The campaign, titled “Vote for National Interest,” underscores the critical importance of making informed decisions based on the long-term welfare and advancement of the nation as a whole. By shifting the focus away from identity politics and towards issues that affect every citizen, Approach Communications seeks to promote unity, equality, and inclusive governance.

“With the upcoming elections, it’s imperative that we, as citizens, prioritize the greater good of our nation over narrow sectarian interests,” said Sonu Tyagi, Director, Approach Communications. “By casting our votes based on the policies and vision for the country rather than factors like caste or religion, we can contribute to the building of a stronger, more cohesive society.”

The campaign will utilize a multi-channel approach, including social media outreach, community events, and educational workshops, to reach a wide audience across demographics. Through thought-provoking content, engaging discussions, and strategic partnerships, Approach Communications aims to spark meaningful conversations and inspire positive action among voters.

“We believe that every vote cast in the interest of the nation’s progress is a step towards a brighter future for all,” added Sonu Tyagi, Director, Approach Communications. “Together, we can create a political landscape where meritocracy, integrity, and inclusivity prevail.”

Approach Communications invites individuals, organizations, and influencers passionate about promoting unity and national interest to join hands in spreading the message of the campaign. Together, let us empower voters to make choices that reflect their commitment to a stronger, more prosperous India.

Approach Communications, a distinguished and accolade-laden PR & Integrated Communications agency, serves a wide spectrum of industries including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. It operates as an integral component of the esteemed Approach Entertainment Group.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.   With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer. With extensive experience collaborating with top advertising agencies and media houses in India, Tyagi brings a wealth of expertise to the table. Holding professional postgraduate qualifications in Advertising, Journalism, and Filmmaking, alongside a degree in Psychology, his multifaceted background underscores his versatility and depth in the industry.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Information: Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications / Approach Entertainment

9820965004 / 9716962242            Email: info@approachentertainment.com

New Delhi:  In a remarkable gathering of digital marketing enthusiasts, the Drivers of Digital Awards & Summit 2023 took center stage, illuminating the Indian digital marketing landscape with a stellar display of innovation, excellence, and a shared commitment to success. Organized by INKSPELL / Global Trends Forum and ICIC, this event not only set new benchmarks but also ignited a vision for the future of marketing in India.

Under the captivating theme of “Digital Dynamics Unleashed,” the event served as a powerful platform for acknowledging and celebrating the incredible achievements of businesses, agencies, and individuals in the digital sphere. It was a testament to the boundless potential within the digital domain and the unstoppable drive of the digital marketing community.

The highlight of the event was the highly-anticipated awards ceremony, where exceptional talents and pioneering efforts in digital marketing were recognized. The categories included:

Digital Brand of the Year – Zee Bangla

Agency of the Year -Schbang

Best Digital Innovation – Jio Airfiber

Digital Enterprise of the Year – Goldify LLP

Digital Marketer of the Year – Amit Pandey, Growth Marketing Manager, Kotak Mutual Fund

Digital Person of the Year – Twastree Chakravarty – Head – Growth Marketing, Altimetrik

Digital Publisher of the Year – Prabhasakshi

Some of the companies that participated and won the prestigious awards at the ceremony are

TVS Credit Services Limited, ABP Digital, OneAndOnlyDesign Agency,  Domino’s, Jio, Ethinos, Tata Capital, Times Network, Columbia Pacific Communities, KTM India, Hershey’s Kisses, iDare, CC Avenue(Infibeam Avenues Limited), Mainframe Networks, Corteva, Hisense India, nasscom, Grapes Worldwide, Edelweiss Mutual Fund, IndiaFirst Life,  Schbang, ICICI Prudential AMC, Altimetrik, IIFL Home Finance Ltd,  ICICI SECURITIES, Blinkit, Applabs, Pepsi, Mirae Asset Capital Management, Mobikwik, Lufthansa, GBIM, 5Paisa, Puretech Digital, Fincare Small Finance Bank, TTK Prestige Ltd.,  Xapads Media,  Ice Media Lab, NP Digital India,  Interactive Avenues, Art  E Mediatech, Shisham Digital, Tanishq,Jagran New Media, Cipla, Anand Rathi, Cadbury and Red Bus, among others.

