Approach Entertainment is a leading Celebrity Management, Films Productions, Advertising Films Productions, Viral Films Productions, Events, Films Marketing and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa and Jalandhar. 

Sunil Pal was born in Chandrapur, Maharastra, India. He is a popular Indian comedian, actor and voice actor, and the 2005 winner of The Great Indian Laughter Challenge on STAR One. Lately he has been seen acting in many Bollywood flicks doing minor  roles. In 2010, he wrote and directed a comedy film, Bhavnao Ko Samjho, which featured a record 51 stand-up comedians.

The agency also received an award ‘The Biz India 2010 Award’ for its work in Celebrity Management, Films Productions, Events and Films Marketing industry.

Commenting on the Branded entertainment initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment branded entertainment division is to create interesting content around brands with different objectives. We already have verticals in Celebrity Management, Films Productions, Advertising Films Productions, Films Marketing and Entertainment Marketing solutions. Branded Entertainment is our new vertical with production, creative and distribution capabilities. Our digital marketing unit Approach Digital will support us in distributing and optimizing content through digital and social media channels”.

The agency has already handled 5 films for In-film placements, numerous Celebrity Brand endorsements, Events, marketing and other tie ups. The fast growing films marketing company has worked for numerous bollywood films and handled their entire PR, Events, Promotions and marketing strategy. The agency is also having a division for In Film Advertising, brand placements, media partnership management, films launching events and other integrated services. Approach Entertainment is India’s leading Films, Movie and Entertainment marketing company offering expertise based solutions to the film industry in India.

Approach Entertainment is present in 9 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Hyderabad, Kolkata, Chandigarh, Dehradun and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, Eicher, Pidilite, Elder Pharma, Gaursons India Ltd, Syntel, Indiamart, PHD Chamber of Commerce,  U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Contact for More Info:

Approach Entertainment

Visit us at  Approach Entertainment Celebrity Management www.approachentertainment.com 

Approach Entertainment Films Productions :  www.approachentertainment.net

Approach Communications PR & Integrated Communications : www.approachcommunications.in

Go Spiritual India Charitable Spiritual Organization : www.gospiritualindia.org

Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.

Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its funny theme playing around the most successful film in Bollywood history and India’s biggest festival of colors Holi.  In its first ad which has been already launched, Gabbar is asking Sambha ‘ Holi Kab Hai, Kab Hai Holi’and Sambha replies with “ Sardar you keep asking the same thing. Do we loot the village? Here Gabbar replies No, We need not loot the village. I just want to have the Holi Party’.

In the second ad which will be launched soon, Gabber is asking the same thing ‘ Holi Kab Hai, Kab Hai Holi, and Sambha replying “ Sardar, You keep asking the same thing. What do you want exactly?” Here Gabbar replies “I am free these days. Just thinking Let me open a Water Gunshop”.

In the Holi Kab Hai, Kab Hai Holi campaign, Approach Bollywood is also giving a social message for Holi. In another digital ad which will be launched before 3 days of Holi, Veeru asks Basanti “ Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood also gives a message of Don’t Drink and Drive. The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.

Speaking on the new digital campaign, founder Sonu Tyagi, Founder, Approach Entertainment reveals, ” Holi is India’s biggest festival and we thought of connecting it with Bollywood. So the Holi Kab Hai, Kab Hai Holi campaign was planned to connect with both our Bollywood business and general audience. Bollywood trade and business audience can easily connect with it and millennials can also understand the message. We also thought of giving a social message as Drunk Driving is very rampant on Holi. So we also added the social message in a funny way.  ”

Approach Bollywood is a newswire service that creates & disseminates multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media.  Approach Bollywood is also launching its own app for smartphone users to quickly get updated on the happenings from the world of the entertainment business with just a click.

Approach Bollywood delves into the business side of Films, TV, OTT, and the Music & entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It is a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today’s time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices.

Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its own shows on TV, OTT & Digital channels.

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business & trade side of the films and the entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren’t too aware of. The behind-the-scene reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood’s coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials.

Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. He has worked with top advertising agencies and media houses in India.  The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2022.

The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Recently, Approach Entertainment Group also bagged Service Excellence Award from Worldwide Marketing Organization.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info: Approach Entertainment

Mail us at info@approachentertainment.com & approachbollywood@gmail.com

Call at 9820965004 / 9716962242

Please Visit us at

Approach Entertainment Celebrity Management:              www.approachentertainment.com 

Approach Bollywood :                                                               www.approachbollywood.in

Go Spiritual India Charitable Spiritual Organization:       www.gospiritualindia.org 

Sonu Tyagi Official Website:                                                  www.sonutyagi.com 

Award winning Celebrity Management & Films Productions Company, Approach Entertainment is exclusively  handling the entire representation, Management, PR, Advertising, Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Anurag Sharma is a theater actor and Juni – The Last Prayer was his debut hindi feature film. He has done numerous music videos and short films. Anurag Sharma has also been roped in for Juni – The Last Prayer part 2 which has been titled as Juni – Uddand. He has also been signed by 3 brands for endorsements and Approach Entertainment will announce the brand associations soon. Juni – The Last Prayer was among the few Bollywood Hindi Feature films which were released theatres immediately after the lockdown. It was well appreciated by critics and audiences alike. 

Commenting on the brand association, the dashing actor Anurag Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon and apart from endorsement, i will also support all his social and spiritual initiatives. .”

