यह कार्यक्रम 10 अप्रैल 2026 की  देर शाम  को गुरुग्राम के डीएलएफ साइबर पार्क स्थित डीएलएफ ऑडिटोरियम में आयोजित हुआ। इसमें मार्केटिंग लीडर्स, डिजिटल एक्सपर्ट्स, ब्रांड मैनेजर्स, कंटेंट क्रिएटर्स और उद्योग के कई महत्वपूर्ण लोग शामिल हुए। कार्यक्रम में विचार-विमर्श, नेटवर्किंग और उत्कृष्टता का सम्मान किया गया। डेन्ट्सु क्रिएटिव इसोबार को एजेंसी ऑफ़ द ईयर अवार्ड मिला.

इस साल डिजीफेस्ट ने अपने तीन बड़े अवॉर्ड्स के मील के पत्थर वाले संस्करण मनाए — ड्राइवर्स ऑफ डिजिटल अवॉर्ड्स (10वां संस्करण), सोशल स्टार्स अवॉर्ड्स (5वां संस्करण) और एडवर्ल्ड शो डाउन(4था संस्करण)। इस मौके पर डिजिटल मार्केटिंग, कंटेंट, मीडिया और ब्रांड इनोवेशन में बेहतरीन काम करने वालों को सम्मानित किया गया।

कार्यक्रम में दो महत्वपूर्ण सत्र आयोजित किए गए। सेंथिल कुमार हरिराम (एफटीए ग्लोबल के फाउंडर और मैनेजिंग डायरेक्टर) ने “मार्केटिंग इन 2030: अगले दशक को क्या परिभाषित करेगा?” विषय पर कीनोट एड्रेस दिया। इसके बाद “इनसाइड द माइंड ऑफ ए मॉडर्न CMO: ग्रोथ, ब्रांड और टेक का संतुलन” विषय पर फायरसाइड चैट हुई। इसमें निधि एस. मित्तल की मॉडरेशन में आशीष प्रुथी और श्वेता श्रीवास्तव ने अपने अनुभव और विचार साझा किए।

अवॉर्ड्स के नामांकनों का मूल्यांकन एक प्रतिष्ठित जूरी पैनल ने किया। जूरी में डाबर  , जूपिटर मनी, टाइम्स नेटवर्क, अर्न्स्ट एंड यंग, टीटीके प्रेस्टीज, अमेज़न, स्विगी, पेप्सिको और कई अन्य बड़ी कंपनियों के वरिष्ठ अधिकारी शामिल थे।

कार्यक्रम में डिजिटल एजेंसी ऑफ दईयर का अवॉर्ड घोषित किया गया। साथ ही कई अन्य कैटेगरी में  आदित्य बिरला , टी वी एस क्रेडिट , टाटा टेले , अडानी ग्रुप , मैक्स फैशन , जिओ , एच एस बी सी , टी टी के प्रेस्टीज  और कई अन्य कंपनियों को सम्मानित किया गया।

कार्यक्रम की सफलता में कई प्रमुख पार्टनर्स का महत्वपूर्ण योगदान रहा। इंडिया क्रिएटिव्स इंडस्ट्री काउंसिल और ग्लोबल ट्रेंड्स फोरम ने मीडिया पार्टनर के रूप में अपनी व्यापक पहुंच और विश्वसनीयता से कार्यक्रम को पूरे क्रिएटिव और मार्केटिंग समुदाय तक प्रभावी ढंग से पहुंचाया। अप्रोच एंटरटेनमेंट ने पीआर एवं कम्युनिकेशंस पार्टनर के रूप में अपनी विशेषज्ञता का इस्तेमाल करते हुए शानदार कहानी तैयार की और कार्यक्रम को मजबूत मीडिया कवरेज दिलाया। वहीं, गो स्पिरिचुअल स्पिरिचुअल पार्टनर के रूप में शामिल हुआ, जिसने कार्यक्रम में माइंडफुलनेस, संतुलन और समग्र विकास का एक अनोखा और सकारात्मक आयाम जोड़ा।

डिजीफेस्ट 2026 ने एक बार फिर डिजिटल और मार्केटिंग क्षेत्र में इनोवेशन, क्रिएटिविटी और लीडरशिप का जश्न मनाया।

इंकस्पेल मीडिया के बारे में इंकस्पेल मीडिया उच्च प्रभाव वाले उद्योग कार्यक्रम और कॉर्पोरेट मीटिंग्स का आयोजन करता है। कंपनी कीनोट सेशन्स, पैनल डिस्कशन, नेटवर्किंग और अवॉर्ड प्रोग्राम्स के जरिए कंपनियों को नई ट्रेंड्स, इनोवेशन और सस्टेनेबल ग्रोथ से जुड़ी जानकारी प्रदान करती है।

अधिक जानकारी के लिए संपर्क करें: Approach Entertainment & Approach Communications

मोबाइल: 9820965004 / 9716962242

ईमेल: info@approachentertainment.com

वेबसाइट: www.approachentertainment.com & www.approachcommunications.in

The post गुरुग्राम में डिजीफेस्ट 2026 का भव्य आयोजन first appeared on Approach Bollywood.

DigiFest 2026 marked milestone editions of its flagship properties — the 10th edition of the Drivers of Digital Awards (10th Edition), Social Stars Awards (5th Edition), and AdWorld Showdown (4th Edition).   The platform continued to celebrate excellence across digital marketing, content, media, and brand innovation, while fostering meaningful conversations on the future of the industry.

