Business
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Virat Kohli Tops the List, SRK Climbs to Third in India’s Celebrity Brand Valuation
In the latest Celebrity Brand Valuation report by financial and risk advisory firm Kroll, cricket superstar Virat Kohli has reclaimed…
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Korean beauty brand Etude onboards Palak Tiwari as its first Indian brand ambassador
Etude, a leading Korean beauty brand known for its trendy and colorful aesthetics, announces actress Palak Tiwari as its first brand ambassador in…
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Vicky Kaushal is back as the Brand Ambassador for Wild Stone Code
Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes,…
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Katrina Kaif appointed as the new face of Bonn Group and Americana Biscuits
Bonn Group, a FMCG food brand, has announced Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery…
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Lifree appoints Rupali Ganguly as its brand ambassador
Lifree, an adult diaper brand based in Japan, roped in television actress Rupali Ganguly as its brand ambassador. The collaboration…
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Astroyogi is the official astrology partner of ‘Mr and Mrs Mahi’ movie
Astroyogi, an online astrology platform, has become the official astrology partner for Mr and Mrs Mahi movie starring Bollywood actors Janhvi Kapoor…
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Muthoot Pappachan Group onboards Shah Rukh Khan as new brand ambassador
Muthoot Pappachan Group (MPG), a 137-year-old business conglomerate in India, popularly known as Muthoot Blue announces Shah Rukh Khan as…
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Citroën India appoints MS Dhoni as its brand ambassador, showcasing excellence and reliability
Citroën, the French automaker announces the appointment of cricket icon Mahendra Singh Dhoni as its brand ambassador in India. This…
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Women’s fashion handbag brand Caprese ropes in Kiara Advani as its new brand ambassador
Caprese, India’s women’s fashion handbag brand synonymous with chic elegance and contemporary style, is thrilled to announce its new brand…
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The Glitz and Glamour of Celebrity Brand Endorsements in Bollywood
In the world of marketing and brand promotion, celebrity endorsements have long been a powerful tool. In India, this trend…
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