Known for her elegance, modern sensibility, and strong connection with Indian households, Kareena embodies the BISSELL® promise of a cleaner, more effortless lifestyle. Through this partnership, BISSELL® aims to deepen its footprint in India, offering cutting-edge cleaning solutions tailored for the modern Indian home.

Commenting on the brand ambassador announcement, Max Bissell, President Global Markets, BISSELL® Homecare Inc. said “Kareena embodies the modern Indian consumer—discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment. Her commitment to quality and her effortlessly elegant aesthetic aligns seamlessly with BISSELL’s vision. We’re incredibly proud to welcome her to the BISSELL family. With her support, we look forward to inspiring more Indian households to embrace smarter, more stylish cleaning solutions as we expand our footprint in the country.”

Adding on to the excitement, Sagar Mehta, Director, Cavitak Marketing said, “This collaboration marks a powerful new chapter for BISSELL in India.  We see this partnership as a turning point in how Indian consumers perceive homecare—no longer as a chore, but as a lifestyle choice. With BISSELL’s global innovation and Kareena’s cultural resonance, we’re excited to bring a whole new energy to Indian homes—where technology, tradition, and elegance coexist effortlessly.”

Speaking about the collaboration, celebrity Kareena Kapoor Khan said, “I am a little obsessive about my space. Clean, clear and calm, that’s my thing. So when I found a cleaning partner that actually works as hard as I do, it was a yes. I partnered with BISSELL because it’s not just about cleaning. It’s about how clean it makes you feel. Ab mera ghar bhi, BISSELL Clean.”

In BISSELL®’s upcoming campaign, Kareena Kapoor Khan steps into a striking new avatar — embodying the perfect fusion of style, strength, and functionality, much like BISSELL’s innovative cleaning solutions. With her fresh, relatable energy, Kareena brings a modern edge to the brand. The campaign reimagines her in a bold, empowering light, reflecting how BISSELL helps today’s households clean smarter, faster, and more stylish than ever before.

The post Legacy brand BISSELL ropes in Bollywood icon Kareena Kapoor Khan as the Brand Ambassador in India first appeared on Approach Bollywood.

With this partnership, Magic Moments is reinforcing its identity as the vodka of choice for a generation that celebrates life unapologetically. Just like Kriti, the brand stands for boldness, individuality, and living life on your own terms — with a vibe that’s always turned up.

Abhishek Khaitan, Managing Director, Radico Khaitan Limited, shared his excitement, “We are absolutely pumped to have Kriti on board. She’s smart, stylish, and fearless, just like the new-age consumer we speak to. With this campaign, we are not just raising a toast to the moment; we are owning it. This is a new chapter for Magic Moments, and we are excited to make it magical.”

The brand’s latest milestone — crossing 7 million cases sold this year — highlights its growing popularity and nationwide resonance as more consumers gravitate toward experiences that are bold, authentic, and high on spirit.

Amar Sinha, COO at Radico Khaitan, added, “Radico is super excited to bring together India’s No. 1 vodka with Bollywood’s No. 1 power-packed face. Kriti Sanon isn’t just a star, she is the whole vibe. She connects effortlessly with today’s bold, fearless generation and totally gets what Magic Moments is all about. As we keep levelling up and expanding our footprint, Kriti’s the perfect partner to take the brand into its next big chapter.”

Kriti Sanon, expressing her excitement about the campaign, said, “Magic Moments is all about owning your vibe and celebrating life as it comes, in its raw and untampered form. I am super excited to join the Magic family. This partnership is fun, it’s fierce, and it’s full of energy, just the way I like it. Here’s to living the moment, one magic at a time!”

From high-energy parties to laid-back evenings, Magic Moments aims to be more than just a beverage—it’s an experience. With Kriti Sanon as the face of the brand, the company is set to enhance its presence in both existing and new markets, elevating its connection with the vibrant, young, and dynamic Indian consumer base.

The post Magic Moments ropes in Kriti Sanon as brand ambassador first appeared on Approach Bollywood.

Born on September 17, 1970, in New Delhi, Mukul Dev carved a niche for himself with his charismatic screen presence and ability to bring depth to every role he played. A graduate of St. Columba’s School in Delhi, Dev also held a certificate in aeronautics from the Indira Gandhi Institute of Aviation in Raebareli, showcasing his diverse interests before fully embracing his acting career. He debuted in 1996 with the television serial Mumkin and made his big-screen entry the same year with the romantic drama Dastak, starring alongside Sushmita Sen and Manoj Bajpayee.

