Looking for an exciting career in the Entertainment and Media industry? Look no further! Approach Entertainment Group, comprising Approach Entertainment, Approach Communications, Go Spiritual India, and Approach Bollywood, is seeking talented individuals to join our diverse team.

Business Development Executives

Celebrity Management Specialists

PR / Media Relations Executives

Client Servicing Experts

Journalists / Writers

Digital Marketing Mavericks

If you’re driven, creative, and eager to thrive in the dynamic realm of entertainment, we want to hear from you! At Approach Entertainment, you’ll be part of a vibrant, innovative environment, working with industry leaders and making impactful contributions.

Approach Entertainment: An award-winning celebrity management, film production, advertising, and corporate film production, films marketing, events & entertainment marketing company. marketing. Visit us at Approach Entertainment.

Approach Communications: A powerhouse in PR and communications, driving impactful strategies for brands across various sectors. Join us and be part of shaping narratives and making headlines! Explore more at Approach Communications.

Go Spiritual India: Our charitable spiritual organization works for spiritual awareness, philanthropy, social causes, spiritual tourism, media, events, mental health, organic, health and wellness, and spiritual education. Learn more about our initiatives at:

• Organization: Go Spiritual India
• Magazine: Go Spiritual India Magazine

Approach Bollywood: Dive into the heart of the Bollywood industry with us! We are a Bollywood and entertainment newswire and content dissemination unit. Explore more at Approach Bollywood.

If you’re ready to embark on an exhilarating journey in the world of entertainment, media, and spirituality, send your resume and a brief introduction and salary expectations to Email : info@approachentertainment.com and let’s make dreams happen together!

Are you ready to make a mark in the world of Entertainment? Approach Entertainment is on the lookout for passionate individuals to join our team as:

Business Development Executives

Celebrity Management Specialists

PR Wizards

Journalists / Writers

Client Servicing Experts

Digital Marketing Mavericks.

Approach Entertainment stands tall as a fully-fledged, award-winning hub excelling in Celebrity Management, Film Productions, Advertising, Corporate Films, Film Marketing, Events, and Entertainment Marketing. Our scope extends to encompass a PR & Integrated Communications Agency and Approach Bollywood, our Bollywood & Entertainment Newswire. Alongside our diverse business endeavors, we proudly support Go Spiritual India, dedicated to philanthropy, spiritual awareness, spiritual tourism, events, media, organic practices, mental health, and social causes.

If you’re driven, creative, and eager to thrive in the dynamic realm of entertainment, we want to hear from you! At Approach Entertainment, you’ll be part of a vibrant, innovative environment, working with industry leaders and making impactful contributions.

Send your resume and a brief introduction to

Email : info@approachentertainment.com and let’s create magic together!

Call us at 9820965004 / 9716962242

Visit us at Approach Entertainment Visit us at www.approachentertainment.com

Approach Communications : www.approachcommunications.in

Go Spiritual India : www.gospiritualindia.org

Approach Bollywood : www.approachbollywood.com

Please Mail us at editor@approachbollywood.com , info@approachentertainment.com

Visit us at  www.approachentertainment.com & www.approachbollywood.in

+ Having first-hand knowledge of the goings-on within the Film / Entertainment industry
+ Well-networked with the Production Houses / PR agencies / Artist Managers, etc
+ Knowledge about the decision-makers and influencers
+ Having command over written, and spoken English
+ Full-time staff Journalist (please send your latest resume with best story links)
+ Freelance Journalists
+ Freshers with Excellent English Writing Skills and qualifications in Journalism/ Mass communications can also apply.

Approach Bollywood is a Bollywood & Entertainment Newswire from the House of Approach Entertainment. Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing.

Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group also has a PR & Integrated Communications Agency, Approach Communications.

Visit Approach Communications: www.approachcommunications.in

Email at : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.approachentertainment.net

Approach Entertainment is an Award-Winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. We also have a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood News wire, Approach Bollywood.