Established in 2006, the Orthomax group aims to provide quality and specialized orthopedic care for their patients. The well-equipped hospital has opened its doors with world-class medical technologies and specialized services to people living in Mohali, Chandigarh, and Panchkula. Orthomax group is founded by three famous orthopedic surgeons, Dr. Vivek Bhatia, Dr. Anupam Ahuja, and Dr. R. K. Garg. Later on three ortho surgeons, Dr. Shardaindu Sharma, Dr. D. K. Pathak and Dr. Rohit Malhotra joined the orthomax. Group of orthopaedic surgeons is running Orthomax – bone & joint hospital in Tricity and is successfully managing all kinds of orthopedic cases that are fresh and neglected.

Talking about the announcement of appointing a Brand Ambassador for Orthomax group, Dr Raj Kumar Garg Founder, Director  said: “ We recently watched Anurag Sharma’s film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Our multimedia and PR Campaign will be handled by Approach Communications. ”

India is the second-most populated nation in the globe with an average life expectancy of 67 years. Providing basic orthopedic care to the people of the country has become the need of the hour. In such turbulent times where there is a gap in fulfilling the orthopedic needs, the team at Orthomax has operated on more than 10000 cases with successful results. The Orthomax group focuses on a range of specialties such as trauma surgery, knee replacement, hip replacement, knee arthroscopy, spine surgery, orthopedic oncology, pediatric orthopedics, etc.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Could you’ll tell us a little about CINTAA and its activities?

As you know that CINTAA was established in the year 1958. Earlier it was named as Cine Artistes’ Association. Later, in 1997, with the advent of Television and private channels, the name was changed to CINTAA (Cine & TV Artistes’ Association).

Our main aim is to nurture a feeling of fraternity and unity among its members and to regulate their professional relations with their employers; we also promote and encourage high standards of professional conduct and integrity amongst our members and help enhance their skills by holding paid workshops at subsidised rates.

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  With reference to our activities, all I can say is that our duty is to primarily mediate in professional disputes arising out of any breach or dispute of the terms of their contracts or agreements between members and producers, directors, studios, TV networks, web networks, employers etc. Our duty is also to endeavour to provide aid against sickness and injury, unemployment, infirmity, old age and death of its members. We also provide legal assistance or advice to members in respect of matters arising out of or incidental to, their employment including legal consultancy and other such support services.

CINTAA is one of the strongest unions of the film fraternity. Our ideology is truly secular and it fosters true brotherhood no matter what caste, creed or religion any member belongs to. As the fifth largest member of the International Federation of Actors-Performers Union (FIA) our voices and statements are valued the world over.

What is going in the industry these days?

The News Media, an integral part of the Media & Entertainment Industry has been outrageously vehement these last few weeks in attacking men and women from the Actors fraternity as if they are participants and instigators in an alleged conspiracy that has occupied headlines recently in the public domain. It is important for them to realise that one cannot function as a
self-appointed judge, jury and executioner.

In an attempt to boost viewership ratings, the catastrophic repercussions are ignored. That itself is reason enough for all to seriously introspect and put an end to the ill-informed debates and personal opinions being voiced by all and sundry. 

What role has CINTAA played in these circumstances?
Without prejudice, the Cine & TV Artists Association (CINTAA), which represents the Actors community for over six decades, thought it befitting to break its silence in retaliation to those who are out to defame and slander its members. 

As a fraternity, we too want a fair investigation but till such time that the truth is not unearthed, a person’s reputation should not be maligned, their livelihood should not be snatched away, their self-esteem should not be trampled upon and their integrity should not be questioned.

Actors are cultural ambassadors of this great Nation and the country’s core values are shared through them with the rest of the world.


Any comments on this by CINTAA?
For us it is heartening to say that many of our actors/actresses have been a recipients  of the Padma Shri/Padma Bhushan  awards coupled with many National and International citations. We belong to an intelligent, respectful and educated class and our body of work in the world of Entertainment stands second to none even in the Global Arena. To add, some members from our community are also members of Parliament and to defame the whole community is far from acceptance.

Your comments on Rhea and Kangana Ranaut?

CINTAA, very strongly advocates upholding the dignity of all women and hence has put in place all the necessary checks and balances at the work spots. Any instances of disrespect to our female colleagues are a matter of serious concern and we do adopt taking the severest of actions and punishments to the offenders. Pertinent to add that the Me-too movement that emerged for sexual abuse last year has been very appropriate. 

Interesting We, therefore reiterate that the industry for the larger part is a safe haven and yes, we would be the first to acknowledge that like in any other sector, there may exist some bad elements and by recognising and weeding them out, we are constantly looking to improve ourselves.

Opening for Journalists / Writers / Reporters experienced with the Hindi Film Industry for the editorial / content team

+ Having first hand knowledge of the goings-on within the Film / Entertainment industry
+ Well-networked with the Production Houses / PR agencies / Celebrites / Artist Managers, etc
+ Knowledge about the decision makers and influencers
+ Having command over written, spoken English
+ Full-time staff Journalist (please send your latest resume with best story links)
+ Freelance Journalists
+ Freshers with Excellent English Writing Skills and qualification in Journalism/ Mass communications can also apply.

Please Mail us on : info@approachentertainment.com & approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.approachentertainment.net

Call us at 9820965004 / 9716962242