This new deal will now see Warner Music take on the commercial and distribution responsibilities for all Tips Music’s frontline and catalogue music on all audio streaming apps, which spans across 23 Indian languages and 30,000+ songs. With access to even more incredible music from Tips Music catalogue, Warner Music will use its extensive global network of experts to promote Tips Music’s artists and songs around the world, opening them up to new fans and opportunities. 

Kumar Taurani, managing director of Tips Industries, expressed his enthusiasm for the partnership, stating: “Warner Music has been our trusted partner for the last few years and it has worked very well for both of us. It is with great pleasure that we announce an extension of the existing partnership into a much wider global distribution deal. It is the beginning of a larger partnership between both companies. With Tips Music’s “Must Have Hits” catalogue and Warner Music’s distribution strength, we envision Tips Music to become one of the Top Three music labels in India. We thank the Warner Music board, its leaders and the teams for believing in Tips Music and our vision for the market. This strategy and partnership is in line with our commitment to our esteemed stakeholders and investors.”

Alfonso Perez-Soto, president, emerging markets, Warner Music, added: “Over the last few years, Warner Music has enjoyed access to Tips Music’s amazing Hindi catalogue and been able to offer unique sales support, which has seen us successfully promote its Bollywood soundtracks to a global audience. We’re now able to tap into even more incredible music, and our teams around the world will be looking to connect Tips Music’s artists and songs with more international fans. At Warner Music, we believe we can be a major force in further growing Bollywood music’s popularity around the world.” 

Jay Mehta, managing director, Warner Music India, concluded: “Warner Music India and Tips Music have had a trajectory re-defining partnership in the last few years, by synergising the expertise the teams have built across the years. To say that Tips Music repertoire has created iconic musical moments across the decades, is stating the obvious. Our next phase of this partnership is going to be even larger and greater as, together, we make Indian music mainstream across the world.” 

Further detailing the strategic & financial impact this deal makes, Hari Nair, CEO of Tips Industries says: “We are excited to partner with Warner Music and extend our deal to a much larger scale, at a national and global level. The audiences on various international and Indian streaming services, will now be able to stream our music. Most importantly this deal also enables us to distribute our music to the world’s largest social media platform, Meta. Overall, this partnership will improve distribution of our content thus enhancing revenue for our company. We look forward to engaging and working more closely with Warner Music.”

On enabling a global reach for their artists & music, Girish Kumar, COO of Tips Industries commented: “Today, we have signed an important strategic deal with Warner Music, who have been a brilliant team to work with. This distribution deal allows us to focus more on our core competency – finding new talent, building our own music and acquiring more film music content. Our vision back in the 1980’s was “To Introduce Promising Singers” – what TIPS as a brand stands for. Our artist will benefit from the best via this massive distribution deal. Artists partnering with us, and powered by Warner Music, will be truly global.”

At the core of Shemaroo Entertainment lies the principle of connecting with the audience through the universal language of creativity and innovation. This has forged a strong bond with their audience, united by a common love for incredible filmy content. From timeless classics of the golden era to the latest hits, Shemaroo Entertainment’s diverse content portfolio is a treasure trove of cinematic delights for Bollywood and entertainment enthusiasts.

Saurabh Srivastava, COO Digital Business at Shemaroo Entertainment, said, “We are overjoyed to reach the extraordinary milestone of 50 million subscribers on our YouTube channel. This accomplishment is a testament of the unwavering support of our audience in this incredible journey. Shemaroo Entertainment will continue to deliver high quality content to our YouTube community. We are committed to provide a diverse range of entertainment that transcends mediums, borders and generations.”

Shemaroo Entertainment continues to captivate millions of fans daily by offering diverse content, ensuring an engaging experience for all viewers. With 50+ YouTube channels and a cumulative subscriber base of 138 million, prominent channels in the Bollywood category include Shemaroo (50M), Shemaroo Movies (30M), Shemaroo Comedy (19M) among others. All Shemaroo YouTube channels together achieve 80+ million views daily and 2300+ views million monthly.