The ceremony was a celebration of creativity, vision, and impactful campaigns that have reshaped the digital landscape. The event witnessed engaging panel discussion by esteemed industry leaders like Ankoor Dasguupta, CMO of Shisham Digital, Shobha Vasudevan, Head – Enterprise Communications and PR of Dell Technologies India, Amiya Swarup Partner, Marketing Advisory Services of Ernst & Young LLP and Nidhi S Mittal, group CEO of Blue Vector. They shared their experiences and insights, providing viewers with valuable takeaways. The discussion dissected the trends, challenges, and opportunities within the dynamic digital realm.

A heartfelt round of applause goes out to all the winners, participants, and viewers who transformed this event into a resounding success. The Drivers of Digital Awards & Summit 2023 was more than just an event; it was a celebration of brilliance and innovation within the digital realm. The event was supported by our key Partners including Josh App, One India, Approach Entertainment, Go Spiritual India, 24 Frames Digital, ED Times, Kenscio, ForPressRelease.com, Global Trends Forum & India Creatives Industries Council.

The sharing of knowledge, experiences, and inspiration was the pulse of the event, fostering a collective spirit of growth and innovation. As the curtains came down on the Drivers of Digital Awards & Summit 2023, one fact became abundantly clear: “Digital Dynamics Unleashed” was not just a theme; it was a clarion call to action. The event emphasized the vast potential of digital marketing, uniting creativity, data, and revenue to drive success. The overwhelming success of the event underscores the dynamic nature of the digital marketing landscape and the unyielding spirit of individuals and organizations committed to redefining the industry’s boundaries.

For More Info: Approach Entertainment / Approach Communications

 9820965004  / 9716962242  Visit us at www.approachentertainment.com

Mumbai, India – March 26, 2024 – Go Spiritual India, a distinguished charitable organization dedicated to advancing spirituality and holistic well-being, proudly announces its partnership as the Spiritual Partner for the esteemed Drivers of Digital Awards & Summit 2023. This collaborative endeavor, facilitated by Inkspell Media in conjunction with Global Trends Forum and ICIC, marks a significant convergence of digital innovation and spiritual enlightenment on March 29th, 2024, commencing at 3:00 PM IST.

The Drivers of Digital Awards & Summit has long been recognized as a premier platform celebrating excellence and innovation in digital marketing, serving as a nexus for transformative insights and industry-leading discourse. With its thematic focus on “Digital Dynamics Unleashed,” this year’s summit promises to redefine the landscape of digital marketing by spotlighting the fusion of creativity, data analytics, and revenue generation as the driving forces behind unparalleled success in today’s dynamic milieu.

Go Spiritual India’s designation as the Spiritual Partner underscores its steadfast commitment to propagating the timeless wisdom and profound teachings of Indian spirituality on a global scale. By infusing spiritual insights into the fabric of the Drivers of Digital Awards & Summit 2023, Go Spiritual India seeks to inspire attendees to explore the depths of spiritual consciousness while navigating the complexities of the digital realm.

“Go Spiritual India” is expanding its outreach by launching a comprehensive News Magazine Portal & App under the same name. This digital platform is dedicated to providing a plethora of spiritual content, ranging from articles to videos and interviews, catering to seekers worldwide.

Alongside the digital platform, “Go Spiritual India” will introduce a monthly print magazine of the same name. This magazine will delve into in-depth articles, personal narratives, and practical insights pertaining to Indian spirituality. Additionally, the organization is actively working on launching a Web TV / OTT platform in the near future. This platform will offer a diverse array of spiritual and positive lifestyle programming, including documentaries, talks, and guided meditations.

“We are delighted to embark on this transformative journey as the Spiritual Partner for the Drivers of Digital Awards & Summit 2023,” remarked Sonu Tyagi, Founder of Go Spiritual India. “At Go Spiritual India, we believe in the transformative power of spirituality to foster inner peace, personal growth, and societal harmony. Through our partnership with this prestigious event, we aim to illuminate the path towards digital excellence imbued with spiritual wisdom.”

Go Spiritual India’s involvement in the Drivers of Digital Awards & Summit 2023 reflects its commitment to fostering holistic well-being and consciousness evolution amidst the rapid pace of digital transformation. By integrating spiritual principles into the discourse of digital innovation, Go Spiritual India endeavors to catalyze a paradigm shift towards a more enlightened and purpose-driven approach to digital marketing.

As the countdown to the summit commences, attendees can anticipate an enriching experience that harmonizes cutting-edge digital insights with timeless spiritual wisdom. Further details regarding the event, including registration information and agenda highlights, will be disseminated in the forthcoming days.