Over his 25-year career, Dev became a familiar face across multiple film industries, including Hindi, Telugu, Tamil, Kannada, Bengali, and Malayalam cinema. His notable Bollywood films include Yamla Pagla Deewana (2011), Son of Sardaar (2012), R… Rajkumar (2013), and Jai Ho (2014), where he shared the screen with industry giants like Amitabh Bachchan, Salman Khan, Shahid Kapoor, and Ajay Devgn. On television, he appeared in popular shows such as Gharwali Uparwali, Kasshish, Ssshhhh…Phir Koi Hai, and Kumkum – Ek Pyara Sa Bandhan, earning admiration for his versatility.

The news of Dev’s passing sent shockwaves through the industry, with tributes pouring in from colleagues and friends. Actor Manoj Bajpayee, who worked with Dev in Dastak, shared an emotional post on Instagram: “It’s impossible to put into words what I’m feeling. Mukul was a brother in spirit, an artist whose warmth and passion were unmatched. Gone too soon, too young. Praying for strength and healing for his family and everyone grieving this loss. Miss you meri jaan…until we meet again. Om Shanti .”

Actress Deepshikha Nagpal, a close friend, expressed her disbelief on Instagram, sharing a throwback photo with Dev and writing, “I can’t believe this muks… RIP.” She later spoke to India Today, revealing that Dev had kept his health struggles private, even from close friends. Actor Vindu Dara Singh, who co-starred with Dev in Son of Sardaar, confirmed the news and shared that Dev had become reclusive after the loss of his parents, which may have impacted his health. “He was an amazing person, and we will all miss him,” Singh told India Today.

Dev’s brother, actor Rahul Dev, and his daughter, Sia, survive him. The actor’s private nature meant he rarely discussed personal challenges, but his warmth and dedication to his craft left a lasting impression on those who knew him. In a 2021 interview, Dev reflected on his journey in the entertainment industry, describing it as fulfilling and emphasizing his commitment to bringing authenticity to his roles.

Social media platforms, particularly X, have been flooded with messages from fans and industry peers mourning the loss of the actor. Posts highlighted his contributions to Bollywood and regional cinema, with many calling him a “quiet star” whose work spoke louder than his presence off-screen.

Mukul Dev’s final film, Anth The End, marked his last appearance on the big screen, and colleagues expressed regret that he would not witness the release of Son of Sardaar 2, a posthumous project featuring Ajay Devgn. As the industry bids farewell to a talented performer, his legacy lives on through his extensive body of work and the countless lives he touched with his warmth and artistry.

The post Bollywood and Television Industry Mourns the Loss of Actor Mukul Dev at 54 first appeared on Approach Bollywood.

In a category often seen as clinical and complex, Gabit’s new ad campaign — now live across Instagram, YouTube, OTT platforms, and more — brings humour, style, and relatability. Ranbir Kapoor, known for his private off-screen persona, steps into the spotlight in a refreshingly candid portrayal, showcasing how the smart ring helps users sleep better, move more, recover faster, and manage their health — all without the intrusion of another screen.

“What I liked about GABIT is how effortless it makes staying healthy. No noise, no distractions. Just one smart ring that does it all – and looks good doing it,” said Ranbir Kapoor, who has been personally using the Gabit Smart Ring for the past six months.

The partnership underscores Gabit’s commitment to mainstreaming proactive, preventive health. According to the founders, Kapoor’s alignment with the brand is rooted in authenticity.

Gaurav Gupta, Founder of GABIT, says: “We’re building GABIT as more than just a product. It’s a movement – a shift in mindset. And with Ranbir Kapoor on board, we’re bringing this movement into every home across India — because good health should be accessible to everyone. We believe health should be simple, sustainable, and personalised – something you actually enjoy doing. We hope to inspire millions to take that first step towards better health — with the GABIT Smart Ring.”

Arpana Shahi, Co-founder of Gabit, added, “Health in India has always been reactive. Something we think about only when something goes wrong. With Ranbir on board, we’re changing that story. When someone like him champions rest, recovery, and everyday health, it normalizes a new kind of wellness culture – one that’s proactive, preventive, and here to stay.”

