Škoda Auto India is celebrating 25 years in the country with a refreshed strategy that includes signature people-driven campaigns, with Ranveer Singh’s dynamic energy serving as the driving force behind these initiatives. The partnership also coincides with Škoda’s efforts to expand its market reach in India.

Petr Janeba, Brand Director of Škoda Auto India, commented on the partnership, saying, “When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai.’ As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world-class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Škoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer’s persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network, and our customers, as we look to strengthen our position as the most important market for Škoda outside Europe.”

The partnership will debut with a high-energy blockbuster campaign featuring Ranveer Singh alongside the Škoda Kylaq, followed by a brand-centric film slated for release at the end of March. This campaign will also offer fans and customers the opportunity to meet Ranveer Singh and the Škoda Auto India management later in the year.

Expressing his excitement, Ranveer Singh shared, “I am thrilled to be Škoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Škoda Auto in India. Škoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India’s growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry.”

When Superstar Meets Superstar

This collaboration between Škoda Auto India and Ranveer Singh is a natural fit, as his vivacious energy and dynamic personality mirror the fun-to-drive, entertaining ethos of Škoda’s cars, which also offer safety, dependability, and top-notch performance. The partnership is poised to bring Škoda closer to its customers through people-centric campaigns that speak to both current and potential fans.

Driving Future Growth

This partnership is in alignment with Škoda Auto India’s strategic growth plans for the country, as it aims to continue its expansion in the dynamic automotive market. At the recent Bharat Mobility Global Expo 2025, Škoda showcased its diverse portfolio, including models like the Elroq and Enyaq EV, the Kodiaq luxury 4×4, the high-performance Octavia vRS, and the Superb luxury sedan, alongside the MY 2025 Kushaq and the all-new Kylaq.

Škoda Auto India is targeting annual sales of 100,000 cars by 2026, with a significant increase in reach from the current 277 sales and service touchpoints to 350 by the end of 2025. The company’s innovation, European design, and performance-driven approach will be key to attracting new customers, and the partnership with Ranveer Singh is set to amplify this transformation.

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Known for her impressive performances in films such as the 100-crore blockbuster Munjya, the global streaming hit Maharaj, and the intense Vedaa, Sharvari has quickly become one of the most celebrated actresses of her generation. Her relatable and vibrant on-screen presence aligns perfectly with Sprite’s brand ethos, making her the ideal choice to headline their latest campaign – ‘Sprite, Thand Rakh’.

Sprite, known for its witty, fresh approach to marketing, aims to connect with its consumers through relatable and engaging content. By roping in Sharvari, a rising star who resonates deeply with today’s youth, the brand reinforces its commitment to helping consumers stay cool and refreshed, no matter the situation. The new campaign is set to inspire consumers to remain calm and collected, in true Sprite style.

Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia, shared, “For decades, Sprite has been the go-to youth brand, known for its edgy and authentic communication. This summer, the iconic ‘Thand Rakh’ campaign brings to life how Sprite is a perfectly refreshing ally for teens, always on the go. Launching with a 360 approach – the campaign features all-new films with India’s most loved teen icons. We’re excited to bring this chill philosophy to life and provide the refreshment our young audiences crave.”

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The initiative will kick off with a nation-wide movement, supported by a variety of media platforms including print, digital, radio, and in-store and outdoor promotional materials. “My Choice My Voice” will be an annual property for Aukera, spotlighting a select group of widely celebrated and accomplished women each year.

Lisa Mukhedkar, Co-founder and CEO of Aukera, spoke about the brand’s commitment to empowering women: “Aukera is a rallying cry for all women to exercise choice, as we believe there is a strong correlation between authentic expression and genuine happiness. Taapsee and Sania have both had a significant impact on the public due to their unwavering confidence and fierce determination to express themselves through unconventional choices. These remarkable women, from different backgrounds and disciplines, have excelled in their respective fields. They are united by a desire to succeed, an openness to new experiences, and an appreciation for quality—all of which are perfectly aligned with our values. The ‘My Choice My Voice’ initiative with these two incredible women is designed to connect with the contemporary Indian woman and show them that no matter what, Aukera will always stand tall to celebrate every choice they make.”

The collaboration with Taapsee and Sania further reinforces Aukera’s broader objective of celebrating women who challenge societal limits, reject compromise, and make empowered decisions. Both women’s powerful performances and determination in their respective fields serve as a testament to the initiative’s ethos. As the faces of the platform this year, Taapsee and Sania will represent Aukera’s values of defying boundaries and embracing the strength of choice.

The partnership will see both stars engaging with the brand through exclusive appearances, digital campaigns, and curated storytelling that highlight the spirit of choice and empowerment.

Taapsee Pannu shared her thoughts on the platform: “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today. Every role I have taken, every project I have said no to, it’s all been a step towards becoming the actor and the woman I want to be. Making a choice is about owing your journey and walking a path that feels authentically yours.”

