisements, Rs 1 lakh for TV serials, and Rs 2.5 lakh for films, as outlined in the GR. Notably, the waiver does not extend to Dadasaheb Phalke Chitranagari in Mumbai, the film city in Kolhapur, or the upcoming film city project in the state.

This move by the government is seen as a positive step towards fostering a conducive environment for film, documentary, and ad production in the state.

According to reports, “Shaitaan” enjoyed a stellar opening weekend, with collections breaking down as follows: ₹15.21 crores on Friday, ₹19.18 crores on Saturday, and ₹20.74 crores on Sunday. These figures highlight the overwhelming response from moviegoers across the country, signaling a clear preference for the supernatural narrative and establishing “Shaitaan” as a formidable contender at the box office.

What sets “Shaitaan” apart is its universal appeal, transcending boundaries between metropolitan cities and smaller towns. The film’s success extends from multiplexes to single-screen theaters, with audiences from Tier 2 and Tier 3 cities equally embracing its eerie storyline. Notably, the film has resonated strongly with mass audiences, indicating a widespread acceptance and appreciation for its unique storytelling.

Industry analysts and trade experts are closely monitoring the crucial Monday collections, eager to witness whether “Shaitaan” maintains its momentum and continues its winning streak at the box office. With such a phenomenal start, expectations are high for the film to sustain its success in the days to come, promising a lucrative run at the box office.

“Shaitaan” has emerged as a case study for filmmakers and industry professionals, emphasizing the potential and profitability of the supernatural-thriller genre. Its remarkable performance not only underscores the growing appetite for diverse narratives but also reinforces the importance of catering to audience preferences and evolving tastes.

As the spotlight shifts to the crucial Monday collections, all eyes remain on “Shaitaan,” poised to carve out a successful innings in the annals of Bollywood history. With its spellbinding tale and overwhelming box office success, “Shaitaan” stands as a testament to the power of storytelling and the enduring allure of the supernatural on the silver screen.

In a remarkable turn of events, the film “Article 370” continues to dominate the Indian box office, proving to be a bonafide super hit. With a perfect blend of controlled costs and robust theatrical performance, the movie has set new records in its second week, garnering immense praise from audiences and critics alike.

According to recent box office reports, “Article 370” witnessed a steady rise in its earnings throughout its second week run. On Friday, the film raked in an impressive 3.12 crore, followed by a substantial growth on Saturday with 5.25 crore. Sunday saw a further surge with earnings of 7.25 crore, indicating the strong hold the film has on the audience.

Even on weekdays, “Article 370” maintained its momentum, showcasing consistent performance. Monday’s earnings stood at 1.70 crore, while Tuesday, Wednesday, and Thursday witnessed collections of 1.95 crore, 1.92 crore, and 1.90 crore respectively. The cumulative total for the second week reached a remarkable 61.91 crore, solidifying its position as a blockbuster.

The film’s success is attributed to its compelling narrative, stellar performances, and timely release. With the recent celebration of Maha Shivratri, which brought in a partial holiday, the business is expected to witness a further boost. Additionally, industry experts anticipate a significant upward trend in numbers over the upcoming weekend, especially on Saturday and Sunday.

“Article 370’s” triumph at the box office underscores the power of content-driven cinema and the importance of resonating with the audience. Directed by a visionary filmmaker and backed by a talented cast, the film has managed to strike a chord with viewers across demographics.

As the film continues its successful run, it reaffirms the potential of meaningful storytelling in the Indian film industry. With its remarkable box office performance, “Article 370” stands as a testament to the enduring appeal of quality cinema and its ability to captivate audiences nationwide.

The success of “Article 370” not only marks a significant milestone for the filmmakers but also sets a benchmark for future productions, emphasizing the importance of compelling narratives and impactful storytelling in driving box office success.

As audiences continue to flock to theaters to experience the riveting tale of “Article 370”, the film’s journey towards greater acclaim and recognition is poised to continue, setting a shining example in the annals of Indian cinema.