The partnership brings together the group’s complete 360-degree expertise through its two full-service divisions. Approach Communications, the celebrated PR, digital marketing and integrated communications arm, will lead all media relations, artist publicity, digital amplification and strategic communication initiatives. Complementing this, Approach Entertainment, the powerhouse in celebrity & artist management, full-fledged film productions, advertising & corporate films, film marketing, events and entertainment marketing, will exclusively handle the entire production pipeline, celebrity and artist management, live concerts, branded collaborations, experiential events and all entertainment marketing activities for the label and its roster of artists.

This seamless synergy will power a high-impact, multi-platform campaign designed to catapult Ramashree Harmony Music and its talents into the national and global spotlight.

Mumbai-based Ramashree Harmony Music has swiftly emerged as a breath of fresh air in the independent music landscape, championing originality, world-class production and soulful storytelling. The label made a spectacular debut in 2025 with the romantic monsoon anthem “Barish Ka Mousam Aayaa”, written, composed and sung by the extraordinary Dr. Shamkumar Shinde — a track that continues to win hearts across the country with its evocative lyrics and mesmerising melody.

By offering complete end-to-end support from studio-grade recording and global distribution through Ditto Music to aggressive social-media and digital promotion, the label ensures every release reaches major platforms including YouTube, Spotify, Apple Music, JioSaavn and Amazon Music.

Dr. Shamkumar Shinde, currently pursuing his MS ENT postgraduate residency at Mumbai’s prestigious KEM Hospital, embodies a rare blend of medical dedication and musical brilliance. Known for his electrifying full-orchestra live performances, he continues to heal through science and touch souls through melody.

Rani Atram, Head & Spokesperson, Ramashree Harmony Music, said, “This partnership with Approach Entertainment & Communications marks the perfect leap forward for us. Their unrivalled command over entertainment marketing, celebrity networks, PR and digital reach will help our music travel to every corner of India and beyond.”

Sonu Tyagi, Founder & Director, Approach Entertainment & Communications Group, added, “Ramashree Harmony Music’s authentic and soul-stirring vision aligns beautifully with everything we stand for. We are thrilled to bring our full entertainment and communications arsenal to elevate this label and artists like Dr. Shamkumar Shinde to the biggest stages.”

Sonu Tyagi is an award-winning writer, director and producer with professional qualifications in Advertising Management, Journalism and Film Making. Before founding the group, he worked with leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan and Hemant Pandey.

The Approach Entertainment & Communications Group has been honoured with prestigious recognitions including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.

With a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar, the group remains the preferred partner for films, celebrities, music labels and corporates in entertainment, healthcare, finance, education and spiritual sectors.

The Approach Entertainment Group also houses Go Spiritual, a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media and organic living**.

Go Spiritual actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused on positive, uplifting and spiritually enriching content.

For media inquiries, please contact:

Approach Entertainment & Communications

Phone: +91-9820965004 | +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachcommunications.in

Download Approach Bollywood App Now. https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

The post Approach Entertainment & Communications Bags PR, Digital & Integrated Communications Mandate for Ramashree Harmony Music first appeared on Approach Bollywood.

Penned by Kaushal Kishore and soulfully rendered by Armaan Khan, “Qubool” is a stirring expression of love that speaks through silence, glances, and longing. The soundtrack of Haq promises more heartfelt moments with tracks like “Dil Tod Gaya Tu” and other yet-to-be-released songs that continue to build on the film’s emotional arc.

Emraan Hashmi shared, “There’s a certain magic when music becomes the soul of a film, and Qubool does exactly that. Vishal has crafted a melody that feels alive with emotion, and it beautifully carries the heart of our story.”

Yami Gautam adds, “Qubool is that rare song that lives in the quiet spaces in glances, unsaid words, and aching silences. It mirrors my character’s deepest emotions her vulnerability, strength, and longing. Performing to it was not just about expressing love, but about embodying a silent storm within”

Composer Vishal Mishra said, “The music of Haq is built on emotion & the power of Indian melodies and raagas. Qubool is an expression of love woven in indianness and modern expression. I wanted the song to sound pure, intimate yet cinematic, to echo what the characters feel without saying too much.”

