The adventure drama Uunchai was released in theatres on 11 November last year. It was loved by audiences of all age groups. The OTT giant Zee5 announced on social media about the premiere, “Brace yourselves for the most adventurous start of the year with the most loved family entertainer. Watch #Uunchai and re-discover the bond of friendship like never before! Premieres 6th Jan. #UunchaiOnZEE5”.

The film also features Neena Gupta, Parineeti Chopra, Sarika Thakur, and Danny Denzongpa in key roles. On its theatrical release, Uunchai opened to positive reviews for its cast performances, direction, screenplay, and cinematography. However, many critics weren’t comfortable with the movie’s length. For a change, the production company Rajshri Productions adopted a unique strategy of releasing Uunchai only in selected and limited theatres (483 screens) all over the country. It even competed with two big-budget movies like Black Panther: Wakanda Forever and Yashoda. However, positive word-of-mouth publicity and effective performances by the cast helped the movie get packed theatres during the weekends over a span of two months.

Director Sooraj Barjatya is known for coming up with unique films that always touch people’s hearts and gain spiritual values. His earlier blockbuster films included Prem Ratan Dhan Payo, Maine Pyar Kiya, Hum Aapke Hain Koun, Vivah, and Hum Saath Saath Hain. Considering his films are loved by audiences of all age groups as it is made with neat and clean family themes and stories, his movies get a lot of viewership on television as well. As we live in the OTT boom times, Uunchai will surely grab the audience’s eyeballs and help the makers record more viewership numbers on the Zee5 platform.

With the theme “Friendship was their only motivation”, Uunchai talks about three aged friends – Amit, Om, and Javed who take a trek to the Everest Base Camp so that they could achieve the last wish of their fourth friend Bhupen. The three friends explore their personal, emotional, and spiritual selves in their trek journey and also reveal the real meaning of freedom. Made with a budget of 40 crores, the film collected 47.92 crores at the box office so far.

The emotional film will definitely tug at your heartstrings because, at the age of 60s or 70s when people nowadays feel partially disabled and want to use equipment to walk and sit, these three best friends motivate everyone to overcome their physical limitations and aim high in life. It has really memorable performances and touches on subjects like intergenerational discord and changes with the boom in social media. So, don’t miss out! Watch #Uunchai with your family and friends and begin your New Year 2023 on an inspiring note!

The post Amitabh Bacchan Starrer Uunchai premieres 6th Jan on OTT platform ZEE5 first appeared on Approach Bollywood.

Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.

Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its bollywood theme playing around the most successful film in Bollywood history Deewar starring Amitabh Bacchan & Shashi Kapoor.  In its first version which has been already launched, Amitabh Bacchan is asking  ‘ Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai , even then i don’t drink & drive ’. 

In the second ad which will be launched on 31st eve, We have the famous bollywood dialogue ‘ kanoon ke haath bahut lambe hote hain ‘ explaining its not good to drink & drive with law will catch you in any way  . 

In the don’t drink & drive campaign, Approach Bollywood is giving a social message for New Year Evening 2023.. In another digital ad which will be launched now, Veeru asks Basanti “ Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood  gives a message of Don’t Drink,  Drive & don’t create a scene . The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.

Speaking on the new digital campaign, Sonu Tyagi, Founder, Approach Entertainment reveals, ” Drunk Driving is very rampant on New Year Eve. We want to save lives & innocent people who sleep on the road as they are most vulnerable on 31st night. So we also added the social message in a Bollywood way.  ”

Approach Bollywood is a newswire service that creates & disseminates multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media.  Approach Bollywood is also launching its own app for smartphone users to quickly get updated on the happenings from the world of the entertainment business with just a click.

Approach Bollywood delves into the business side of Films, TV, OTT, and the Music & entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It is a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today’s time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices. 

Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its own shows on TV, OTT & Digital channels. 

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business & trade side of the films and the entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren’t too aware of. The behind-the-scenes reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood’s coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials. 

 Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. He has worked with top advertising agencies and media houses in India.  The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023.

The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Recently, Approach Entertainment Group also bagged Service Excellence Award from Worldwide Marketing Organization.

For More Info : Approach Entertainment

Mail us at info@approachentertainment.com & approachbollywood@gmail.com 

Call at 9820965004 / 9716962242 

Please Visit us at www.approachentertainment.com  & www.approachbollywood.in  

The post Approach Bollywood Launches Quirky Digital Campaign Don’t Drink & Drive on New Year’s Eve first appeared on Approach Bollywood.