Sania Mirza also expressed her perspective: “Making a choice for me has always been about determination and resilience. From choosing tennis as my passion to pushing past obstacles on and off the court, my choices have defined my journey. It’s about believing in yourself even when others don’t, and standing firm on what you know is right for you. That’s how I have shaped my identity, not just as an athlete but as a woman.”

“My Choice My Voice” is a powerful reflection of Aukera’s vision to spark meaningful conversations that inspire and uplift women.

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V Suresh, CEO of foundit, expressed excitement about the partnership, stating, “We are delighted to partner with ICC’s Cricketer of the Year, Jasprit Bumrah. His exceptional performances for India in 2024 across multiple formats, including winning a World Cup, have not only captivated cricket enthusiasts worldwide but also exemplify the qualities essential for success—agility, precision, and dependability. These attributes closely align with foundit’s commitment to empowering professionals with the skills needed in today’s dynamic job market. We look forward to a meaningful and successful collaboration.”

Anupama Bhimrajka, Vice President – Marketing of foundit, emphasized the significance of the partnership, stating, “Jasprit Bumrah’s precision, speed, and reliability mirror the qualities we uphold at foundit. With 70% of India’s jobseekers tuned into cricket, Bumrah connects with a vast and engaged audience—making him an ideal brand ambassador for foundit. With advanced AI-powered job search, we remain committed to matching job seekers with the perfect opportunities.”

The partnership will draw parallels between Bumrah’s consistent, pinpoint accuracy in the field and foundit’s data-driven job search, showcasing how both excel by making the right moves at the right moment. The campaign featuring Jasprit Bumrah is set to launch across various media platforms in the coming months, emphasizing the importance of leveraging cutting-edge technology to find the perfect career opportunity.

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Curefoods aims to establish ‘Kitchens of EatFit’ as a mark of trust, synonymous with the brands’ commitment to the highest standards of food safety and nutrition, with a focus on Zero Chemicals, Zero Trans Fat, and ISO-Certified Kitchens. This initiative underscores Curefood’s dedication to serving food in the best possible way to their customers, ensuring quality, safety, and authenticity in every meal.

Speaking on the repositioning, Ankit Nagori, Founder, Curefoods, said, “’Kitchens of EatFit’ represents our unwavering commitment to quality, safety, and authenticity in every meal we serve. This transition is a promise to our customers to uphold the highest standards in food safety and nutrition. With Hrithik Roshan as our brand ambassador and investor, we are set to redefine the future of food, inspiring trust and innovation across the industry.”

A celebrated fitness icon and advocate of healthy living, Hrithik’s association amplifies the brand’s ethos and bolstering the brand’s market presence. Beyond endorsing the brand, Hrithik Roshan has also invested in ‘Kitchens of EatFit’, reflecting his belief in its mission. His credibility in the fitness world and his genuine passion for healthy living resonate strongly with the brand’s values, which aim to set new benchmarks in the market.

Speaking about the association, Hrithik Roshan stated, “As someone passionate about fitness and food, ‘Kitchens of EatFit’ is a natural extension of my values. This partnership is a shared vision to make clean, nutritious, and delicious food accessible to everyone. I’m proud to be part of this journey, starting with HRX by EatFit and now deepening our partnership by endorsing and investing in the brand.” 

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Rashmika Mandanna, celebrated for her stellar performances and pan-India appeal, will help Signify connect with the increasingly influential younger audience, playing a key role in shaping the country’s consumption trends. This partnership marks a significant milestone in Signify’s journey as it continues to inspire and engage with consumers throughout India.

Commenting on the association, Sumit Joshi, CEO & MD – Signify, Greater India, shared, “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. We are delighted to welcome Rashmika Mandanna to the Signify family as the brand ambassador for our Ecolink and Philips brands. Her vibrant personality and commitment to her craft align perfectly with our principles of innovation, utmost quality, and cutting across generations. We are sure that our upcoming association with her will be loved by customers across the nation.”

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, also emphasized the strategic importance of this partnership, saying, “Rashmika Mandanna, with her dynamic presence and integrity, truly embodies the values that Signify upholds. This partnership marks a new milestone in Signify’s journey to engage the younger audience. With Rashmika on board, we look forward to further enhancing our engagement with Indian consumers and kicking off the season with our high-energy summer campaign.”

Expressing her excitement about the collaboration, Rashmika Mandanna said, “I’m elated to join the Signify family and equally excited to embark on this journey, sharing their inspiring story with the world. Their 130-year legacy of innovation and quality speaks volumes, and I admire their commitment to sustainability and focus on creating lighting solutions that enhance people’s lives.”

As part of the partnership, Rashmika Mandanna will represent Signify’s brands across India, engaging with a diverse audience. Known for her style, grace, resilience, and charisma, Rashmika’s image aligns seamlessly with Signify’s ideals, enhancing the brand’s connection with consumers and marking the beginning of an exciting new chapter in Signify’s India journey.