Mandar Thakur, CEO, Times Music/Junglee Music, said, “We’re thrilled to present Qubool as the first song from Haq. Vishal Mishra’s music brings emotional depth and character to the film’s storytelling, and with Emraan and Yami’s performances, this track becomes even more special. It’s a beautiful start to the journey ahead.”

“Qubool” from Haq is out now on Junglee Music across all streaming platforms and YouTube. Produced by Junglee Pictures, in association with Insomnia Films and Baweja Studios, Haq Directed by Suparn Verma releases in cinemas on 7th November.

Download Approach Bollywood App Now. https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

The post Emraan Hashmi & Yami Gautam’s Captivating On-Screen Bond Shines in Vishal Mishra’s Soulful Track “Qubool” from Haq first appeared on Approach Bollywood.

Blending energetic rhythms with rich expressive vocals, Jai Shree Ganesha brings alive the joy, devotion and grandeur of Ganesh Chaturthi. The song captures the excitement of processions, the warmth of prayers and the festive spirit that fills every home during the celebrations.

Shankar Mahadevan said, “Jai Shree Ganesha is filled with the festive spirit and energy that Lord Ganesha inspires. It’s a track that celebrates devotion and joy in equal measure and I’m excited for listeners to welcome Bappa with this music.”

Siddharth Mahadevan added, “The vibe of Jai Shree Ganesha is pure celebration. It’s a track that will instantly make you feel like joining the aarti and dancing with the procession.”

Shivam Mahadevan shared, “Singing along with my father and brother for a song dedicated to Ganpati Bappa is always special. We wanted to create something that fills every home with positivity and celebration.”

Mandar Thakur, CEO of Times Music, said, “Jai Shree Ganesha is an extraordinary festive track that will connect deeply with audiences during Ganesh Chaturthi. Having Shankar, Siddharth and Shivam together makes this song truly powerful and unforgettable.”

Jai Shree Ganesha is now available worldwide on Times Music and all major streaming platforms.

The post Celebrate Ganesh Chaturthi with Shankar, Siddharth and Shivam Mahadevan’s New Song Jai Shree Ganesha first appeared on Approach Bollywood.

Known for supporting parents through every stage of the parenting journey, R for Rabbit now turns its focus to mothers, encouraging them to rediscover their identities beyond motherhood. The film accompanying the song captures everyday moments of motherhood, quiet sacrifices, unconditional love, and internal transformation culminating in a deeply resonant message: “Don’t lose yourself in this journey.”

Sheveeta Hegde, Head of Times Music Brands, said, “At Times Music Brands, we believe in the power of music to connect, engage, and inspire. We are proud to be able to infuse soul into this meaningful initiative by R for Rabbit. This rendition of the beloved song ‘Mumma’ beautifully captures the emotional depth of motherhood — it’s a message, a tribute, and a call to see mothers for all they are.”

Kunal Popat, Founder of R for Rabbit, shared, “We’ve seen how much mothers give of themselves, this campaign is a gentle nudge to every mom to pause, breathe, and remember she matters too. With Times Music Brands as our partner, we were able to take this message to a deeper emotional space and connect with mothers in a truly meaningful way.”

Kinjal Popat, Co-Founder & COO, added, “This collaboration with Times Music Brands gave us the perfect platform to express a message we truly believe in. Motherhood is beautiful, but it shouldn’t come at the cost of one’s individuality. This song is our tribute to every woman who gives endlessly yet quietly forgets her own dreams.”

The post R for Rabbit and Times Music Recreate iconic ‘Mumma’ song to Remind Mothers: Never Forget Your Dreams first appeared on Approach Bollywood.

The award ceremony, held in Burbank, California (widely known as the media capital of the world) featured official proclamations from the Mayor of Burbank, the County of Los Angeles, and representatives from the State of California, underscoring the significance of this recognition.