India is ranked 4th in the world for generating the highest revenue from the cosmetics industry. Changing lifestyles and increasing awareness are the reasons for the beauty and personal care market to witness huge demand in recent times. Makeup has taken the spotlight everywhere from marriages to formal and informal functions and events happening in the entertainment and business sectors.

There are several talented and promising makeup artists who have started with nothing but have reached new heights in their careers with their creativity and passion. Traditional beauty parlors which were set up in some corners of the city are now getting converted into make-up studios all over the world. So, what are the qualities that help makeup artists get recognition from across all sectors? It is because of their humility, passion for their career, and the hard work that they put behind each personality so that their best outer self gets reflected on-screen. Today we will talk about Celebrity Makeup artist Anu Jagtap who is a self-made woman and is appreciated for her unique makeup techniques in the entertainment industry.

Let us read how Anu hailing from a small village made it big in Mumbai to set up her career as a leading Makeup Artist. Anu Jagtap started her career in 2016 and it has been seven years since she is rocking in the industry. She has won several awards like Sedasco International Award, Human Rights Award, and has even been nominated by Zee for her makeup work in the Marathi film Picasso.

Having worked now with top stars like Kareena Kapoor Khan, Akshay Kumar, Suniel Shetty, and Keerthy Suresh, among others, Anu has come a long way. She has been grabbing projects to work with top models in web series, movies, and songs with famous production houses like Dharma, and Yash Raj. But let us tell you that her journey was not that easy-breezy. Anu had to face a lot of criticism that made her develop self-doubts when she decided to make her profession as a makeup artist. Despite all several challenges, she has worked really hard to become a trusted celebrity makeup artist in Mumbai.

Anu has been attracted to dressing up others and helping them look beautiful since her childhood. Without others knowing about the same, she did a government-supported beauty parlor course after class 10. Since she hailed from a village, she had to travel to other places to pursue her academics. Her father played a major role in motivating her to study and complete her studies till her M.Com. She is the only girl to have achieved this level of academics and also started a small beauty parlor in her village in those days. It was her family’s consistent support that she decided to convert her passion for makeup into a profession and came to Mumbai for work. While doing a job and assisting other makeup artists, she completed a professional makeup course that unlocked her success to start her journey as an independent celebrity makeup artist.

When we spoke to her, she shared how she considers Bollywood actresses Rekha and Aishwarya Rai Bachchan’s life stories to be an inspiration for her to give her best no matter what. Anu is smitten by Rekha’s gorgeous looks despite her increasing age. Anu keeps reading about the stories and watching movies and songs of these actresses on how they have maintained themselves to look so beautiful. She considers working with Rekha and Aishwarya Rai Bachchan one day will help her fulfill her ambition to become the world’s best makeup artist. Anu shares her wise advice to budding makeup artists that they should think positively and never do anything that will harm others. Success is in being humble, treating everyone equally, praying for everyone’s well-being, and interacting with others without any comparisons and judgments. These values will help you to rise in your career without being stopped by others.

The post Celebrity Makeup Artist Anu Jagtap’s Inspiring Journey in Bollywood  first appeared on Approach Bollywood.

With the release of Tanhai music video on UFI Music digital platforms, successful singer- producer Mujeeb Ul Hassan has astonished the listeners with his soulful music & voice . Mujeeb Ul Hassan has also co-produced bollywood movies  Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and  produced Camp Decent which has been completed now. Camp Decent will be released soon. 

On 16 December 2022, the trailer of Tanhai music video was launched on social media platforms like Facebook, Twitter, YouTube, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. The trailer of the song was well appreciated by the music lovers & celebrities aike. Senior actors in Bollywood like Brijendra Kala appealed to all music lovers to watch & listen to the song Tanhai praising the singer Mujeeb Ul Hassan , lyrics, music and its music video.  Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

Talking about the song Tanhai ” Tanhai song is very close to my heart as I was always very confident about its soulful lyrics & music. We have recently launched this music label UFI Music & we are also working on our upcoming film which is in the post production now and will be released soon. I thank the audience for appreciating the trailer of the song and now they can listen to the full song ” said the singer Mujeeb Ul Hassan. 

Well-known companies UFi Productions and Approach Entertainment have jointly released the  Tanhai song on the occasion of Christmas & New Year. The Tanhai Music Video & Song is available on all digital platforms now. 