As Shemaroo Entertainment basks in the glory of this remarkable achievement, the journey continues, promising even more exciting ventures and unparalleled entertainment experiences.

On this appointment, Mr. Kumar Taurani, Managing Director – Tips Industries Limited commented,
“We are extremely delighted to appoint Hari as our Chief Executive Officer. Hari has 360-degree
experience of music ecosystem – starting from music distribution companies like Soundbuzz & Mauj
Mobile, to heading digital business for a global music company Sony Music India, and then leading
performance rights organization PPL India’s digital transformation. With an experienced hand like Hari
being added to our core teams, combined with our strength in music content creation and acquisition,
we aim to achieve higher revenues and continue to deliver value for our shareholders”.

Speaking on his new role, Hari Nair said, “I am absolutely delighted to become a part of the TIPS
team. It is an honour for me to lead an organization with a quality music catalogue and focused
content acquisition strategy, which is known for its longevity in the music industry and continues to
steadily grow its market share. TIPS continues to deftly navigate through India’s ever-evolving digital
landscape, thanks to the promoters’ experience, and a clear vision. The company’s brilliant track
record of profitable growth speaks volumes about its management’s endeavour to maximize
shareholder returns. As the company stands at a pivotal juncture in its journey, I am humbled and
equally excited to be a part of this aggressive journey. I would like to extend my utmost gratitude to
Kumar Taurani and the Board members, for showing faith in my candidature to lead this company.”

Joining ByteDance in 2019, Hari led the South Asia region for music partnerships and licensing for all
ByteDance which gave him a multi-regional exposure in ByteDance ecosystem, launching their music
streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut,
etc. Further, Hari was entrusted with a larger multi-region role (Middle East, Africa, Turkey and South
Asia) for Artist Services division at TikTok, where he was primarily responsible for launching SoundOn
(music distribution service), driving the business P & L for the region and also ensuring support for
local artist / music labels. His music journey started with Asia’s first online music store “Soundbuzz”,
which was acquired by Motorola. Prior to his long innings in the music arena, Hari also worked in the
IT services industry.

As part of the 3-season deal, all original music created from Seasons 1, 2, and 3 of MTV Hustle will be distributed globally by T-Series. This will provide unprecedented reach to the diverse body of work by MTV Hustle and help to catalyze a music revolution globally. T-Series, the largest music label, has a YouTube channel that ranks number one with over 238 million subscribers across continents. This deal will allow T-Series to distribute the music across its platform, including music channels, audio streaming platforms, and more.

Anshul Ailawadi, business head – Youth, Music, and English Entertainment, said on partnering with T-Series: “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”

Bhushan Kumar, the managing director and chairman of T-Series, said that the music MTV Hustle has created is popular with audiences and deserves to be credited and recognized. Our partnership with the show is part of our vision to grow the Indian music market and make it available to global audiences. We are excited about this partnership as it is the first of its kind for us. We look forward to providing existing and new content and talent the right stage and platform while helping them in their musical journey.

Manisha Dey has over 25 years of experience in the media and entertainment industry and brings a wealth of experience to her new role. She is a distinguished alumna of the prestigious Indian Institute of Technology, Delhi, and LBSIM, New Delhi. Her career milestones include leading content and partnerships at Gaana. Throughpath breaking partnerships, she spearheaded Gaana’s content strategy and played a significant role in maintaining its leadership by launching market-defining, industry-first and exclusive Music & Entertainment flagship properties-which included highly successful independent original music series ‘Gaana Originals’ and ‘Gaana Film Exclusives.’ Prior to Gaana, Manisha Dey has led content portfolios at leading music labels including Saregama-HMV, Tips Music & Films, Music-Today, Milestone-EMI etc. and served as National Content Head-VAS role at IDEA cellular.

Arpit Mankar, the head of the Non-Bollywood Category at Shemaroo Entertainment, stated that they were happy to have Manisha Dey joining them as the Head of the Devotional & Music Category. He went on to say that her experience and achievements in the music and entertainment industry, especially in the devotional genre, would be a great asset to Shemaroo and that they were looking forward to the fresh insights and perspectives she would bring to their content portfolio.

