Bolstered by the presence of versatile Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, promising users a hassle free and rewarding payment experience.

The TVCs capture everyday payment challenges encountered by customers, seamlessly resolved through Amazon Pay’s Scan & Pay feature. From dimly lit parking lots, delayed payments to frustrating payment failures at supermarket checkout counters, Ayushmann Khurrana showcases how Amazon Pay offers solutions for every situation.

Speaking about the campaign, Anuradha Aggarwal, director, user growth and CMO, Amazon Pay India said, “Our ‘Pay Karne Ka Smarter Way’ campaign underscores Amazon Pay’s commitment to simplify the digital payment experience, making it the faster, safer and hence smarter way to pay anyone, anywhere. With Amazon Pay UPI, customers can scan any QR, send money to any UPi ID on any App and receive money seamlessly. Just like Pay with Alexa in our last campaign, we have new smart features like ‘Auto-flash’ for low light scans to make payments more convenient. We also want to reassure customers with our unique 24/7 customer service. Ayushmann Khurrana’s versatile yet relatable persona and widespread appeal make him a natural fit for our campaign.”

Speaking about the association, Ayushmann Khurrana said, “I’m delighted to partner with Amazon Pay for their ‘Pay Karne ka Smarter Way’ campaign. As someone who’s always on the go, I love finding smarter ways to do things, and Amazon Pay is definitely changing the game when it comes to payments. Through this ongoing collaboration, I have enjoyed showcasing Amazon Pay’s versatility in everyday situations – whether it’s the ability to function in low-light environments, or the ease of quick scan and pay or its robust refund policies enabled by Amazon Pay Balance. From streamlining everyday transactions to ensuring unmatched peace of mind, Amazon Pay transcends the conventional notion of a digital platform.”

Amazon Pay’s Pay Karne Ka Smarter Way campaign takes a customer-centric approach by prioritising education and empowerment. Today, many customers remain unaware of the full extent of UPI interoperability, which allows them to seamlessly scan any QR code and transact with any UPI-enabled platform. By shedding light on this feature, the campaign aims to inform and empower customers, enabling them to send and accept money effortlessly across various UPI platforms.

The collaboration with Sidharth also marks a milestone in Savsol’s journey in lubricants and engine oils, as it unveils its Ester Fluid technology under the brand name Savsol Ester 5.

Sidharth, known for his charisma, youth appeal, acting prowess and versatile career, represents Savsol’s ethos and commitment to enhancing the driving experience by integrating technology into its company’s products. His passion for automobiles further strengthens the synergy with Savsol. Under this alliance, Sidharth will be featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.

Vishal Sood, president – Lubes, Savsol Lubricants, said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”

On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”

“We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies” said Kamran Siddiqui, VP – marketing, Savsol Lubricants.

The partnership with the celebrated actor is a reflection of Savsol’s vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for lubricants and services.

This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences.  From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match.

All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance.

John Abraham Joins Aprilia as Brand Ambassador

Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador. This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts.  He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.

John Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

He further added, “Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey. John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

“We are excited to introduce Odomos Universal Mosquito Liquid Vaporizer, offering advanced protection against mosquitoes. The decision to venture into the mosquito liquid vaporizer segment is part of Dabur’s intent to expand the total addressable market for its products. With the increasing concern over mosquito-borne diseases, Odomos Mosquito Liquid Vaporizer aims to offer effective and long-lasting protection against mosquitoes,” Dabur India Limited Executive Vice President-Marketing Mr. Abhishek Jugran said.

Commenting on her association with the brand, Ms. Kajol said: “I’m delighted to collaborate with Odomos, a trusted name in protection from mosquitoes. Together, we’re committed to advocating the importance of protection from mosquito bites and ensuring the safety and well-being of our loved ones.”

Priced at Rs. 85 for the combo pack consisting of one machine & one 45ml refill, Odomos Mosquito Liquid Vaporizer is formulated with a unique blend of ingredients, which gives 100% protection from mosquitos. The product’s convenient usage and efficacy make it an essential addition to every home’s mosquito protection regimen.

“With Kajol as our brand ambassador, we aim to amplify awareness about the importance of mosquito protection while providing consumers with a reliable solution for their needs. Renowned for her versatile acting prowess and influential persona, Kajol represents the values of Odomos – Protection, Trust, and Reliability. Her association with the brand reinforces Dabur’s dedication to delivering high-quality products that prioritize the well-being of consumers,” Dabur India Limited Head of Marketing-Home Care Mr. Sanath Pulikkal said.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands –Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika for Personal Care; and Réal in the Food & Beverages category.