An industrialist keeps his non-experienced son in his office to help him and chucks out an experienced person who has served him for years. This is called nepotism or favouritism.
Now let’s turn to films and discuss this topic.
Satyajit Ray had once remarked that the Indian audience doesn’t have any respect for art and aesthetics. In a way, he was right. Paving way for mediocrity as an excuse for entertainment commercial success has led to the deterioration of the Hindi cinema.

We all know that ‘nepotism is one of the burning issues in the Hindi film industry today. This word became a buzzword ever since Kangana Ranaut’s appearance on Karan Johar’s chat show when the actress/director attacked the host calling him the flag-bearer of nepotism (someone who is snooty and completely intolerant to outsiders) and accused him of running a movie mafia. While there are some celebs who accept that nepotism exists in Bollywood, there are some who don’t agree on this point.

In another talk show, Sonam Kapoor opened up and broke down the meaning of Nepotism. Here, the actress said that everyone thinks that it’s a relative of a person who brings him or her into moviedom.  Here, she underlined the point that nepotism actually means to get a job through any connection. She felt that people have misunderstood it or are used the word for their own benefit to put other people down. She further felt that if her father hadn’t to come from an illustrious family, she wouldn’t be there in films today.

Let us remind everyone that everyone knows how super stars of the South like Rajnikant and Kamal Hassan were not allowed to stay on in Bollywood and regale audiences though they were both performing well. So was the late S.P. Balasubramanyam.

In the current times, all this started with the demise of Sushant Singh Rajput (SSR). Now, all that remains of the actor are the films he featured in, his dedication and his passion for cinema.  His demise under questionable circumstances has once again ignited the debate around nepotism or favouritism not only in the Indian film industry but in different walks of life as well. After his demise, there was an uproar saying that he wasn’t treated well since he was an outsider. It’s also been reported that the late actor lost as many as seven film projects helmed by mainstream filmmakers. This may have led him towards depression.

Depression is a mood disorder that causes a persistent feeling of sadness and loss of interest. Also called major depressive disorder or clinical depression, it affects how one feels, thinks and behaves and can lead to a variety of emotional and physical disorders.
Falling prey to depression has many internal and external factors associated with it. But what makes a reigning superstar feel secluded and neglected is the lack of opportunities and recognition he gets or expects. Many an actor who was very successful in his hey days but lost his charm when he aged, takes to drinking heavily out of depression.

When a credible performer feels ignored or dejected, it is the audience that matters. If he fails, it’s the audience who actually fails him or her.

Due to the present unravelling of mysteries and conspiracy theories around SSR’s alleged suicide, the accusations and mudslinging seem to go on and on to no end. However, this unfortunate incident calls for serious introspection on favouritism in our film industry.

In Bollywood, nepotism is known as the lack of recognition faced by promising actors, filmmakers, scriptwriters, editors, cinematographers, lyricists, singers, music composers, choreographers, etc. Unfortunately, the debate gets restricted to the actors as they’re more reachable to the audience.

Rajesh Khanna, Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Rekha, Jaya Bachchan and Madhuri Dixit so on and so forth didn’t become overnight sensations just because of exceptional talents. It was the love and appreciation of the viewers towards them that made them superstars.

Our film-watching experience has been limited to remembering the names of actors but not the directors except for a few. In spite of liking the story, grooving to the music and being in awe of the glamourous costumes worn by actors, we hardly care about the writers, lyricists, choreographers, composers, or costume designers or for that matter, singers.

Film directors, screenwriters, editors and sound designers who do an equally commendable job in movie making are often overshadowed by the on-screen performers. So, in order to address the issue of nepotism, it is very important to see that everyone involved in filmmaking get their dues. Only, the audience or viewers have the ability to honour artistry.

Filmmakers, actors, screenwriters and singers without any Godfather won’t be willing to raise their voice against nepotism unless there’s a backing by the audiences.

Finally, where do we not find nepotism with favouritism doing the rounds everywhere? This practise isn’t going to end soon. How do we put an end to all this is a big question?