Established as a beacon of spiritual enlightenment and humanitarian service, Go Spiritual India is dedicated to promoting spiritual awareness, holistic wellness, and compassionate living on a global scale. Under the visionary leadership of Sonu Tyagi, Go Spiritual India continues to spearhead initiatives aimed at fostering spiritual growth, mental health advocacy, and philanthropic endeavors.

“Go Spiritual India,” a charitable spiritual organization under the umbrella of Approach Entertainment Group, is dedicated to philanthropy, fostering spiritual awareness, promoting charity, supporting mental health and wellness, advocating for organic living, promoting spiritual tourism, organizing events, and championing various social causes.

Approach Entertainment Group is renowned for its expertise in celebrity management, film productions, advertising, corporate film solutions, film marketing, and events and entertainment marketing. Through Approach Communications, the group operates a prominent PR and integrated communications agency, serving diverse sectors such as corporate, healthcare, entertainment, finance, education, and social domains. With a strong presence in key cities like Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group is a leading force in the entertainment, media, and communications industries. Moreover, the group is distinguished by its specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood.

For More Information: Approach Entertainment / Go Spiritual India

Contact: 9820965004 / 9716962242     Visit us at  www.approachentertainment.com

Go Spiritual India Organization:                          www.gospiritualindia.org

Go Spiritual India Magazine:                                www.gospiritualindia.in

New Delhi, India – March 22, 2024 – Approach Entertainment, a leading figure in entertainment and media communication, has been appointed as the PR & Celebrity Partner for the highly anticipated Drivers of Digital Awards & Summit 2023. This prestigious event, organized by Inkspell Media in collaboration with Global Trends Forum and ICIC, is slated to be held virtually on March 29th, 2024, starting from 3:00 PM onwards.

The Drivers of Digital Awards & Summit is renowned for its celebration of innovation and excellence in digital marketing, serving as a catalyst for transformative insights and industry-leading discussions. With the theme “Digital Dynamics Unleashed,” the summit promises to redefine the contours of digital marketing by showcasing the convergence of creativity, data, and revenue as the driving forces behind unparalleled success in today’s dynamic landscape.

Approach Entertainment’s involvement as the PR & Celebrity Partner signifies a commitment to elevating the event’s visibility and bringing a touch of celebrity allure to the proceedings. Leveraging its extensive experience in media communication and celebrity management, Approach Entertainment aims to enhance the prestige and impact of the Drivers of Digital Awards & Summit 2023.

“We are thrilled to join forces with Inkspell Media for the Drivers of Digital Awards & Summit 2023 as the PR & Celebrity Partner,” said Sonu Tyagi, Founder of Approach Entertainment. “In an increasingly digital world, this event serves as a beacon of inspiration and innovation, and we are excited to contribute our expertise in media communication and celebrity engagement to make this virtual experience truly unforgettable.”

Approach Entertainment’s partnership with the Drivers of Digital Awards & Summit 2023 underscores its commitment to fostering excellence in the digital marketing landscape. By amplifying the event’s reach and infusing it with the glitz and glamour of the entertainment industry, Approach Entertainment aims to facilitate meaningful connections and collaborations among attendees while honoring the trailblazers of digital marketing.

As the countdown to the virtual summit begins, attendees can look forward to an immersive experience that combines insightful discussions, networking opportunities, and recognition of industry trailblazers. Further details regarding the event, including registration information and agenda highlights, will be announced in the coming days.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment, please visit at           https://www.approachentertainment.com

For More Info:

Approach Entertainment

9820965004 / 9716962242     Email us at info@approachentertainment.com

Visit us at   www.approachentertainment.com

Mumbai – “Go Spiritual India,” a charitable spiritual organization dedicated to preserving and promoting the rich spiritual heritage of India, has announced the launch of a new initiative aimed at spreading Indian spirituality worldwide. The “Go Spiritual India” campaign seeks to showcase the profound teachings and timeless wisdom of Indian spiritual traditions to a global audience.

India, often hailed as the cradle of spirituality, boasts a diverse tapestry of spiritual practices and philosophies that have captivated seekers from around the world for centuries. From the ancient wisdom of Yoga and Vedanta to the teachings of Buddhism, Jainism, and Sikhism, Indian spirituality offers a treasure trove of transformative insights and practices.

“Go Spiritual India” organization, with its deep-rooted commitment to spiritual upliftment and humanitarian service, endeavors to make these invaluable teachings accessible to people across the globe. Through the “Go Spiritual India” campaign, the organization aims to inspire individuals to explore the depths of Indian spirituality, fostering inner peace, and personal growth.