The event featured a thought-provoking keynote address by Senthil Kumar Hariram, Founder & Managing Director, FTA Global, on “Marketing in 2026: What Will Define the Next Decade.” This was followed by a compelling fireside chat on “Inside the Mind of a Modern CMO: Balancing Growth, Brand & Tech,” moderated by Nidhi S. Mittal, with Ashish Pruthi and Shweta Srivastava sharing valuable insights.

The award nominations across all three properties were rigorously evaluated by a distinguished jury panel comprising senior marketing and business leaders from leading organizations. The eminent jury panel featuring Abhishek Mehta (Dabur), Adityan Kayalakal (Jupiter Money), Amitabh Biswas (Times Network), Amiya Swarup (Ernst & Young LLP), Anil Gurnani (TTK Prestige), Anshuman Chakravarty (Somany Ceramics), Archana Roche (Truecaller), Devang Mehta (Anand Rathi Group), and Dr. Ankoor Dasguupta (Garage Collective).

The panel further included Gaurav Sharma (PepsiCo), Gaurav Soni (Perfetti Van Melle), Imran Qadri (Harley-Davidson), Jiteen Aggarwal (Hettich India), Madhavan Sekar (Amazon), Prateek Suri (Swiggy), Rubeena Singh (NP Digital), Ruchika Vyas (CNBC TV18), and Shalmali Desai (Tata Play), along with Shalu Zala (HSBC), Sharmila Sandeep (CG Power & Industrial Solutions), Shrishail Deshnur (Indira IVF Group), Shweta Srivastava (Usha International), and Sumeet Pahwa (Tata Tele Business Services), among others.

The awards honoured excellence across categories, with winners including Aditya Birla, Eyemira Opticals, Auromira Entertainment, TVS Credit, Tata Tele Business Services, IndiaFirst Life Insurance Company Ltd, Runtime Solutions, Mindshaft Media, Imagicaa, Infidigit, Mobiquity One, Comviva, Adani Group, Dentsu Creative Isobar, Max Fashion, Cloutflow, Lactocalamine, Helpee, BPCL, Goldmine Advertising, HSBC, Rocketship Films, Superbalist, PivotRoots, MMTC-PAMP, Indriya, TTK Prestige, Titan Corporate Gifting, Kotak Mutual Fund, Ethinos, Social Beat, Concept PR, Kajaria Ceramics, RepIndia, DViO Digital, Fateh Education, Cetaphil, Angel One, Jio, Oasis Fertility, Zuno, New Holland, Jagran Josh, Social Panga, Tally Solutions, Busy Infotech, Hashtag Orange, Ripple Links, 22Feet Tribal Worldwide, VML, Contract India, Abhishek Gupta, KSRTC, IndiaFirst, and TVS Credit, among others.

The event’s success was made possible with the support of:

India Creatives Industry Council as the Media Partner, and Global Trends Forum as the Media Partner, Approach Entertainment as PR & Communications Partner and Go Spiritual as the Spiritual Partner.

DigiFest 2026 once again reinforced its position as a premier platform celebrating innovation, creativity, and leadership in the evolving marketing landscape.

Inkspell Media creates high-impact industry events and corporate meetings, combining keynote sessions, panels, networking, and awards programs. Focused on “bringing the niche to the mainstream,” Inkspell equips organizations with insights on innovation, emerging trends, and best practices for sustainable growth.

For More Information: Approach Entertainment & Approach Communications

9820965004 / 9716962242    Email: info@approachentertainment.com

Visit us at www.approachentertainment.com & www.approachcommunications.in

The post DigiFest 2026 Concludes with Grand Success in Gurugram first appeared on Approach Bollywood.

Organized by Inkspell Media, DigiFest 2026 is one of the most anticipated platforms in India’s marketing and digital ecosystem. It will bring together marketing leaders, digital innovators, brand strategists, content creators, and industry changemakers for a powerful day of thought leadership, high-level networking, and recognition of excellence.

This year, DigiFest 2026 marks the milestone editions of its flagship awards — the Drivers of Digital Awards (10th Edition), Social Stars Awards (5th Edition), and AdWorld Showdown (4th Edition). These prestigious awards celebrate outstanding achievements and innovation across digital marketing, content creation, social media excellence, media strategies, and brand communication, while fostering meaningful conversations on the future of the industry.

As the Official Spiritual Partner, Go Spiritual will bring a unique dimension of mindfulness, inner balance, and holistic wellness to the event. The organization will contribute its expertise to infuse the summit with conscious leadership perspectives, emphasizing the importance of mental wellbeing, ethical practices, and mindful growth in today’s fast-paced digital world.

The event will also feature insightful thought leadership sessions, including the powerful keynote address “Marketing in 2030: What Will Define the Next Decade?” by Senthil Kumar Hariram, Founder and Managing Director of FTA Global, and a stimulating fireside chat titled “Inside the Mind of a Modern CMO: Balancing Growth, Brand & Tech” with prominent leaders Nidhi S. Mittal, Shweta Srivastava, and Ashish Pruthi.

Commenting on the partnership, Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment Group, said: “We are delighted to be the Spiritual Partner for DigiFest 2026. In an industry driven by speed, technology, and constant innovation, it is essential to balance professional excellence with inner wellbeing and conscious leadership. Go Spiritual is proud to support this prestigious platform by bringing mindfulness and holistic perspectives that complement the dynamic conversations on digital marketing and brand innovation.”