Times Music, a joint venture between The Times Group and Primary Wave, has transformed into a dominant force in recorded music, publishing, and artist management. The company’s diverse portfolio includes Junglee Music, which focuses on Bollywood soundtracks, and ffs, an indie music sub-label that champions India’s rich musical landscape.

Vineet Jain, Managing Director, The Times Group stated, “This award is a recognition of Times Music’s and its team’s dedication and effort toward building a global business and I wish Mandar and team continued success.”

Reflecting on this achievement, Mandar Thakur, CEO, Times Music shared: “This recognition highlights India’s expanding influence in the global music industry and cements Times Music’s role as a key player on the world stage”.

Previous “International Music Person of the Year” awards honourees have included Grammy & Emmy Award Winning & Oscar nominated global hit songwriter Diane Warren; Monte Lipman & Avery Lipman, Co-Founders, Republic Records; Harvey Goldsmith (renowned concert promoter – Live Aid, Live Earth, Prince’s Trust); Steve Schnur, Worldwide Executive & President Music, EA Games; George Ergatoudis, Head of Music, UK & Ireland Apple; Pete Ganbarg, President A&R Atlantic Records; Daniel Glass, President & Founder, Glassnote Entertainment Group amongst others.

The post Times Music’s CEO, Mandar Thakur awarded ‘The International Music Person of the Year’ at MUSEXPO 2025 first appeared on Approach Bollywood.

The performance, featuring Uma Devi on vocals, Egor Gavrilenko on bass, Denis Shvets on drums, and Nila Gopal on tabla, is a masterful blend of ancient Indian spirituality and modern musical sensibilities. The Hanuman Chalisa, a revered 40-verse hymn dedicated to Lord Hanuman, has been reimagined with Shanti People’s unique fusion of traditional and contemporary sounds, creating an unforgettable experience for listeners.

Uma Devi’s soulful vocals bring a profound sense of devotion to the hymn, while the band’s instrumentation adds a dynamic and meditative quality. Their flawless execution and deep respect for Indian culture have struck a chord with audiences worldwide, making this performance a standout moment in the realm of spiritual music.

The resurgence of this video highlights the growing global interest in Indian spiritual practices. Social media is abuzz with praise, with many viewers marveling at the authenticity and passion of the performance. Comments have poured in, expressing gratitude for the band’s ability to bridge cultural gaps and introduce the teachings of Indian spirituality to a global audience.

Shanti People has long been known for their ability to seamlessly integrate sacred Indian mantras with modern music styles. This performance, now gaining fresh recognition in India, reaffirms their role as cultural ambassadors, spreading the universal message of devotion and unity.

For the Go Spiritual community, the viral video is a moment to celebrate the universal appeal of Indian spirituality and its ability to inspire people across cultures and generations. The renewed popularity of this 2015 performance underscores the enduring power of devotion and the ways in which music can serve as a bridge between diverse traditions.

As Uma Devi and Shanti People’s live rendition continues to touch hearts, it serves as a reminder that spirituality and music transcend time and geography, connecting humanity through shared reverence for the divine.

The post Ukrainian Singer Uma Devi and Her Band Shanti People’s Soulful Rendition of Hanuman Chalisa Goes Viral Again first appeared on Approach Bollywood.

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist management, film production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.

For more information, please contact:
Approach Entertainment
9820965004 / 9716962242
info@approachentertainment.com
Visit: www.approachentertainment.com

The post Parwez K Photography and Approach Entertainment Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music first appeared on Approach Bollywood.

New Delhi: Parwez K Photography, in collaboration with the award-winning entertainment company Approach Entertainment, officially unveiled the poster of the highly anticipated music video Laagi Choote Na at a grand event in New Delhi. The music video, featuring celebrated singer Mujeeb Ul Hassan, is slated for release on 25th December under the UFI Music label.

The unveiling event was attended by prominent figures from the music and entertainment industry, along with media personnel and fans. The poster of Laagi Choote Na captures the essence of the soulful track, promising a visual and emotional treat for audiences worldwide.