“We are thrilled to announce the launch of the ‘Go Spiritual India’ campaign, which embodies our organization’s mission to share the transformative power of Indian spirituality with the world,” said Sonu Tyagi, Founder of “Go Spiritual India” organization. “Through this initiative, we hope to ignite a global dialogue on spirituality, fostering understanding, harmony, and mutual respect among people of diverse cultures and backgrounds.”

As part of its efforts to disseminate spiritual wisdom, “Go Spiritual India” is also launching a comprehensive News Magazine Portal & App, titled “Go Spiritual India,” dedicated to providing a wide range of spiritual content, including articles, videos, interviews, and more. This digital platform will serve as a hub for seekers worldwide to access authentic and insightful spiritual resources.

In addition to the digital platform, “Go Spiritual India” will introduce a monthly print magazine, also titled “Go Spiritual India,” featuring in-depth articles, personal stories, and practical insights on Indian spirituality. Furthermore, plans are underway to launch a Web TV / OTT platform in the near future, offering a diverse range of spiritual programming, including documentaries, talks, and guided meditations.

The campaign will support charitable initiatives aimed at alleviating suffering and promoting well-being in communities across India. Through partnerships with grassroots organizations and humanitarian projects, “Go Spiritual India” seeks to embody the spirit of seva (selfless service) and compassion inherent in Indian spiritual traditions.

As the world navigates through unprecedented challenges, the “Go Spiritual India” campaign serves as a beacon of hope and inspiration, inviting individuals to tap into the timeless wisdom of Indian spirituality for guidance and solace.

Go Spiritual India,” a prominent charitable spiritual organization, is spearheading initiatives aimed at advancing spirituality, philanthropy, and social responsibility on a global scale. Under the guidance of Sonu Tyagi, a spiritually inclined writer, director, and producer, “Go Spiritual India” is committed to promoting holistic well-being through various activities spanning spirituality, mental health advocacy, spiritual events, media outreach, spiritual tourism, wellness programs, organic living, and health initiatives.

Sonu Tyagi, with a diverse background in journalism, advertising, and filmmaking, brings a wealth of experience to “Go Spiritual India.” Having previously worked with India’s top advertising agencies, Tyagi now leads Approach Entertainment, an award-winning Films Productions & Celebrity Management company, along with Approach Communications, a renowned PR & Integrated Communications Agency, and Approach Bollywood, a prominent Bollywood & Entertainment Newswire.

“Go Spiritual India” stands as a beacon for those seeking spiritual growth, personal transformation, and social impact. With a multifaceted approach, the organization endeavors to create meaningful change by fostering spiritual awareness, supporting philanthropic endeavors, and promoting societal well-being.

Through a myriad of activities and programs, “Go Spiritual India” aims to inspire individuals to embark on a journey of self-discovery, while also nurturing a sense of compassion and service towards others. From organizing spiritual events and workshops to advocating for mental health awareness, the organization is dedicated to empowering individuals and communities to lead more fulfilling lives.

In addition to its spiritual and philanthropic initiatives, “Go Spiritual India” is actively engaged in media dissemination, leveraging its platforms to spread spiritual wisdom, raise awareness on pressing social issues, and promote holistic wellness practices. Furthermore, the organization champions sustainable living through its advocacy for organic and health-conscious lifestyles.

As “Go Spiritual India” continues to expand its reach and impact, it remains steadfast in its commitment to serving humanity and fostering a culture of spirituality, compassion, and social responsibility.

For More Info:  Approach Entertainment / Go Spiritual India

9820965004 / 9716962242   Visit us at www.approachentertainment.com & www.gospiritualindia.org  

Go Spiritual India Magazine : www.gospiritualindia.in

The stars were shining bright as awards were bestowed upon deserving talents. Pankhti Pandey nailed it in the “Green Champion” category, while Keerthika Govindasamy stole hearts as the “Best Storyteller.” Maithili Thakur’s enchanting voice earned her the title of “Cultural Ambassador of the Year,” and Gaurav Chaudhary rocked the “Best Creator in Tech” award. Kamiya Jani’s adventures made her the “Favourite Travel Creator.”

But that’s not all! Ranveer Allahbadia rocked the stage as the “Disruptor of the Year,” and Jaya Kishori made waves as the “Best Creative for Social Change.” Lakshya Dabas’s agricultural insights earned him the “Most Impactful Agri Creator” award. The international scene wasn’t left behind, with Kiri Paul, Drew Hicks, and Cassandra Mae Spittmann bagging the “Best International Creator Award.”