Sonu Tyagi is an acclaimed writer, director, producer, and visionary entrepreneur with qualifications in Psychology, Advertising Management, Journalism, and Filmmaking. With extensive experience across top advertising agencies and media houses, he seamlessly blends creative expertise with a deep commitment to spirituality, mental health, and social causes.

He has co-produced the critically acclaimed spiritual web series Two Great Masters and is currently involved in the upcoming global film Liberation and the satirical comedy Camp Decent. He was recently honored as one of the “Top Most Leaders in Mental Health” at the 7th World Mental Health Congress & Awards.

About Go Spiritual Go Spiritual is a leading Spiritual & Wellness organization working towards promoting spirituality, spiritual awareness, mental health, wellness, spiritual tourism, events, media, and social causes. Operating under the Approach Entertainment Group, Go Spiritual has recently launched its News Magazine & App and is preparing to introduce the Go Spiritual Web TV & OTT platform to deliver uplifting and conscious content.

About Approach Entertainment Group Approach Entertainment is an award-winning Celebrity Management, Film Productions & Entertainment Marketing Company. Approach Communications is a full-fledged award-winning PR, Digital & Integrated Communications Agency. The group also includes Approach Bollywood — a specialized Bollywood newswire and app.

For more information, please contact:

Approach Entertainment & Approach Communications

Phone: +91-9820965004 / +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachcommunications.in

The post Go Spiritual Named Official Spiritual Partner for DigiFest 2026 first appeared on Approach Bollywood.

मुंबई: गो स्पिरिचुअल, एक प्रमुख आध्यात्मिक और वेलनेस संगठन, ने वायरल “बच्चा है तू मेरा” ट्रेंड—जो मशहूर अभिनेता राकेश बेदी से जुड़ा हुआ है—को शांति, सकारात्मकता और आध्यात्मिक जागरूकता के एक मजबूत संदेश में बदल दिया है। राकेश बेदी, जो भारतीय सिनेमा, टीवी और थिएटर में अपने शानदार काम के लिए जाने जाते हैं, एक बार फिर चर्चा में हैं क्योंकि यह डायलॉग सोशल मीडिया, ब्रांड्स और विभिन्न कैंपेन में तेजी से वायरल हो रहा है।

दिलचस्प बात यह है कि राकेश बेदी आध्यात्मिक वेब सीरीज़ “टू ग्रेट मास्टर्स” में भी नजर आते हैं, जिसे अनुराग शर्मा ने डायरेक्ट किया है, जूनि फिल्म्स ने प्रोड्यूस किया है, और सोनू त्यागी व अप्रोच एंटरटेनमेंट ने को-प्रोड्यूस किया है, जबकि इसे गो स्पिरिचुअल का सपोर्ट मिला है—जिससे इस वायरल ट्रेंड और आध्यात्मिक संदेश के बीच एक मजबूत जुड़ाव और भी स्पष्ट होता है।

आज के समय में जब दुनिया भर में युद्ध, संघर्ष और अशांति बढ़ रही है, और समाज में अपराध, हिंसा और रिश्तों में टूटन के मामले लगातार सामने आ रहे हैं, ऐसे में यह पहल हमें आंतरिक शांति, करुणा और जागरूक जीवन की याद दिलाती है। हर दिन नकारात्मक खबरों, हिंसा और तनाव से भरे माहौल का लोगों के मानसिक स्वास्थ्य और भावनात्मक संतुलन पर गहरा असर पड़ रहा है।

इसी संदर्भ में, गो स्पिरिचुअल ने इस लोकप्रिय डायलॉग को एक नए और गहरे संदेश के साथ पेश किया है: “बच्चा है तू मेरा… ये खून-खराबा बंद कर और अब तू स्पिरिचुअल हो जा।”

इस रचनात्मक प्रयास के माध्यम से यह संदेश दिया गया है कि असली ताकत हिंसा, गुस्से या अहंकार में नहीं, बल्कि शांति, प्रेम और आत्म-जागरूकता में होती है—जो आज के समय में सबसे ज्यादा जरूरी है।

इस पहल के तहत बनाए गए पोस्टर्स और डिजिटल क्रिएटिव्स में हिंसा की जगह शांति, ध्यान (मेडिटेशन), माइंडफुलनेस, करुणा और अहिंसा के प्रतीकों को दिखाया गया है। यह पहल खासतौर पर युवाओं और डिजिटल ऑडियंस को जोड़ती है और उन्हें अपने जीवन में सकारात्मक और संतुलित सोच अपनाने के लिए प्रेरित करती है।

इस बारे में बात करते हुए सोनू त्यागी, फाउंडर – गो स्पिरिचुअल और अप्रोच एंटरटेनमेंट, ने कहा,
“आज की दुनिया सिर्फ बाहरी संघर्षों से ही नहीं, बल्कि अंदरूनी अशांति से भी जूझ रही है। जब हिंसा और नकारात्मकता हमारे रोज़मर्रा के कंटेंट का हिस्सा बन जाती है, तो यह संकेत है कि हमें रुककर अपने असली स्वरूप से जुड़ने की जरूरत है। अगर नकारात्मकता तेजी से फैल सकती है, तो सकारात्मकता और आध्यात्मिकता भी फैल सकती है। यह उसी दिशा में एक प्रयास है।”