I am really excited about my new role at Shemaroo Entertainment, said Manisha Dey. I am passionate about multiple music genres, and I am committed to creating content that our audience will love. Shemaroo has a great reputation as a content powerhouse, so I have the opportunity to explore innovative ways to deliver devotional, non-film, and diverse musical experiences to millions of people.

93.5 RED FM, India’s leading private radio and entertainment network is thrilled to unveil season 5 of ‘South Side Story,’ – the ultimate South Indian festival. The festival is set to enchant audiences in Delhi and Mumbai with the promise to celebrate the rich and diverse cultural heritage of Southern India. The event will be hosted in Mumbai on 2nd September at Richardson & Cruddas, followed by 16th September in Delhi at Jawaharlal Nehru Stadium.

South Side Story 2023

Video Link: www.instagram.com/p/CvFRR7XpC4J.

The fifth season of South Side Story will host an exceptional lineup of artists, including Thaikkudam Bridge, Agam, Arivu, Hanumankind, Sean Roldan & Friends, Aattam Kalasamithi & Thekkinkaadu Band, Thirumali, ALL OK, Neeraj Madhav and Maalavika Sundar. With a spectacle of South Indian delicacies and stunning art forms, the event will offer an unparalleled showcase of South Indian traditions, bringing them seamlessly into the contemporary ethos of the metropolitan cities. 

Speaking on this announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, stated, “The previous editions of South Side Story have bestowed upon us an enthusiastic response and an overwhelming responsibility to continue bringing the best out of regional spaces. In the spirit of inclusion and diversity, we are delighted to present another riveting season of South Side Story. Season 5 of the event commences in both Delhi and Mumbai offering an intimate experience of the South Indian cultural joyride. We look forward to celebrating all things south in the two major urban cities this year.”

About 93.5 RED FM

Red FM stands out as not only India’s largest radio channels, but also one of the biggest entertainment networks. We are hyper local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!’ We are at the core of millennials’ hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations across the country. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression’ Red FM boasts over 567 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.

Bollywood’s rising star, Chaitanya Kanhai, has taken the music industry by storm with the launch of his sensational new song, Bhakti Bomb. The talented artist’s soulful voice, impeccable style, and unwavering passion for music have swiftly captured the hearts of millions worldwide.

In ‘Bhakti Bomb’, Chaitanya Kanhai masterfully infuses the essence of Lord Krishna’s land, Vrindavan, creating an enchanting composition that resonates with music enthusiasts and spiritual devotees alike. The song’s release marks a new milestone in Chaitanya’s journey from an aspiring artist to a rising star, showcasing his relentless dedication to his craft.

Speaking about the overwhelming response to his latest creation, Chaitanya Kanhai expressed his gratitude, saying, “I am incredibly humbled by the love and support ‘Bhakti Bomb‘ has received. This song holds a special place in my heart as it aims to instill a deep sense of devotion to God in people’s hearts. I am honored to share this heartfelt composition with the world and look forward to bringing more music to my fans in the future.”

Having previously showcased his talent in Bollywood and Tollywood movies, Chaitanya’s versatility as an artist is evident in ‘Bhakti Bomb’, where he effortlessly blends his acting skills with his soul-stirring vocals. The song’s emotional depth and vibrant energy have left an indelible mark on music enthusiasts worldwide.

The music industry veterans and critics have been raving about ‘Bhakti Bomb’, recognizing it as a unique and powerful addition to the world of music. Many renowned music artists commented, “Chaitanya Kanhai’s Bhakti Bomb is a breath of fresh air in the music scene. His mesmerizing vocals and ability to connect with listeners emotionally make him a force to be reckoned with in the industry. The infusion of Vrindavan’s essence adds a touch of divinity to the composition, making it an instant hit among spiritual music enthusiasts.”

As Chaitanya Kanhai continues to make waves in the industry with his remarkable talent and dedication, fans eagerly await his upcoming projects, hoping to witness more musical wonders unfold in the years to come.