“Tanhai is for those couples who feel lonely when they part ways unintentionally. Listening to this song will reduce the emotional pain of couples dealing with break-ups and separation. With Mujeeb’s voice and Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta’s performances in Tanhai music video, you will feel the deep sadness that can also deepen your love for your partner. With the soothing musical score and intense emotional lyrics, you will feel like slow-dancing with your partner,” said Sonu Tyagi, Director of Approach Entertainment.

Dalljiet, Arjun, and Ashish all look stunning and intense in 2022’s most promising music video Tanhai. Their graceful looks and mature performances have made the music video look more natural and authentic. It seems like a visual treat for viewers who want to dance under the Christmas tree and feel the warmth of their love towards their partners. Overall, the melodious music video is a game-changer at a time when rap and hip-hop songs get picked up in trends immediately. However, Tanhai doesn’t seem to die or fade out for a long, long time because it is about healing the pain in romantic relationships. It will be liked by all kinds of audiences, youth & old alike. 

On 16 December 2022, the trailer song of Tanhai music video on social media platforms like Facebook, Twitter, and YouTube was released, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

UFI Productions is the fastest-growing production company that produces feature films, music videos, corporate films among others. UFI Productions has already supported 5 Bollywood films and is currently working on producing a satire film with an ensemble cast of comedy actors of Bollywood. UFI Productions has recently launched its music label UFI Music & company will regularly release new music videos working with bollywood & new artists in all languages  . 

Started in 2004, Approach Entertainment is an award winning Celebrity Management & Films Productions company led by an award-winning filmmaker and writer Sonu Tyagi. Approach Entertainment is working on expertise based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment has been awarded with The Biz India 2010 Award by World Confederation of Business, Service Excellence Award by Worldwide Marketing Organization & Communications company of the Year Award. Approach Entertainment Group has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata & Jalandhar.

For More Info:

Sonu Tyagi at Approach Entertainment

9820965004 / 9716962242   Visit us at www.approachentertainment.com

Email us at :  info@approachentertainment.com

The post UFI Productions & Approach Entertainment Launch Singer Mujeeb Ul Hasan’s Much Awaited Music Video Tanhai first appeared on Approach Bollywood.

Directed by Rohan Sharma, the Tanhai song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and the song has been jointly produced & presented by Asif Husain and Sonu Tyagi under their respective companies UFi Productions and Approach Entertainment. 

Tanhai is not the first time that Mujeeb Ul Hassan has entertained the audience with his soulful voice. . He has varied experience in direction, production, and singing. His successful music video Harjaiyaan released in 2020 under his own banner UFi Productions along with Zee Music label left the audiences in awe, thus gaining more than 45 lakhs viewers. Apart from songs, Mujeeb Ul Hassan is known for his direction and production work in Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and Camp Decent which is in final stage of post production. Camp Decent will be released soon. 

Talking about releasing Tanhai under his own banner UFi Productions and joining hands with Approach Entertainment, Mujeeb Ul Hassan said, “We wanted to collaborate with a company that understands our production values and Approach Entertainment fitted the role as a presenting partner well. In the future, we also plan to work with each other to release music videos and films. After the release of the Tanhai music video on 25 December, we have six more songs lined up that will be released one after the other in the coming year.”

Speaking about the sad romantic song, Sonu Tyagi,  Approach Entertainment said, “In today’s times, when rap songs and party numbers get trending in no time, we have tried to be the change makers by supporting young and multi-talented singers who put sincere efforts in singing melodies and soulful songs. Through the Tanhai music video, we have tried to bring out the healing music that acts out as a therapy for dealing with different moods and experiences in life. Mujeeb Ul Hassan’s freshness in his voice expresses human emotions in depth and director Rohan Sharma’s cinematic touch supports making Tanhai the most memorable music video of the year 2022.”

UFI Productions is the fastest-growing production company that produces documentary films, feature films, and music videos, among others.  UFI Productions has already produced 5 films in bollywood and now working on releasing a hindi film on comedy genre having an ensemble cast of top comedy actors in bollywood. 

Approach Entertainment is an award-winning celebrity management, film production, advertising & corporate films productions, films marketing, events and entertainment marketing company based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Information:

Sonu Tyagi at Approach Entertainment     Visit us at www.approachentertainment.com

9820965004 / 9716962242                              Email : info@approachentertainment.com

The post UFi Productions & Approach Entertainment to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai  first appeared on Approach Bollywood.