गो स्पिरिचुअल एक नॉन-प्रॉफिट आध्यात्मिक और वेलनेस संगठन है, जो आध्यात्मिकता, मानसिक स्वास्थ्य, समग्र जीवनशैली, परोपकार और सामाजिक कार्यों को बढ़ावा देने के लिए काम करता है। संगठन योग, ध्यान, आयुर्वेद, ऑर्गेनिक लाइफस्टाइल, स्पिरिचुअल टूरिज्म और वेलनेस एजुकेशन जैसे कई क्षेत्रों में सक्रिय है।

हाल ही में संगठन ने गो स्पिरिचुअल न्यूज़ मैगज़ीन & ऐप लॉन्च किया है, जो एक डिजिटल प्लेटफॉर्म है जहां यूजर्स को आध्यात्मिक ज्ञान, मेडिटेशन गाइड, वेलनेस टिप्स, प्रेरणादायक कहानियां, मंदिर और तीर्थ यात्रा की जानकारी, त्योहारों की झलक, सीनियर सिटीजन वेलनेस और रिलेशनशिप गाइडेंस जैसी कई सकारात्मक और उपयोगी जानकारियां मिलती हैं। संगठन जल्द ही अपना वेब टीवी और ओटीटी प्लेटफॉर्म भी लॉन्च करने जा रहा है, जिसमें सिर्फ सकारात्मक और आध्यात्मिक कंटेंट होगा।

गो स्पिरिचुअल, अप्रोच एंटरटेनमेंट एंड कम्युनिकेशंस ग्रुप का आध्यात्मिक और सामाजिक हिस्सा है। यह ग्रुप सेलिब्रिटी मैनेजमेंट, फिल्म प्रोडक्शन, विज्ञापन, फिल्म मार्केटिंग और इवेंट्स जैसे क्षेत्रों में काम करता है। इसके साथ ही ग्रुप का पीआर विंग अप्रोच कम्युनिकेशंस और एंटरटेनमेंट न्यूज़ प्लेटफॉर्म अप्रोच बॉलीवुड भी सक्रिय हैं।

मुंबई, दिल्ली, गुरुग्राम, गोवा, देहरादून, चंडीगढ़, कोलकाता, हैदराबाद और जालंधर सहित कई शहरों में मजबूत उपस्थिति के साथ, यह ग्रुप विभिन्न इंडस्ट्रीज के लिए एक भरोसेमंद पार्टनर बन चुका है। ग्रुप को बिज इंडिया 2010 अवॉर्ड, सर्विस एक्सीलेंस अवॉर्ड और पीआर एजेंसी ऑफ द ईयर जैसे कई सम्मान मिल चुके हैं।

सोनू त्यागी, एक अवॉर्ड-विनिंग राइटर, डायरेक्टर और प्रोड्यूसर हैं, और गो स्पिरिचुअल व अप्रोच एंटरटेनमेंट ग्रुप के फाउंडर हैं। उन्होंने साइकोलॉजी, एडवरटाइजिंग मैनेजमेंट, जर्नलिज्म और फिल्ममेकिंग में पढ़ाई की है और कई विज्ञापन फिल्में, म्यूजिक वीडियो और फिल्म प्रोजेक्ट्स पर काम किया है। वे टू ग्रेट मास्टर्स के को-प्रोड्यूसर भी हैं और वर्तमान में लिबरेशन और कैंप डीसेंट जैसे प्रोजेक्ट्स पर काम कर रहे हैं।

इस पहल के माध्यम से, गो स्पिरिचुअल एक बार फिर यह संदेश देता है कि हमें नकारात्मकता से सकारात्मकता की ओर, तनाव से शांति की ओर, और संघर्ष से जागरूकता की ओर बढ़ना चाहिए। यह प्रयास दिखाता है कि सही दिशा में इस्तेमाल किया गया मीडिया और क्रिएटिविटी समाज में बड़ा बदलाव ला सकता है।

The post गो स्पिरिचुअल ने वायरल ‘बच्चा है तू मेरा’ ट्रेंड को शांति, सकारात्मकता और आध्यात्मिक जागरूकता के संदेश में बदला first appeared on Approach Bollywood.

Mumbai: Go Spiritual, a leading spiritual and wellness organization, has transformed the viral “Bachcha Hai Tu Mera” trend—popularly associated with veteran actor Rakesh Bedi—into a powerful message of peace, positivity, and spiritual awakening. Rakesh Bedi, known for his iconic contributions to Indian cinema, television, and theatre, is once again in the spotlight as the dialogue gains massive traction across social media, brands, and public awareness initiatives.

Interestingly, Rakesh Bedi also features in the spiritually rooted web series Two Great Masters, directed by Anurag Sharma, produced by Juni Films, co-produced by Sonu Tyagi and Approach Entertainment, and supported by Go Spiritual—further strengthening the natural synergy between the viral trend and the deeper spiritual message being conveyed.

In this context, Go Spiritual uses a widely recognized and trending cultural dialogue to inspire a shift from chaos to calm, from aggression to awareness, and from negativity to spiritual growth. The popular dialogue has been reinterpreted with a deeper, socially relevant message: “Bachcha hai tu mera… ye khoon kharaba band kar aur ab tu spiritual ho ja.”

Through this creative expression, Go Spiritual emphasizes that true strength lies not in violence, anger, or dominance, but in peace, compassion, and self-awareness—values that are essential in today’s turbulent times.

At a time when the world is witnessing increasing wars, global conflicts, and unrest, and society continues to grapple with rising crime, violence, and breakdowns in relationships, this initiative serves as a much-needed reminder of the importance of inner peace, compassion, and conscious living. From disturbing global developments to everyday news filled with aggression, betrayal, and emotional distress, the constant exposure to negativity is taking a serious toll on mental health, emotional stability, and social harmony.