Speaking at the event, Mujeeb Ul Hassan shared his excitement, saying, “Revealing the poster of Laagi Choote Na in New Delhi feels amazing. This song holds a special place in my heart, and the poster beautifully captures its emotional depth. I can’t wait for audiences to experience the full video this Christmas.”

The romantic track, composed by Aamir Ali, features heartfelt lyrics and is accompanied by stunning visuals directed by Mujeeb Ul Hassan himself. The music video stars Kashish and Arjun, whose performances are set to bring the story to life.

Khustar Parwez, producer of the video and founder of Parwez K Photography, remarked, “This poster launch marks the beginning of an exciting journey for Laagi Choote Na. The music video is a labor of love, and I’m thrilled to see it resonate with audiences even before its release.”

Sonu Tyagi, co-producer of the video and founder of Approach Entertainment, added, “The poster reflects the heart and soul of this project. It’s an honor to work with such talented artists and creatives, and I’m confident that Laagi Choote Na will leave a lasting impact on music lovers everywhere.”

The unveiling event also featured a sneak peek of the music video, further building anticipation among the attendees. Laagi Choote Na promises to strike a chord with listeners through its timeless themes of love and connection, making it a perfect addition to the festive season.

Parwez K Photography, established by Khustar Parwez in 2005, has been a pioneer in the realm of creative productions, offering exceptional expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers impactful visual content that resonates with audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has cemented its position as a leading name in celebrity and artist management, film production, and entertainment marketing. The company’s dedication to high-quality productions and innovative marketing strategies has earned it numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a celebrated singer, producer, and filmmaker, has made a remarkable impact in the entertainment industry. Known for his soulful voice and artistic versatility, he has received recognition at prestigious platforms such as the Cannes Film Festival and international circuits in the UK.

Parwez K Photography has consistently led the way in visual storytelling, earning acclaim for its excellence in real estate, interiors, architecture, and lifestyle photography. The company’s dynamic and award-winning work continues to set new benchmarks in the industry.

Since its inception in 2004, Approach Entertainment has excelled in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and entertainment marketing. Guided by Sonu Tyagi’s vision, the company has established itself as a trailblazer in the entertainment world.

The highly anticipated music video Laagi Choote Na will be available on all digital platforms starting 25th December. Just in time for the festive season, the song is poised to captivate couples and music enthusiasts with its soulful melody and heartfelt visuals, offering a refreshing departure from conventional music trends.

For More Information:
Approach Entertainment
9820965004 / 9716962242
info@approachentertainment.com
Visit: www.approachentertainment.com

The post Parwez K Photography & Approach Entertainment Launch Poster of Singer Mujeeb Ul Hassan’s Upcoming Music Video Laagi Choote Na in New Delhi first appeared on Approach Bollywood.

Mumbai : Parwez K Photography, in association with award-winning entertainment company Approach Entertainment, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu Tyagi, Laagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote Na, Mujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist management, film production, films and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

For More Info: Approach Entertainment

9820965004 / 9716962242  info@approachentertainment.com

Visit us at www.approachentertainment.com

The post Parwez K Photography & Approach Entertainment to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas first appeared on Approach Bollywood.

Featuring the stellar collaboration of Sabba X DJ Flow X Teji Sandhu, ‘Sorry’ explores love and reconciliation through its catchy melody and heartfelt lyrics.

“This partnership with Mankirt Aulakh is truly special for Times Music. ‘Sorry’ is the first of many incredible songs that will showcase his versatility and artistry,” said Mandar Thakur, CEO, Times Music.

Mankirt Aulakh, known for his evocative voice and relatable tracks, shared, “I’m thrilled to begin this new chapter with Times Music. ‘Sorry’ is a song that beautifully blends romance and energy, and working with DJ Flow and Sabba on this track was a fantastic experience. I can’t wait for my fans to connect with it.”

‘Sorry’ is now streaming on all major platforms. Don’t miss this vibrant, romantic anthem that’s bound to strike a chord with music lovers everywhere.

The post Times Music Launches ‘Sorry’ – An Upbeat Romantic Track by Mankirt Aulakh and Jasmeen Akhtar first appeared on Approach Bollywood.