Founded in 2024, Gabit is a longevity-focused health venture backed by $9.5 million in seed funding from Norwest Venture Partners and marquee angel investors including Amit Agarwal, Deepinder Goyal, and Kunal Shah.

What distinguishes Gabit is its full-stack ecosystem—an integration of cutting-edge technology and user-centric design. From the all-in-one Smart Ring that tracks sleep, activity, heart rate, and recovery, to AI-powered tools like PEP (a personal health coach), to science-backed skincare and personalised wellness plans, Gabit delivers tech-powered, deeply human health solutions.

By addressing the four essential pillars of health—fitness, food, sleep, and stress—in a unified platform, Gabit is empowering Indians to take small but meaningful steps toward a healthier, longer life.

The post Gabit ropes in Bollywood Star Ranbir Kapoor as Brand Ambassador first appeared on Approach Bollywood.

Rajyogi Brahma Kumar Nikunj Ji, whose spiritual journey began at age 13 under the guidance of Rajyogini Brahmakumari Dr. Nalini Didi Ji, shared profound insights on the transformative power of Rajyoga Meditation. With over 8,500 published columns across India, Nepal, and the UK, he emphasized soul-consciousness and positive thinking as tools for resilience. “Our thoughts are the seeds of our actions. Cultivating a positive mindset fosters a life of peace and purpose,” he remarked.

Sonu Tyagi, with a rich background in Psychology, Journalism, Advertising & Film Productions, has made significant contributions to spiritual and entertainment media. Leading Approach Entertainment, Approach Communications, Approach Bollywood, and Go Spiritual, Tyagi’s award-winning work as a writer, director, and producer focuses on creating content that inspires self-discovery and emotional well-being. “Media can bridge timeless spiritual values with modern challenges, empowering balanced living,” he noted during the interaction.

Rajiv Krishnan Pisharoti enriched the discussion with perspectives on integrating spiritual principles into daily life, drawing from his dedicated service and meditation practice within Brahma Kumaris.

The interaction explored stress management, the impact of spirituality on mental health, and media’s role in promoting global peace. Nikunj Ji shared practical tools, such as a “one-minute peace” practice to build mental resilience, while Tyagi advocated for uplifting media content to unite communities. Pisharoti emphasized the value of consistent spiritual practice in personal and professional spheres.

The dialogue highlighted Brahma Kumaris’ women-led legacy and its global impact as an international NGO, with over 8,000 centres across 110 countries on all continents. This meaningful interaction underscored the shared vision of Rajyogi Nikunj Ji and Sonu Tyagi to empower individuals through spirituality and media, aligning with Brahma Kumaris’ mission of soul-consciousness and Go Spiritual’s innovative outreach.

Approach Entertainment is an award-winning, full-service company renowned for its expertise in Celebrity Management, Film Production, Advertising & Corporate Film Production, Film Marketing, Events, and Entertainment Marketing with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Hyderabad, Kolkata, and Ahmedabad.

In addition to its core services, the company also operates a PR & Integrated Marketing Communications Agency under Approach Communications and manages a dedicated Bollywood Newswire through Approach Bollywood.

The group’s steadfast dedication to excellence has earned it several distinguished awards, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

In addition to its business ventures, the Group also operates Go Spiritual, a charitable spiritual organization dedicated to promoting philanthropy, spiritual awareness, mental health, spiritual tourism, organic living, wellness, publications, and spiritual events. As part of its mission, Go Spiritual publishes a digital magazine of the same name, serving as a platform to inspire and inform individuals about holistic living and spiritual growth.

For media inquiries, please contact:
Approach Entertainment
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Visit Rajyogi Brahma Kumar Nikunj Ji on : https://www.rajyoginikunj.in/

Visit Go Spiritual Organization on www.gospiritualindia.org & Download Go Spiritual News Magazine App Now. https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en_IN&pli=1

The post Rajyogi Brahma Kumar Nikunj Ji and Sonu Tyagi Meet for a Transformative Dialogue on Spirituality and Media in Mumbai first appeared on Approach Bollywood.

Shah Rukh Khan, with his unparalleled star power and deep cultural connect across generations, embodies the essence of Candere’s vision. The celebrated actor will lead the brand’s multimedia campaigns across digital platforms, television, print, and retail experiences.

Ramesh Kalyanaraman, Director, Candere, said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment – it’s a thoughtful, personal expression of identity and intent.”