The initiative is expressed through visually engaging digital creatives and posters that replace themes of conflict with symbols of peace, meditation, mindfulness, compassion, and non-violence. By blending familiarity and relatability with a profound spiritual message, it connects strongly with youth and digital audiences, encouraging them to reflect on their choices and adopt a more conscious and balanced approach to life.

Sharing his thoughts, Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, said,
“Today’s world is not only facing external conflicts but also deep internal unrest within individuals and relationships. When violence and negativity become normal in daily content consumption, it is a sign that we need to pause and reconnect with our true nature. If negativity can spread rapidly, so can positivity and spirituality. This is an effort to inspire that shift.”

Go Spiritual is a not-for-profit spiritual and wellness organization committed to promoting spirituality, mental health awareness, holistic living, philanthropy, and social causes. The organization actively works across diverse areas including yoga, meditation, Ayurveda, organic living, spiritual tourism, wellness education, and community well-being.

It has recently launched the Go Spiritual News Magazine & App, a comprehensive digital platform offering enriching and positive content spanning spiritual insights, mindfulness practices, wellness guidance, inspirational stories, temple and pilgrimage information, festival coverage, senior citizen wellness, relationship advice, and much more. The organization is also preparing to launch its Web TV and OTT platform, dedicated exclusively to spiritually uplifting and positive content, further strengthening its vision of creating a mindful digital ecosystem.

Go Spiritual is the spiritual and social initiative of the Approach Entertainment & Communications Group, a leading integrated media, entertainment, and communications organization with expertise in celebrity management, film production, advertising, corporate films, film marketing, and events. The group also operates Approach Communications, an award-winning PR and integrated communications agency, and Approach Bollywood, a prominent entertainment newswire.

With a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, the group has established itself as a trusted partner for corporates, celebrities, films, music labels, and institutions across industries including entertainment, healthcare, finance, education, and spirituality. The group has been honored with prestigious accolades such as the Biz India 2010 Award, the Service Excellence Award, and PR Agency of the Year at the Business Tycoon Awards.

Sonu Tyagi, an award-winning writer, director, and producer, is the visionary behind Go Spiritual and Approach Entertainment Group. With academic qualifications in Psychology, Advertising Management, Journalism, and Filmmaking, he brings a unique blend of creative expertise and spiritual insight to his work. He has directed and produced advertising films, music videos, and short films, and has worked as an executive and line producer on both Bollywood and international projects. Along with co-producing Two Great Masters, he is currently involved in major projects including Liberation and Camp Decent, continuing to bridge meaningful storytelling with entertainment and spirituality.

Through this initiative, Go Spiritual reinforces its commitment to addressing the emotional and mental challenges of modern society by promoting a shift from negativity to positivity, from stress to peace, and from conflict to consciousness. By turning a viral trend into a vehicle for awareness and transformation, the organization highlights the immense potential of media and creativity in shaping a more compassionate and spiritually awakened world.

For More Information:
Go Spiritual / Approach Entertainment
+91 9820965004 / +91 9716962242
info@gospiritualindia.org / info@approachentertainment.com
www.gospiritualindia.org | www.approachentertainment.com
Go Spiritual News Magazine & App: www.gospiritualindia.in

The post Go Spiritual Transforms Viral ‘Bachcha Hai Tu Mera’ Trend into a Message of Peace, Positivity & Spiritual Awakening first appeared on Approach Bollywood.

In a move that’s sparking inspiration, amusement, and admiration across media circles and social platforms, Srivastava has launched his venture named “Throwback Desi” on Mangal Marg in Bapu Nagar, Jaipur. Specializing in classic desi favorites like matar kachori, onion kachori, carrot halwa, phini, chai, and more, the outlet reflects his long-standing passion for food and a desire to connect with “ground-level” work after over four decades in journalism.

Srivastava, who has had an illustrious career—including roles at The Times of India, Indian Express (where he headed Rajasthan coverage), launching BBC’s Mumbai bureau, serving as BBC Hindi’s India editor from 2006, and stints at Sahara News, Firstpost, DD News, and Focus News—shared his reasons in a candid interview with journalist Arvind Chotia and others.

He emphasized that respect comes from the work itself, not the position. “Journalism has given me a lot, but now I want to do something different, fulfill personal aspirations, and stay connected to the earth,” he reportedly said. He highlighted life’s single chance: no regrets, fulfill all desires. Preparations for the shop, including remodeling, took about six months amid some challenges, but things are now settling in.

The news has gone viral, with fellow journalists and netizens praising the bold shift. Comments range from “a reminder that life isn’t just about designations” to light-hearted quips about trading newsrooms for frying pans. Many see it as a powerful message: no job is small when done with honesty and pride, and career paths don’t have to follow a straight line.

In an era where media landscapes are shifting rapidly, Srivastava’s pivot stands out as a refreshing example of personal fulfillment over convention. Jaipur foodies (and curious journalists) are already flocking to Throwback Desi—proving that a well-made kachori can sometimes outshine even the biggest scoop!

If you’re in the Pink City, drop by and taste the change for yourself. Who knows—maybe the next big story is simmering right there in the kadhai.

Download Approach Bollywood App Now. https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

The post From BBC Breaking News to Breaking Kachoris: Veteran Journalist Sanjeev Srivastava’s Delicious Second Innings in Jaipur! first appeared on Approach Bollywood.