The currently-untitled movie features Vicky Kaushal in the lead, is directed by Anand Tiwari and produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, Amritpal Singh Bindra and Anand Tiwari.

The film also features Triptii Dimri and Ammy Virk in pivotal roles and is scheduled for a theatrical release on July 28, 2023. Following the theatrical release, the film will be available for streaming for Prime members in India and in more than 240 countries and territories.

The Vicky Kaushal-starrer is the second theatrical co-production that Prime Video is associated with Dharma Productions.

“As the first choice of entertainment, our aim is to super-serve our delightfully diverse customers in India with local stories that they can enjoy on any screen of their choice. We are committed to the growth of the Indian film industry and our recent foray into co-productions is a perfect example of this,” said Gaurav Gandhi, Vice-President, Prime Video, India.

“Our association with Dharma for theatrical co-productions is a perfect extension of our existing deep association that includes licensed movies, direct-to-service premieres and Indian Originals across both series and films. After announcing Yodha as our first co-production, we are now thrilled to announce Anand Tiwari’s film as the next co-production with them. I am confident that Prime Video and Dharma Productions will together continue to deliver world-class cinematic experiences to viewers within India, as well as across the globe.” he added.

Karan Johar, Dharma Productions, said, “Anand Tiwari’s upcoming film is special on several counts. It is helmed by a master storyteller, features Vicky Kaushal – a National Film Award-winning actor, and is also a natural progression of our association with Prime Video. Together with Prime Video, we have delivered some of the most memorable stories to audiences around the world. From direct-to-service premieres of Shershaah and Gehraiyaan, to giving a global reach to our theatrical ventures when they are released on streaming, the worldwide success of our films is a testament to the strength of our association with Prime Video. We are thrilled to be collaborating with them across the spectrum of storytelling – licensing, original series, original movies and now theatrical co-productions.”

The OTT platform said, “The announcement fortifies the successful half-a-decade-long association between Prime Video and Dharma Productions. Prime Video’s expansive content library features multiple licensed Dharma classics that have acquired a massive fan following over the years, with several new films scheduled to release on the service post their theatrical release.”

In the last two years, Prime Video launched Shershaah and Gehraiyaan, directly on the service, serving it to audiences in 240+ countries and territories.

Earlier in the year, Prime Video also announced a slate of original series and movies with Dharmatic Entertainment.

“Dharma Productions has a history of successful storytelling and we are proud to have played an important role in taking their best stories to the world,” said Manish Menghani, director – content licensing, Prime Video, India.

He further said, “This step of foraying further into theatrical co-productions will serve to strengthen our partnership and collective commitment to bringing the best content to our customers, across the world. We are excited to work with the best creative voices in the country to co-create stories that leave an everlasting impression on the viewers. Anand’s untitled next features stellar talent in front of and behind the camera. We are truly excited to embark on this new journey and see where it takes us.”

Apoorva Mehta, CEO, Dharma Productions, said, “Anand Tiwari’s upcoming film is an eclectic mix of drama, emotions and a dash of comedy which will leave the audiences gleaming. With a stellar cast like Vicky Kaushal, Triptii Dimri and Ammy Virk, the film is the perfect summer entertainer and we can’t wait for the audiences to watch it in theatres. We are delighted to collaborate with Prime Video on two theatrical films. In Prime Video, we have found a partner that not only shares our vision of offering engaging cinematic experiences but also provides global distribution to the best stories from the Indian entertainment ecosystem. Through these collaborations, we will further nurture our successful deep association with Prime Video.”

Leo Media Collective is also a co-producer of the upcoming Vicky Kaushal film. Co-founded by Amritpal Singh Bindra and Anand Tiwari, Leo Media Collective has become synonymous with premium quality, coming-of-age content in the entertainment space. Though he began his career working in Hollywood, Amritpal’s love for Indian content brought him back to India to create Indian content for global audiences. With vast experience in the world of films, advertising and theatre, Anand Tiwari too, has created a niche for himself in the entertainment industry.

Talking about the upcoming film, Anand Tiwari and Amritpal Singh Bindra, founders of Leo Media Collective, said, “We are excited to make our theatrical debut working alongside two of the biggest champions of storytelling in India – Prime Video and Dharma. The film is a wholesome entertainer. We are certain that the audiences will love watching a story that hasn’t been told before. We are also excited to partner with Prime Video once again. Together, we have delivered two of the most differentiated stories in recent times – Maja Ma and Bandish Bandits. At the same time, we are looking forward to working with the team at Dharma Productions. The coming together of three entities that have shared values on storytelling and content makes this film even more special.”