Candere has emerged as a distinct voice in the lifestyle jewellery category with its versatile, design-forward collections tailored to evolving consumer tastes. While the brand is well-established in the contemporary women’s jewellery space, it has also built one of the most substantial offerings in the growing men’s jewellery segment.

Shah Rukh Khan, Brand Ambassador, Candere, shared, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”

Candere’s omni-channel approach delivers a seamless customer journey across its robust e-commerce platform and expanding retail footprint. Supported by the trusted legacy of Kalyan Jewellers, the brand blends elegance and affordability, with collections starting at ₹10,000, making it accessible for daily wear as well as significant life moments.

With over 75 retail stores and a fast-growing presence across India, Candere is reshaping how lifestyle jewellery is perceived and purchased—offering designs that transcend adornment to become genuine reflections of personal style and sentiment.

The post Candere ropes in Shah Rukh Khan as Brand Ambassador first appeared on Approach Bollywood.

In the teaser, Kiara makes a striking entrance in a stunning yellow bikini, exuding confidence and glamour against a picturesque backdrop of lush greenery and rolling hills. Her poised demeanor and radiant beauty have sparked a frenzy on social media, with fans and critics alike praising her bold and impactful cameo. Though her screen time is limited, the Shershaah actress has undeniably made a lasting impression, proving once again why she’s one of Bollywood’s most sought-after talents.

Directed by Ayan Mukerji, War 2 promises to be a thrilling addition to the YRF Spy Universe, featuring Hrithik Roshan reprising his role as the suave agent Kabir, alongside new additions to the franchise. While the teaser primarily focuses on intense action sequences and dramatic face-offs, Kiara’s glamorous appearance has added a fresh layer of intrigue, hinting at a potentially significant role for her character in the film.

Kiara Advani, who has been riding high on the success of recent hits like Bhool Bhulaiyaa 2 and JugJugg Jeeyo, shared her excitement about being part of the project. “Working on War 2 was an incredible experience. The energy on set was electric, and I can’t wait for the audience to see what’s in store,” she said in a recent interview.

Fans have taken to platforms like X to express their admiration, with one user writing, “Kiara Advani in that yellow bikini in the War 2 teaser? Absolute fire! She’s owning the screen!” Another commented, “Just a glimpse of Kiara, and I’m already sold. She’s going to be the highlight of War 2!”

As anticipation builds for the film’s release later this year, Kiara’s brief but electrifying appearance has undoubtedly raised the stakes for War 2. With her star power and the promise of a gripping storyline, the movie is poised to be one of 2025’s biggest cinematic spectacles.

Stay tuned for more updates on War 2 as the release date approaches! Download Approach Bollywood App Now.

The post Kiara Advani Steals the Spotlight with a Sizzling Cameo in War 2 Teaser first appeared on Approach Bollywood.

The teaser, unveiled on YRF’s official YouTube channel and social media handles, opens with Jr NTR’s character boldly challenging Hrithik Roshan’s iconic spy Kabir, calling him “India’s best soldier.” Packed with adrenaline-pumping action sequences, the teaser hints at a globe-trotting thriller with jaw-dropping stunts and intense showdowns. Kiara Advani, making her YRF debut, adds a sizzling edge with a brief but striking appearance in a bikini, sparking massive online chatter. The makers shared the teaser with the caption, “Double the fire. Double the fury. Pick your side. #War2Teaser out NOW.”

Fans on X have declared the teaser a “blockbuster,” praising the electric chemistry between Hrithik and Jr NTR, with many calling their face-off “a tsunami of hype.” Kiara’s glamorous entry has also become a talking point, with netizens buzzing about her bold new avatar. Hrithik’s ex-wife Sussanne Khan and girlfriend Saba Azad joined the excitement, commenting, “Out of this world!” on social media posts.

War 2 builds on the legacy of its 2019 predecessor, which was one of the year’s highest-grossing Hindi films. As part of the YRF Spy Universe, alongside blockbusters like Ek Tha Tiger, Pathaan, and Tiger 3, the sequel aims to elevate the franchise with a pan-India appeal, strategically blending Bollywood and South Indian cinema through Jr NTR’s casting. Reports suggest Jr NTR plays a formidable villain, a role that has fans eagerly awaiting his Hindi cinema debut.

The teaser’s release, timed with Jr NTR’s birthday, has been hailed as a masterstroke, with fans flooding X with reactions. “Hrithik vs NTR is going to break the box office!” one user posted, while another wrote, “Kiara’s bikini shot and the action—War 2 is already iconic!” The film’s massive budget, world-tour settings, and Pritam’s electrifying music score further amplify expectations.