The name “Explosive” embodies the essence of speed and strength. The lion in the logo symbolises strength and leadership, reflecting the slogan “Rule with Strength.” The brand has earned the certification of Informed Sports, a trust badge amongst professional athletes and World Anti Doping Agency (WADA) where every single batch for banned substances is tested before being released into the market ensuring that the product undergoes rigorous dope testing and no banned substances are present.

Driven by a determination to bridge this gap, Explosive Whey emerged by offering a homegrown solution that meets global benchmarks. According to Kedar Jadhav, “Explosive Whey is more than just a supplement; it’s a testament to our dedication towards helping athletes achieve their fitness goals. Our journey is incomplete without Mahi Bhai who is a consumer first, then a shareholder, mentor, and now he has endorsed the brand as well.”

Explosive Whey has served esteemed athletes of the Indian Premier League, Indian National Cricket Team, Pro Kabaddi Teams, South Africa Premier League, International League T20,as well as numerous athletes spanning a range of sports including cricket, tennis, badminton, kabaddi, football and more.

The product line comprises Athlete Series Whey Protein and Elite Series Whey Protein along with other sports supplements with premium ingredients of the highest quality. Notably, MS Dhoni’s favourite flavour is Coffee from the Athlete Series. Expressing his thoughts MS Dhoni said, “As an athlete focused on peak performance and fitness, I’m excited to join the Explosive Whey family. I chose to partner with Explosive Whey because of their dedication and commitment to provide athletes with quality supplements. Our shared vision for nutrition makes this partnership a natural fit, inspiring athletes to reach their full potential.”

Mandar Bhandari (founder and CEO) mentioned, “The idea for Explosive Whey came about because there weren’t many top-notch supplements available for athletes in India. Being an athlete myself, I knew firsthand the challenges Indian athletes face when they lack proper nutrition, affecting their performance and recovery. That’s why we started Explosive Whey: to provide a game-changing supplement designed especially for athletes. And now with Dhoni sir joining us we are thrilled to have him onboard as a proud owner and brand ambassador”

Speaking about the brand Vikas Hasija, who manages associations and equities for MSD, remarked, “Explosive Whey is a product which MSD sir uses himself, so it was an organic and strategic decision to invest in it. Certified with Informed Sports Standards, Explosive whey’s goal is to ensure athletes have access to superior resources of protein, hydration etc to help them achieve their best.”

“For over a year and a half, I’ve incorporated Explosive Whey into both my own regimen and those of my clients. The results have been fantastic – consistent absence of bloating alongside noticeable gains in muscle mass. And with Informed Sports Certification, athletes can be confident in the integrity and quality of this product. It’s simple: Every scoop counts, every rep matters. Choose Explosive Whey for your unstoppable progress,” adds Shankar Basu, former strength and conditioning coach, Indian National Cricket Team.

The ad film is directed by filmmaker Priyadarshan and art director Sabu Cyril. Speaking on the all-new campaign, Ramesh Kalyanaraman, executive director – Kalyan Jewellers, said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery – Nimah.  Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection. The campaign film’s launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers.”

It encapsulates the inspiration behind the all-new range of jewellery designs introduced by Kalyan Jewellers as part of its Nimah Collection.

With its legacy rooted in excellence and a vision to empower aspiring Indians to embrace their natural beauty, Naturals is poised to redefine the beauty experience for consumers with its D2C skin care product entry. By joining forces with Smriti Mandhana, a symbol of determination, authenticity, and empowerment, Naturals reaffirms its commitment to championing diversity and celebrating individuality.

“I am thrilled to announce that Smriti Mandhana, the winning captain of RCB, the champion of WPL, will be leading our charge as we embark on our ‘transformation’ journey. Our venture into the skin care products realm signifies a pivotal stride towards our forthcoming era of portfolio growth. In May 2024, we eagerly anticipate unveiling our visionary business strategy alongside the esteemed presence of Smriti Mandhana, presenting our product brand to the world with newfound vigour and purpose.” said,CK Kumaravel, Co-Founder and CEO, Naturals Salon.

Commenting on the occasion,Veena Kumaravel, Co-Founder, Naturals Salons, said “We are thrilled to add Smriti Mandhana to the Naturals family as our brand ambassador. Her remarkable journey and unwavering spirit resonate deeply with our values, and we are excited to collaborate with her to inspire confidence and self-expression in individuals across the country. Her remarkable journey as a cricketer and role model resonates deeply with Naturals audience, reinforcing the message of self-belief, perseverance, and triumph over adversity.”

Adding to this,Smriti Mandhana said “I am honoured to be associated with Naturals, a brand that shares my passion for empowering individuals and celebrating diversity. As someone who believes in the power of authenticity and self-expression, I am excited to embark on this journey with Naturals skin care beauty products and inspire individuals to embrace their natural beauty.”