Mumbai: As Valentine’s Day approaches with its familiar symbols of romance, Go Spiritual, a leading Spiritual & Wellness Organization dedicated to spirituality, mental health, holistic living, and India’s profound cultural heritage, today unveils its impactful “Go Spiritual Love” campaign. This powerful initiative redefines love as an eternal, unconditional, and divine essence that originates from within—while courageously confronting the rising tide of crimes, shattered families, divorces, and deep societal wounds caused by lust masquerading as love.

India is witnessing an alarming escalation of violent acts committed under the guise of “love”—from premeditated spousal murders driven by extramarital affairs and rejected affections to brutal killings of husbands and wives over infidelity or unfulfilled desires. Tragic cases such as the Raja Raghuvanshi honeymoon murder in Meghalaya, the Saurabh Rajput killing in Meerut, and numerous similar incidents across the nation expose a harsh reality: what is frequently romanticized as passion is often nothing more than transient lust, jealousy, possessiveness, and uncontrolled impulse. National Crime Records Bureau (NCRB) statistics indicate a significant rise in crimes tied to relationship disputes, betrayal, and “crimes of passion” over recent years, many culminating in irreversible loss of life.

The consequences ripple far beyond the couple involved. Extramarital affairs and impulsive romantic entanglements fracture families, trigger painful divorces, and inflict lasting emotional trauma on children—exposing them to instability, feelings of abandonment, confusion about healthy relationships, heightened risks of anxiety, depression, and long-term psychological scars. In a culture where family unity, intergenerational respect, and moral harmony are foundational to Indian identity, these breakdowns erode trust, dignity, and core values—replacing them with selfishness and impulsivity, and tarnishing the spiritual legacy that has long celebrated selfless devotion, fidelity, and compassion.

“Real love is divine, selfless, and enduring—it builds, protects, and heals,” said Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment. “What we increasingly witness is lust disguised as love, leading to betrayal, violence, broken homes, and ruined futures. Through ‘Go Spiritual Love,’ we invite society to awaken, distinguish genuine spiritual love from destructive desire, safeguard families and children, and restore the sanctity of relationships in harmony with India’s timeless wisdom.”

The “Go Spiritual Love” campaign is a comprehensive, multi-platform movement designed to guide individuals, couples, and families toward embracing higher, more authentic expressions of love. Highlights include:

The campaign will reach audiences through the Go Spiritual News Magazine App (available on Google Play Store: https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en), social media channels, upcoming Web TV and OTT platforms, and the organization’s website (www.gospiritualindia.in). It also advocates for broader societal shifts—encouraging honest conversations about compatibility before marriage, reducing stigma around necessary separations, and prioritizing mental and spiritual wellbeing support to prevent escalation into violence.

Sonu Tyagi, an award-winning writer, director, producer, and psychology graduate, added: “This Valentine’s Day, let us move beyond superficial romance and celebrate love that uplifts, protects, and endures. ‘Go Spiritual Love’ is an invitation to turn inward, heal the heart, honor commitments, and help build a society where families flourish and children grow surrounded by safety, love, and spiritual strength.”

Go Spiritual, the spiritual and wellness arm of Approach Entertainment Group, is dedicated to advancing spirituality, mental health, wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes. The organization operates the Go Spiritual News Magazine & App, a premier platform for India’s spiritual heritage and contemporary wellness insights.

Approach Entertainment Group excels in celebrity management, film production, advertising and corporate films, film marketing, and events. It includes Approach Communications (PR and integrated communications) and Approach Bollywood (entertainment newswire), and has earned accolades such as the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award.

Join the “Go Spiritual Love” campaign today. Download the app, participate in the challenge, and share your journey with #GoSpiritualLove.

For More Information: Go Spiritual / Approach Entertainment

Contact: +91 9820965004 / +91 9716962242 Email: info@gospiritualindia.org / info@approachentertainment.com

Websites: Approach Entertainment: www.approachentertainment.com

Go Spiritual Organization: www.gospiritualindia.org

Go Spiritual News Magazine & App: www.gospiritualindia.in

Download Approach Bollywood App Now. https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

The post Go Spiritual Launches “Go Spiritual Love” Campaign on Valentine’s Day to Promote Spiritual Love, Challenge Lust Disguised as Love first appeared on Approach Bollywood.

Mumbai:  Amid an overwhelming flood of crime reports, sensational headlines, and negative news cycles that relentlessly dominate digital and traditional media, Go Spiritual, a pioneering spiritual and wellness organization, has unveiled a transformative digital campaign aimed at restoring peace, positivity, and emotional balance. The campaign, boldly titled “Fed Up with Crime, Negative & Bad News All Day? Discover Positive, Uplifting, Wellness & Spiritual Content on Go Spiritual News Magazine App”, highlights the detrimental impact of constant exposure to distressing content and invites individuals to embrace enriching spiritual wisdom as an antidote to modern stress.

Research and real-world observations consistently show that prolonged consumption of negative and crime-focused news significantly affects mental health, fostering anxiety, fear, and emotional exhaustion. It unnecessarily creates undue stress in daily lives, strains relationships, and can even influence aggressive or withdrawn behavior patterns. In response, this campaign encourages a conscious shift toward uplifting media that nurtures the mind and soul, featuring a captivating no-voice-over promotional video with serene visuals, calming music, and evocative on-screen text that contrasts the chaos of negativity with the serenity of spiritual harmony.

The Go Spiritual News Magazine App, now available on the Google Play Store, delivers a seamless and intuitive mobile experience brimming with diverse, inspiring content designed to guide users toward inner peace and holistic growth.