The post Prime Video collaborates with Dharma Productions for movie starring Vicky Kaushal first appeared on Approach Bollywood.

The series will start streaming on December, 16, 2022.

The reality quiz show will feature three teams of two students from different schools/ olleges in each episode, determining one winner at the end of it. In a total of 13 episodes, nine episodes will be qualifying rounds (hosting 27 teams over the span of the series) with three episodes for the semifinals and one grand finale that will crown the ultimate winner who takes home the trophy and a cash prize of Rs 10 lakh.

The trailer:

The trailer of Bada Business and MX Studios Presents Business Baazi acquaints the audience with the degree of intellectuality as it tests the contestant’s knowledge of Indian and International business affairs. It further familiarizes the viewers with ace presenter – Aparshakti Khurana and brings about comic relief in the form of Sanket Bhosale, which unlike other quiz shows adds a fun twist to the episode. But above all, Business Baazi insinuates the importance of nurturing the potential that today’s youth carry with them.

Suresh Menon – Content and Creative Head at MX Studios, said, “MX Studios has been effectively delivering brand messaging through engaging, innovative, and relevant solutions. Quiz shows have always been popular with viewers across the globe and at MX Studios, we believe our audiences are ready to consume content of diverse genres. Our content partnership with Bada Business, is a step in this direction and the first show is ‘Business Baazi’, a unique quiz show which will test the business acumen and knowledge of our young students while educating them with business insights. The show is for all aspiring/ budding entrepreneurs and we hope it strikes a chord as we continue to cater to our audiences with quality offerings and further bolster relationships with them.”

Business coach Vivek Bindra will appear as a start-up guru on the show.

Bindra, CEO and Founder, Bada Business, said, “Business Baazi was conceptualized with an aim to ensure that learning about business becomes fun and engaging. We are thrilled about our collaboration with MX Studios as MX Player is the perfect platform for this initiative to reach out to India’s diverse audience with our fresh, relevant and universally appealing content.”

MX Studios has entered a 3-show deal with Bada Business.

Hosting this quiz show, Khurana said, “To be honest, I have hosted many shows, but Business Baazi was hands down the most challenging and phenomenal experience of them all. These young minds hold a depth of knowledge and I believe it is so very important to recognize and nurture this talent, the future of India.”

Bhosale further said, “I loved the idea of adding a comedy segment to this fascinating quiz show, it really brings a smile on the faces of these bright students and more so, it really adds a hatke twist to the format of the show. The craze for studying and making something of their life is so much sharper in this generation and I am glad I could be a part of Bada Business and MX Player’s vision of encouraging and recognizing the efforts of these young students. Me being a doctor loved to give the best medicine (Laughter) on the show.”

The post MX Player partners with Bada Business to launch business quiz show ‘Business Baazi’ first appeared on Approach Bollywood.

‘Johri’ is a saga of an ordinary man becoming a diamond mogul, it is a tale of bank scams, frauds and glamour at its finest. The series captures one man’s ambition, his greed, his manipulations of the system, his plush lifestyle and lavishness of his business, his rise and equally dramatic fall.

Speaking on the commencement of its shoot, Vibhu Agarwal – Founder & CEO, Atrangii shared, “ Atrangii was launched with the promise of quality content with known production houses and acclaimed actors. This is a step towards that. We are delighted to team up with Endemol Shine India. Their expertise in creating slick, captivating concepts will definitely make Johri one of the finest bank scam thrillers to watch out for”.

Speaking about her role in the series, an excited Charu Asopa shared, “I am extremely excited to start shooting for ‘Johri’ as it is the first time I will be seen in a completely new avatar of an urban city girl who is very ambitious and career oriented. I have always played roles of a simple and family oriented girl. So this is an experiment and a challenge for me as well. This series showcases a journey of my character from 20 year girl to a mother and how she faces many obstacles in her life. It is a great honour to be directed by Partho sir and to be working with Atrangii. I am sure we will be able to present to the viewers some thing interesting”.

The post Atrangii teams up with Endemol Shine India for its next thriller series ‘Johri’ first appeared on Approach Bollywood.