Groom India’s expansion into the Direct-to-Consumer space will offer consumers a seamless and personalized beauty experience, featuring a diverse range of premium products curated to cater to their evolving needs and preferences. With Smriti Mandhana as the face of this transformative journey, Naturals aims to redefine beauty standards and empower individuals to confidently express themselves.

Genelia Deshmukh, known for her versatility as an actress, producer, philanthropist, and entrepreneur, brings a unique perspective to the world of children’s fashion. As a devoted mother of two, she understands the importance of quality, comfort, and style in kids’ clothing. Her endorsement reflects her trust in Youmaa’s dedication to crafting extraordinary garments that embody the magic of childhood.

Genelia Deshmukh, said, “At its core, Youmaa is about celebrating the joy, wonder, and innocence of childhood. It’s a brand that resonates with the love and care every parent pours into their child’s world.”

At Youmaa, the mission is simple yet profound – to infuse every garment with the enchantment of childhood. Founded by a group of passionate parents, Youmaa is more than just a clothing brand; it’s a celebration of imagination, creativity, and wonder.

Vishal Gupta, Youmaa co-founder, said, “Our journey with Youmaa began with a simple idea – to make clothes that capture the essence of childhood. As parents, we know how important it is for kids to feel comfortable and happy in what they wear. That’s why every Youmaa outfit is designed with love and care, so kids can feel like their true selves.”

Youmaa stands out for its commitment to quality and comfort, offering a range of colorful kids’ wear for boys and girls aged 2 to 10 years old, including a selection of unisex outfits. Their clothes are crafted with Cloud Touch Microfiber technology for the softest touch and Adventure-Ready Durability, ensuring ultimate comfort and quality for children. Parent-approved and 100% skin-friendly, Youmaa offers modular styles designed to meet the diverse needs of children.

The dedication to creating cherished memories resonates in every stitch of Youmaa’s garments, reflecting both the founders’ vision and Genelia’s commitment to nurturing the joys of parenthood.

• Varun Dhawan’s bold personality and adventurous spirit mirror the brand’s ‘Let Them Envy’ approach
• With this association, the brand intends to amplify its brand visibility and engagement initiatives and strengthen its market positioning

Envy, one of India’s leading premium fragrance brands, ropes in Bollywood celebrity Varun Dhawan as its brand ambassador. His bold and dynamic personality and adventurous spirit mirror the brand’s ‘Let Them Envy’ approach.

Envy is known for its deodorants and perfumes with exclusive French fragrances. It intends to scale further and strengthen its position as a youth-favorite brand. Roping in Varun Dhawan as its brand ambassador is a part of its long-term expansion plan. Through this strategic move, Envy intends to bolster its brand promotion initiatives. As a part of this association, Varun Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns.

Varun Dhawan is a youth icon, and his ‘no compromising’ attitude perfectly aligns with Envy’s DNA, making him the right fit as a brand ambassador. His style and boundless energy complement Envy’s commitment to youthfulness and mission of providing exceptional fragrance to its customers.

Mr. Saurabh Gupta, MD, Hamilton Sciences Pvt. Ltd., said, “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”

Envy is committed to expanding its product portfolio, backed by extensive R&D efforts. We are looking to double our market share within this year. Its parent company, Hamilton Sciences Pvt. Ltd., is growing significantly and supporting Envy’s vision of providing Indian consumers with superior products.

Through this association with Varun Dhawan, the brand aims to amplify its brand visibility and engagement initiatives. Additionally, it intends to increase sales, expand its customer base, and solidify its market positioning.

About Envy

Envy is recognized for seamlessly integrating global fragrance trends into India’s vibrant olfactory. We blend international allure with local charm, crafting an olfactory symphony that reflects your unique essence. Step into our world and explore fragrances that accentuates your individuality, as Envy bridges the two different worlds of diverse Indian heritage and modernity. With Envy, every scent tells an unforgettable story of passion, sophistication and the art of self-expression. Experience our celebration of the jubilant spirit of youth, romance and unwavering authenticity.

Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing its wide range of products.

Sashi Mukundan, president of bp India and senior vice president of the bp group, commented, “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavor, as we shape the future of mobility together.”

Sandeep Sangwan, managing director of Castrol India, added, “This association signifies Castrol’s dedication to innovation and excellence, mirroring the actor’s illustrious career. With Shahrukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come.”

Shah Rukh Khan, known for his versatile career spanning three decades, embodies Castrol’s spirit of continuous evolution. His passion for automobiles further strengthens the synergy with Castrol.

Expressing his excitement, Shah Rukh Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

The association reflects Castrol’s vision for the future, anchored in innovation and technology. With Shah Rukh Khan as its brand ambassador, Castrol aims to reach a wider audience and maintain its status as a premier choice for advanced lubricants and services.