It serves as a comprehensive digital sanctuary, offering step-by-step guides for yoga and meditation suitable for all levels, expert insights on wellness, mindfulness, and achieving holistic health in a fast-paced world, in-depth explorations of Ayurveda, organic living, and specialized wellness tips for senior citizens, detailed travel companions to sacred pilgrimage sites with rich histories of temples and vibrant coverage of festival celebrations, uplifting inspirational stories alongside exclusive interviews with spiritual leaders, thought-provoking feature articles, and curated book recommendations for personal evolution, delightful healthy and heritage-inspired culinary journeys rooted in India’s sacred traditions, as well as timely highlights of spiritual gatherings, festivals, and community initiatives that foster connection and purpose.

Go Spiritual is a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media, and organic living. It actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App, building on the success of its portal. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused exclusively on positive, uplifting, and spiritually enriching content.

As the spiritual and social arm of the acclaimed Approach Entertainment & Communications Group, Go Spiritual embodies a profound commitment to creating platforms that address the emotional and spiritual needs of society. The group, founded and led by the visionary Sonu Tyagi, maintains a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, making it the preferred partner for films, celebrities, music labels, and corporates in entertainment, healthcare, finance, education, and spiritual sectors.

Sonu Tyagi is an award-winning writer, director, and producer with professional qualifications in Advertising Management, Journalism, and Filmmaking. Before founding the group, he honed his expertise at leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey.

The Approach Entertainment & Communications Group has been honoured with prestigious recognitions, including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, expressed his passion behind the campaign: “In a world saturated with negativity that erodes mental peace and societal harmony, we have a collective responsibility to choose content that heals and elevates. This campaign is an urgent invitation to break free from stress-inducing news cycles and rediscover joy through India’s timeless spiritual heritage. With the Go Spiritual News Magazine App, we place profound wisdom, positivity, and balance directly in your hands – empowering you to explore, connect, and evolve.”

Join the movement toward positivity and inner peace today. Download the Go Spiritual News Magazine App on the Google Play Store at: https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en.

For More Information: Approach Entertainment / Go Spiritual

Contact: +91 9820965004 / +91 9716962242

Email: info@approachentertainment.com

Visit: www.approachentertainment.com & www.gospiritualindia.org

Go Spiritual News Magazine & App: www.gospiritualindia.in

The post Go Spiritual Launches Digital Campaign Against Negative & Crime News Overload first appeared on Approach Bollywood.

The initiative, titled “Vote for Progress and National Interest,” urges citizens to look beyond caste, religion, and regional divides, and to prioritize the collective good, development, and national interest.

The “Vote for Progress and National Interest” campaign is supported by Go Spiritual, a spiritual and social organization dedicated to promoting spiritual awareness, social causes, mental health and wellness, spiritual tourism, media and spiritual events, Ayurveda and organic living, along with fostering harmony and responsible citizenship.

The campaign comes as part of Approach Communications’ continued commitment to fostering civic awareness and responsible citizenship, in collaboration with its upcoming political and current affairs platform, Approach Politics, which will be launched soon. With Bihar’s election climate heating up, this campaign aims to encourage voters to evaluate parties and candidates based on their policies, governance track record, and vision for the state’s future.

Sonu Tyagi, Founder-Director of Approach Communications and Approach Entertainment, emphasized the importance of this initiative:

“Elections are not just about choosing representatives; they are about choosing the future of our state and our people. With this campaign, we want to remind voters in Bihar that progress and unity must outweigh narrow considerations. The goal is to strengthen democracy by inspiring voters to think critically, stay informed, and vote responsibly.”

The “Vote for Progress and National Interest” campaign is being rolled out across multiple platforms — including social media, digital news, print media, and on-ground activations — leveraging Approach Communications’ extensive experience in public relations, digital, integrated communications, and social awareness campaigns. Engaging visuals, infographics, and video explainers will form a key part of the outreach strategy, ensuring maximum voter engagement and participation in the democratic process.

Approach Politics, a comprehensive political and current affairs newswire, portal, and app (to be launched soon), will play a central role in disseminating accurate election-related information, providing real-time updates, analysis, expert commentary, and voter education content. The platform’s mission is to foster political awareness and bridge the gap between political discourse and public understanding, creating a well-informed electorate that values transparency, truth, and good governance.

Adding a spiritual and emotional dimension to the campaign, Go Spiritual — the charitable and spiritual wing of Approach Entertainment Group — will support the initiative by promoting mental well-being, harmony, and inclusive participation during the elections. The organization’s message emphasizes that a peaceful and united mindset among citizens is essential for a strong democracy.

“A united and informed electorate is the true strength of a democracy,” added Tyagi. “Through this campaign, we are encouraging every voter in Bihar to rise above divisions and cast their vote for progress, peace, and the national interest.”

The campaign’s rollout in Bihar will include digital voter awareness drives, interactive social media discussions, and partnerships with local influencers, journalists, and civil society organizations to amplify the message across urban and rural areas alike.

Approach Communications, an award-winning PR, Digital and integrated communications agency, has a strong legacy of executing impactful campaigns across corporate, entertainment, healthcare, education, and social sectors. It is part of the renowned Approach Entertainment Group, which specializes in celebrity management, film production, advertising & corporate films productions, entertainment marketing, branded content, and corporate communication.