The association titled FIFA WORLD CUP 2022 VIEWING PARTIES entails converting 11 cinemas in 8 cities into Visa FIFA World Cup 2022TM Hubs and would showcase 2 key matches live on screen – the 3rd place quarters & Finals on the 17th & 18th December 2022 respectively. Both PVR and Visa will be inviting their clients for the live screening of these matches exclusively only at these selected PVR Cinemas.

Adding to the fervor, throughout the duration of the FIFA World Cup 2022TM, an installation/gaming area has been set up outside the cinema lobby space for football enthusiasts and cinemagoers to play at the goal posts with official FIFA World Cup 2022TM footballs during the weekends. In addition, visitors can also view official merchandise from FIFA World Cup Qatar 2022TM displayed on a merchandise wall, take selfies with innovative cut out standees and participate in a contest to win exclusive FIFA merchandise along with free passes for the FIFA WORLD CUP 2022 TM VIEWING PARTY at PVR.

Commenting on the initiative, Gautam Dutta, CEO, PVR, said “There are certain things that bring people together in our country, and sports is one of them. We are delighted to bring the most-awaited sporting event, the FIFA World Cup 2022TM to the big screen in association with Visa. PVR has always believed in diversifying its content strategy and this initiative is a step in the same direction. We look forward to providing our clients and winners of the contest to experience this mega event in a stadium like atmosphere.’’

PVR is also hosting live screening of the FIFA World Cup 2022TM matches across 23 cinemas in 11 cities allowing football fans of all ages to book their tickets to see their favourite teams in action on the big screen.

Commenting on the partnership, Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa said, “The FIFA World Cup 2022TM has generated incredible excitement among football enthusiasts across ages and locations. We are delighted to partner with PVR Cinemas for the FIFA World Cup 2022 TM viewing parties and activations across their key cinemas. As a network working for everyone, we are confident that our cardholders and client partners will enjoy this unique experience of watching the 3rd place and Final matches live in a cinematic look and feel.”

The post PVR Cinemas associate with Visa for FIFA World Cup Qatar 2022 first appeared on Approach Bollywood.

GroupM’s Finecast, in partnership with Kantar, launched ‘The Changing Landscape of Indian Television’ report at the summit which majorly highlighted the rapidly changing media consumption habits and how Finecast can make it easy for broadcasters and the brands to accurately predict the future of TV viewing in India. The report showcased the TV viewing trends & insights about how Indian consumers are engaging and consuming TV content. The probability of ads being watched is higher on CTV than on linear TV.

The TV advertising market is set to grow in the next five years, with India expected to become the third largest market by 2024. Currently, there are 20-22 million addressable TV homes in India, with more than 10 pc of TV homes being addressable. Connected TV (CTV) is the preferred connection at 65 pc, comprising of Smart TVs and devices such as Firestick and Internet-enabled set-top boxes, while 35 pc prefer linear TV (Cable + DTH).

CTV adoption has been rapidly evolving in the last two years and the future looks promising, with more linear TV users planning to adopt CTV in the next year. Among NCCS A&B respondents, the platform found that viewers are cord-switchers with multiple connections, but two out of three households prefer CTV as their primary mode of accessing TV.

Among respondents, those who prefer CTV appear to have higher household incomes and premium lifestyle indicators such as ownership of smart devices and memberships.

The daylong event showcased multiple sessions that discussed the changing landscape of TV in India and had some ground-breaking research to leap forward in measurement to what’s next in the Finecast roadmap – Leading the charge in addressable TV.  The sessions explored the current and new capabilities that exist for TV advertisers in India along with a sneak peek into how a prominent advertiser uses media to drive attributable business growth.

Prasanth Kumar, CEO – GroupM South Asia, said “The evolution of the TV landscape has been accelerated by technological changes in the distribution space, availability of high-speed internet, and last but not the least, the growth potential of Indian audience to advertisers. Many new capabilities exist for TV advertisers in the coming years. The future of TV in terms of advertising looks bright as the emergence of new technologies like CTV creates even more room for customizations.”

Atique Kazi, President – Data, Performance & Digital Products – GroupM India said, “We are super excited to lead advertisers in this changing TV landscape and to make TV advertising more convenient in the modern marketing era. It’s fascinating to see the speed at which technology is transforming. The evolution of OTT and CTV viewership has enabled more meaningful ways for brands and the advertisers to engage at the right time with the right target audience. The report will help marketers as well as advertisers to explore multiple ways to reach out to their audiences.”

The post India to become the third-largest TV advertising market by 2024: Report first appeared on Approach Bollywood.