The decision to collaborate with Saregama was driven by the phenomenal response received for the first album with Padamjeet for 8 PM Premium Black Music CDs and the World Cup Anthem. The album celebrated the essence of the brand 8PM Premium Black – rivals become friends. The nine melodious songs in the first album revolve around friendship and are penned down and sung by the enormously talented Padamjeet Sehrawat in association with Kamal Joshi. The brand launched a Word Cup song ‘8PM Premium Black Cricket Anthem’ showcasing the excitement of the countrymen during the world cup series that binds people together.

Recognizing the power of music to create memorable experiences, Radico Khaitan sought to align its brand essence with the cultural richness and nostalgia that Saregama represents for this latest release.

Amar Sinha, Chief Operating Officer of Radico Khaitan, shared his enthusiasm for this groundbreaking partnership. He stated, “We are thrilled to collaborate with Saregama and present this remarkable rendition of the iconic ‘Jhoom Barabar Jhoom’ song. Padamjeet Sehrawat’s exceptional talent as a singer, lyricist, and composer perfectly complements the essence of our 8 PM Premium Black brand. This collaboration not only celebrates the rich heritage of Indian music but also encapsulates the spirit of our brand, which is all about creating unforgettable experiences.”

The refreshed rendition of “Jhoom Barabar Jhoom” song pays tribute to the original while infusing it with a contemporary twist, making it appealing to audiences of all generations. Aziz Nazan’s mellifluous voice graced the silver screen in the cinematic gem “Five Rifles” (1974), where he unveiled a musical masterpiece that seamlessly melded the beauty of Hindi and Urdu. This euphonious composition exuded an unparalleled exuberance and effervescence, captivating the hearts of audiences for generations.With Padamjeet Sehrawat’s soulful voice and creative prowess, the song promises to capture hearts and become an instant favorite among music enthusiasts.

The song’s official release on Saregama’s YouTube channel ensures widespread accessibility, allowing fans to enjoy this mesmerizing rendition at their convenience. Radico Khaitan and Saregama anticipate an overwhelming response from audiences who have eagerly awaited this collaboration.

To experience the magic of the refreshed rendition of “Jhoom Barabar Jhoom,” please visit Saregama’s official YouTube channel Link.

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Multi-platinum DJ and world-renowned producer DJ Snake, also India’s beloved DJ, teams up with WE ARE FROM LA, the Grammy Award-winning team behind Pharell’s ‘Happy’, for his latest track ‘West Side Story’s official video clip.

DJ Snake West Side Story Song

After a super successful multi-city India Tour, DJ Snake’s The irresistibly funky ‘West Side Story’ – already proving to be festival gold and the star of a McDonald’s France campaign – combines a propulsive groove, deep, syrupy bass and neon-glowing synth keys with wailing chords, sweet vocoder harmonies and a feel good message. A behemoth slice of retro-modern funk for letting loose, showcasing DJ Snake’s ever-expanding sonic palette.

West Side Story

As addictive and memorable as the song itself, the official ‘West Side Story’ video is slick, youthful and fun. From the hands of WE ARE FROM LA, the ground-breaking team who scooped a Grammy for Pharell’s 24 hr ‘Happy’ video, the visual is a brilliantly realized interpretation of the uniting power of DJ Snake’s music via the medium of dance as characters’ blend and interchange to the rhythm. A stylish and clever homage to fluidity both in race and gender, the clip is one to watch on repeat.

DJ Snake says, “I want my music to connect people from all over the world. To unite very different human beings through it. That’s exactly what I wanted to showcase in the music video. My music is about blending genres, blending cultures, so the idea we came up with for the music video with WE ARE FROM LA was to blend people somehow!”

‘Westside Story’ arrives just after the anniversary of Snake’s historic performance at Paris Saint Germain’s Parc des Prince, where he played in front of 63,000 fans – marking the biggest headlining show of his career. It also adds to an already massive year. So far in 2023, Snake has performed at Super Bowl LVII and has been RIAA-certified 8x Platinum with “Turn Down For What”. But he’s not done just yet. He’s just kicked off an international summer tour with scheduled dates at Las Vegas’ Zouk, Ultra Europe in Croatia, Brooklyn Mirage, UK’s Creamfields, and more.