The list goes on! Abhi and Niyu were crowned the “New India Champion,” Jahnvi Singh dazzled as the “Heritage Fashion Icon,” and Shraddha and RJ Raunaq stole hearts as the “Best Creative Creators.” From the kitchen to the screen, Kabita’s Kitchen wowed as the “Best Creator in Food,” while Naman Deshmukh shone in education.

Ankit Baiyanpuria inspired with the “Best Health and Fitness Creator” award, Nischay conquered as the “Gaming Creator,” and Aridaman wowed as the “Best Micro Creator.” Piyush Purohit’s creativity earned him the “Best Nano Creator” title, and Aman Gupta, of “Shark Tank India” fame, bagged the “Best Celebrity Creator” award.

With such talent showcased, Modi urged creators to spark a “create on India movement,” celebrating the nation’s rich culture, heritage, and traditions. Bollywood’s got some serious competition with these stellar creators stealing the spotlight!

Download Approach Bollywood Android App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood

Addressing the gathering, the Prime Minister noted the venue of Bharat Mandapam chosen for the occasion and said that the National Creators have assembled on the same spot today where world leaders gave direction to the future at the G20 Summit. 

The Prime Minister underlined that it is the country’s responsibility to walk side by side with the change of times and the advent of a new era and said that the nation is fulfilling that responsibility today with the first-ever National Creator Awards. “National Creator Awards is giving identity to the new era before its onset”, the Prime Minister remarked, highlighting the prowess to analyze the future beforehand. He expressed confidence that the National Creator Awards will establish a strong influence in the times to come by energizing the new era and respecting the creativity of the youth and the sensitivity towards the aspects of daily life. In the future, the Prime Minister said, National Creator Awards will become a huge source of inspiration for content creators and create an identity for their work. The Prime Minister congratulated the winners of the awards and also acknowledged the active participation of the contestants in a very short time. “The association of more than 2 lakh creative minds for the event is creating an identity for the nation itself”, he emphasized. 

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Noting that the first-ever National Creator Awards is taking place on the auspicious occasion of Maha Shivratri, the Prime Minister said that Lord Shiva is hailed as the creator of language, art and creativity. “Our Shiv is Natraj, his dumroo produces Maheshwar Sutra, his Taandav lays the foundation for rhythm and creation”, the Prime Minister said, as he conveyed his best wishes to everyone on Maha Shivratri.

The Prime Minister also noted the occasion of International Women’s Day today and congratulated the women who bagged the awards. He expressed pride in the participation of women in the creative field of India. He conveyed his best wishes to all the women on the occasion and also informed about the decision to reduce gas cylinder prices by Rs 100 drawing huge applause from those present.

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Highlighting the impact of a multiplier effect of one scheme or policy on the development journey of the nation, the Prime Minister mentioned the data revolution in the last 10 years and the availability of low-cost data. He credited the Digital India campaign for the formation of a new world for content creators and lauded the efforts of the youth in this direction. “Youth with their positive actions have urged the government to look towards content creators”, the Prime Minister said congratulating them and crediting them for the inception of such awards.

The Prime Minister pointed out that no creator has ever engaged in a course for content creation as none existed and dwelled upon their journey from academics to content creation. “You are the writer, director, producer and editor of your own projects”, PM Modi emphasized noting the collective capability of such talent. “You forged an idea, innovated and gave it a life form on the screen. You have not only introduced the world to your capabilities but have also shown them the world”, the Prime Minister said, lauding the courage and determination of the content creators. He acknowledged the impact of the content all around India and said, “You are the MVPs of the internet.”

Download Approach Bollywood Android App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood

The Prime Minister stated that the collaboration of content and creativity grows engagement, collaboration of content and digital brings transformation, and collaboration of content with purpose shows impact. Shri Modi requested the content creators to bring inspiration through content and recalled raising the issue of disrespect towards women from the Red Fort. He urged them to forward the spirit of equality among parents while raising boys and girls. He laid down the approach for content creators to associate with society and take this attitude to every household. He urged content creators to showcase the capabilities of Nari Shakti of India and gave ideas of a mother conducting her daily tasks and women from rural and tribal areas engaging in economic activity. “Content creation can help in rectifying incorrect perceptions”, the Prime Minister said.