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Elaborating on the collaboration, Mr. Murugavel Janakiraman, Founder and CEO of Matrimony.com, said, “Mr Anil Kapoor has been in the show business for over 45 years and has won the love of people across the country and the globe. His image as a perfect husband, a caring father, and a doting grandfather inspires millions. To start, we will be releasing TV commercials for four communities – BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony – featuring Anil Kapoor, right in the middle of the ongoing wedding season.”

Matrimony.com has planned a 360-degree marketing campaign featuring Anil Kapoor, targeting these communities throughout the year. The campaign will kick off with the release of commercials in January 2025 across all major TV networks.

Matrimony.com offers over 200 community-based matrimony services categorized by caste, religion, occupation, and special groups. These services cater to various segments of the population according to their preferences, helping individuals find their ideal life partners.

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Dravid will endorse Alpex Solar’s efforts to promote renewable energy and solar power adoption, helping the company reach a wider audience, including homeowners and businesses.

Speaking about the association, Rahul Dravid, an Indian cricketing legend, said “I am happy  to be a part of Alpex Solar’s journey. What connects us is the company’s strong vision for a  sustainable future and its commitment to excellence over the past two decades. I look forward  to this partnership and contributing to its vision”.  

Commenting on the appointment, Ashwani Sehgal, managing director, Alpex Solar, said “It is truly an honour to onboard Rahul Dravid as Alpex Solar’s first brand ambassador. His contribution to the cricketing world has been etched in gold. Still, more importantly, the humility, perseverance, and quality that he has displayed on and off the field  serve as an example to generations and put him into a rare club of global sports legends. We  are ecstatic to associate with him in our pursuit of emerging as the most dependable, well rounded player in the rapidly evolving global solar landscape in the future”.

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Golden Yug Senior Citizen Resort, inaugurated on December 28, 2024, by Bollywood actress and brand ambassador Adah Sharma, offers a premium living experience for seniors. With the appointment of Kapil Dev as the brand ambassador, the resort strengthens its commitment to providing high-quality care, comfort, and community for elderly residents.

Speaking about his association with the project, Kapil Dev emphasized, “Senior citizens deserve spaces where they can live with dignity, comfort, and joy. Golden Yug is setting a benchmark by offering world-class facilities along with a strong focus on sustainability.”

The resort features 150 luxurious flats tailored for comfort and convenience, a serene walking trail, a one-acre lake for relaxation, an Israel-based organic farm cultivating 50 varieties of fruits and vegetables, and 24/7 in-house dining services. Additional highlights include solar-powered electricity, a 9-hole golf course, and an in-house ambulance service to ensure medical emergencies are addressed promptly.

Sandesh Sharda, the founder of Golden Yug Senior Citizen Resort, shared his vision, stating, “Golden Yug is not just a place to live; it is a community where senior citizens can experience a dignified, fulfilling, and eco-friendly lifestyle.”

With Adah Sharma and Kapil Dev as its brand ambassadors, Golden Yug Senior Citizen Resort stands as a unique milestone in India’s senior living segment, combining luxury with sustainability to redefine the standards of senior care.

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In the heart of the campaign, Hrithik faces an amusing situation where his fans are more captivated by his on-screen persona than his real-life presence. The ad underscores the message that Zebronics’ high-quality soundbars and LED TVs offer such incredible clarity that real life often feels like a letdown. It’s a call to elevate home entertainment to cinematic levels with Zebronics.

Rajesh Doshi, Director & Co-Founder of Zebronics, shared his excitement, stating, “Hrithik Roshan epitomizes the spirit that Zebronics stands for—Premium, Aspirational & Transformative. Through this campaign, we’re breaking barriers by showcasing how technologies like Dolby Atmos, DTS-X, and state-of-the-art visuals on our smart LED TVs, which were once symbols of luxury, are now accessible to everyone. Zebronics’ brand credibility aligns with our mission of ‘Premium for Masses,’ aiming to make exceptional home entertainment a reality for every home. With Hrithik leading the narrative, we’re communicating that great quality is for everyone. We have much more to offer in 2025 in this genre of home entertainment, inspiring consumers to embrace a Cinematic Home Experience and stay ‘Always Ahead’ with us.”

Superstar Hrithik Roshan also expressed his excitement about the campaign: “I’m so excited for this new ad campaign with such a smart and witty narrative that showcases the phenomenal visual and sound experience of Zebronics’ TVs and soundbars, now accessible to every Indian home. Zebronics is always ahead of the curve, pioneering new solutions and innovations with the consumer’s needs at the heart of everything. I am proud to be a part of the Zebronics family.”

The campaign, which is set to mesmerize audiences nationwide, will be seen across multiple digital platforms. Zebronics invites viewers to embark on an extraordinary journey of sight and sound, redefining the future of home entertainment.

The post Hrithik Roshan brings reel vs reality to life in Zebronics’ new campaign; “Ab Home Ko Banao Home Theatre” first appeared on Approach Bollywood.