Approach Politics, a newly created political and current affairs newswire and content dissemination platform, will soon be launched to provide verified, unbiased, and insightful coverage of political events, policies, and governance. By combining traditional journalism with digital innovation, it aims to empower citizens with credible information and foster meaningful engagement with India’s political landscape.

Under the visionary leadership of Sonu Tyagi, an acclaimed writer, director, producer, and communications expert, Approach Entertainment Group continues to lead initiatives that combine media innovation with social responsibility. Alongside Approach Communications and Approach Politics, the group is also preparing to launch Approach Rural, focusing on rural marketing and communication strategies, and expanding the reach of development-oriented messaging.

Beyond business ventures, Approach Entertainment drives several spiritual and philanthropic projects through Go Spiritual, which promotes mental health, wellness, spirituality, and organic living. The organization has recently launched Go Spiritual News Magazine App and is planning to unveil a Web TV and OTT platform dedicated to spreading awareness about spiritual well-being and positive social change.

As Bihar prepares for the polls, the “Vote for Progress and National Interest” campaign stands as a reminder that democracy thrives when citizens make informed, responsible, and forward-looking choices — choices that reflect a commitment to both state and nation.

For More Information:
Websites: www.approachentertainment.com | www.approachcommunications.in
Email: info@approachentertainment.com

Download Approach Bollywood App Now. https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

The post Approach Communications & Approach Politics Inspire Bihar Voters to Choose Progress and National Interest first appeared on Approach Bollywood.

These tragedies, Sonu Tyagi warned, are not random but symptoms of a deeper epidemic of untreated trauma, rage, and isolation that will intensify in the coming decades without immediate, bold intervention.

“The Mumbai hostage horror—where Rohit Arya, driven to desperation by financial woes and mental instability, terrorized 17 auditioning teens with threats of arson and self-harm before his fatal confrontation with police—exposes how personal despair can endanger entire communities,” Sonu Tyagi stated. “The Bengaluru child murder—where a man repeatedly slammed a second-grader’s head on the floor and smothered her because she interrupted his intimacy—reveals a terrifying void of empathy. The couple who chased and rammed a gig worker to death over a minor scrape, then returned masked to collect evidence, shows how fleeting frustration can explode into lethal violence.

And the Raja Raghuvanshi case, where a bride allegedly hired killers days after her wedding, lays bare the lethal cost of suppressed truths in relationships. These are not isolated horrors; they are red flags of a society unraveling under mental strain. If we don’t act now, the future will drown in such despair.”

Sonu Tyagi underscored that mental health disorders already afflict over 280 million people globally, with India reporting one in seven citizens affected—yet fewer than one psychiatrist per 100,000 population. In 2025 alone, urban youth suicides have surged 15%, workplace mental health claims have doubled, and high-profile acts of violence linked to emotional breakdown dominate headlines. “Social media algorithms amplify inadequacy, gig economies fuel burnout, and AI-driven job displacement breeds existential dread,” he said. “Add climate anxiety, geopolitical unrest, and digital dissociation, and we’re staring at a 30% rise in mental disorders by 2030. In India, untreated mental illness could cost $1.5 trillion annually in lost productivity by 2040.”

Yet Sonu Tyagi’s message is one of hope through holistic action. “Spirituality offers the anchor science alone cannot,” he asserted. “Through mindfulness, self-inquiry, and community, we can rebuild resilience.” Sonu Tyagi called for integrating mental health into universal healthcare and funding neuro-spiritual research, mandating mental sabbaths in workplaces while measuring wellness ROI, teaching emotional intelligence alongside academics in education, and designing AI companions to uplift rather than isolate.

To combat this crisis head-on, Go Spiritual is amplifying its initiatives on mental health, suicide prevention, and humanity. The organization’s Go Mindful campaign, set to launch in 2026, will deliver free workshops across India, focusing on stress management, emotional resilience, and crisis intervention for youth and families. Additionally, Go Spiritual, Go Human Circles program fosters community dialogues on empathy and forgiveness to promote humanity, partnering with schools and corporates to host monthly sessions that address relational conflicts and encourage non-violent conflict resolution. These efforts, integrated into the Go Spiritual News Magazine & App with AI-powered mood trackers, survivor stories, and expert columns, aim to destigmatize mental health and empower individuals to choose healing over harm.

Sonu Tyagi, the visionary Founder of Go Spiritual and Approach Entertainment, is committed to fostering meaningful lives through the fusion of spirituality and creative expression. An accomplished writer, director, and producer, Sonu Tyagi has made significant contributions to advertising films, music videos, web series, feature films, and branded entertainment. Through Approach Entertainment, he spearheads a multifaceted organization excelling in celebrity management, film production, advertising, corporate films, film marketing, and event management. Additionally, Sonu Tyagi leads Approach Communications, a premier PR and integrated communications agency, and Approach Bollywood, a dedicated platform for Bollywood and entertainment news.

Driven by a deep passion for spirituality, Sonu Tyagi established Go Spiritual, a social enterprise promoting spiritual awareness, philanthropy, mental health, wellness, spiritual tourism, organic living, and social causes. The launch of Go Spiritual News Magazine & App further amplifies this mission, offering a platform for meaningful content and engagement. With expertise in psychology, advertising management, journalism, and filmmaking, Sonu Tyagi blends creativity and leadership, collaborating with top Indian advertising agencies, media houses, and film production companies to inspire transformative change.

For More Information: Go Spiritual / Approach Entertainment Contact: 9820965004 / 9716962242 | info@approachentertainment.com

Visit: www.gospiritualindia.org & www.approachentertainment.com 

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