Underlining that the Swachh Bharat campaign is a never-ending endeavor, the Prime Minister mentioned a recent video of a tiger picking up a plastic bottle and urged the content creators to continue working in this direction. He suggested creating more awareness on serious issues of mental health and stress among children and also focusing on content creation in local languages. The Prime Minister also praised a short movie on the issue that he watched around 15 years ago. Prime Minister Modi also touched upon Pariksha Pe Charcha program where he gets the chance to connect with children to hear them out before exams. Shri Modi recommended creating content that highlights the negative effects of drugs on the youth and said, “We must say – Drugs are not cool”, he added.

The Prime Minister drew attention to the upcoming Lok Sabha elections and expressed confidence in meeting the content creators next year as well.  “This is not Modi’s guarantee, but the guarantee of 140 crore citizens of India”, PM Modi said. He urged them to create awareness among the youth and first-time voters in the country to instill the feeling that voting is not carried out to declare winners and losers in an election but to become a part of the decision-making process that crafts the future of such a massive country. He noted that even though many nations became prosperous in different ways, they eventually opted for democracy. “India has taken the resolve to become a developed nation by taking pride in hundred percent democracy”, the Prime Minister said. He laid down the expectations from the youth and their contribution to making India a model for the world and also emphasized the need to bring out the inherent strength of the disabled people of India with the power of social media.

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Throwing light on India’s growing influence in the world, the Prime Minister spoke about the power of the Tricolour that was witnessed during the evacuation of students from Ukraine. Even though the atmosphere and feeling of the world towards India has changed, the Prime Minister stressed giving more emphasis on transforming the country’s image. PM Modi recalled his interaction with a computer engineer working as an interpreter for the government of the invitee nation during one of his foreign visits who asked him about India being the land of snake charmers and witchcraft. The Prime Minister explained that even though India was extremely powerful in those days, its power has now been centered to a computer mouse that shapes the direction of the world. 

“You are the digital ambassadors of India all over the world. You are the brand ambassadors of Vocal for Local”, PM Modi remarked. He recalled his visit to Srinagar yesterday and mentioned his interaction with a beekeeping entrepreneur who created a global brand with the power of Digital India. 

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The Prime Minister exhorted, “Come, let us start a Create on India Movement. Let us share India’s stories, culture, heritage and traditions with the whole world. Let us Create on India and Create for the World.” He urged them to engage the global audience to create content that not only makes for maximum likes for the creator but also the country. Noting the curiosity of the world towards India, the Prime Minister urged content creators to develop work in UN languages such as German, French, Spanish etc to amplify their reach. Shri Modi recalled his latest interaction with Bill Gates about AI and informed about the Cabinet’s approval for the IndiaAI Mission. Crediting the youth of India and its talent, the Prime Minister touched upon the Semiconductor Mission and expressed confidence that India will lead the way similar to the adoption of 5G technology. He also stressed making use of languages prevailing in neighboring nations to enhance relationships. The Prime Minister informed the gathering about the use of AI to translate his ongoing speech in different languages in a short time and sourcing photographs from NaMo app. 

The Prime Minister underlined that the potential of content creators can take India’s branding to a new height at the national and international levels. He  highlighted the power of creativity and gave the example of visualizing excavated artefacts that have the potential to take the viewer back to the same era to experience it.  Concluding the address, the Prime Minister acknowledged India’s power of creativity to become a catalytic agent for its development. He congratulated everyone on the occasion and also hailed the efforts of the jury who went through more than 2 lakh applicants in a short time. 

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Union Minister for Electronics and Information Technology, Shri Ashwini Vaishnaw was present on the occasion among others. 

Background

The National Creator Award has witnessed exemplary public engagement. In the first round, more than 1.5 lakh nominations across 20 different categories were received. Subsequently, in the voting round, about 10 lakh votes were cast for digital creators in various award categories. Following this, 23 winners, including three international creators, were decided. This overwhelming public engagement is testimony that the award truly reflects the people’s choice.

The award is being provided across twenty categories including the Best Storyteller Award; The Disruptor of the Year; Celebrity Creator of the Year; Green Champion Award; Best Creator For Social Change; Most Impactful Agri Creator; Cultural Ambassador of The Year; International Creator award; Best Travel Creator Award; Swachhta Ambassador Award; The New India Champion Award; Tech Creator Award; Heritage Fashion Icon Award; Most Creative Creator (Male & Female); Best Creator in Food Category; Best Creator in Education Category; Best Creator in Gaming Category; Best Micro Creator; Best Nano Creator; Best Health and Fitness Creator.

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