With War 2 poised to be a landmark release, the teaser has set the stage for what could be one of 2025’s biggest cinematic spectacles. As the countdown to August 14 begins, Bollywood and South Indian cinema fans alike are ready for a war like no other.

The post War 2 Teaser Launch: Hrithik Roshan and Jr NTR’s Explosive Face-Off Ignites Bollywood Buzz first appeared on Approach Bollywood.

The Indian Armed Forces’ Operation Sindoor, a precise retaliatory strike on May 7, 2025, targeting nine terrorist camps in Pakistan and Pakistan-occupied Kashmir, has been hailed as a bold response to the tragic Pahalgam terror attack on April 22, which claimed 26 lives. While the nation rallied behind its soldiers, with political leaders, celebrities, and citizens voicing unwavering support, the silence of Bollywood’s biggest superstars—Salman Khan, Shah Rukh Khan, Aamir Khan, and Hrithik Roshan—has sparked intense debate and polarized public sentiment.

A Nation in Solidarity, Yet Silence from the Icons

Operation Sindoor, executed with surgical precision, destroyed key terror infrastructures, including Lashkar-e-Taiba and Jaish-e-Mohammad bases, earning praise for its strategic execution and the Indian Army’s bravery. Celebrities like Anupam Kher, Deepika Padukone, Akshay Kumar, and Shahid Kapoor took to social media to laud the armed forces, with posts ranging from heartfelt tributes to patriotic slogans like “Bharat Mata Ki Jai” and “India never forgets.” However, the absence of any public statement from Salman, Shah Rukh, Aamir, and Hrithik—often regarded as Bollywood’s most influential figures—has not gone unnoticed.

Social media platforms, particularly X, erupted with reactions. Posts criticized the quartet for their silence, with some users questioning their patriotism and others calling for boycotts. “Not a single post on Operation Sindoor by any of the Khans or Hrithik ,” wrote one user, while another remarked, “Their silence said it all #ceasefire #IndiaPakistanWar.” The backlash intensified when Salman Khan briefly posted about the India-Pakistan ceasefire on May 11, tweeting, “Thank God for the ceasefire…,” only to delete it after netizens slammed him for ignoring the Pahalgam attack and the Army’s efforts.

Aamir Khan’s Delayed Response Fuels Controversy

Aamir Khan, known for his socially conscious films, faced particular scrutiny. On May 12, five days after Operation Sindoor, Aamir Khan Productions shared a post on X: “Salute to the heroes of Operation Sindoor. Heartfelt gratitude to our armed forces for their courage, bravery, and unwavering commitment to the security of our nation. Thank you to the Honourable Prime Minister for his leadership and determination. Jai Hind.” However, the timing—hours before the trailer launch of his upcoming film Sitaare Zameen Par—drew accusations of opportunism. Netizens flooded comment sections with remarks like, “Too late, Dangal wale sir,” and “Where were you till now? You came when the boycott started.”

Aamir had previously addressed the Pahalgam attack at an ABP event on May 6, stating, “We need justice and assurance that it [terrorist attacks] won’t happen again. We believe in our government, they’ll take action against the anti-social elements.” While this showed some engagement, his delayed response to Operation Sindoor itself left many fans disappointed, with some suggesting his silence was a calculated move to avoid alienating his global fanbase.

Why the Silence?

The silence of Salman, Shah Rukh, Aamir, and Hrithik could stem from several factors. As cultural icons with massive followings in India and abroad, including Pakistan and the Middle East, their statements carry significant weight. A public stance on a politically charged issue like Operation Sindoor risks polarizing their diverse audience. “They know no harm will be done to their business interests by Indian nationalists. They don’t care,” one X user speculated, pointing to their substantial investments in Gulf countries.

Moreover, the stars may be wary of communal undertones in the criticism. Some social media posts have framed their silence as a betrayal, with remarks tinged with bias, particularly for the Khans given their Muslim identities. Hrithik, while not facing the same religious scrutiny, may also be cautious due to his high-profile status and past controversies. “It’s frustrating that their contributions to Indian cinema and society are often overlooked, and instead, they face unwarranted criticism,” noted a report on M9.news, highlighting the unfair expectation for these stars to constantly prove their loyalty.

Another perspective is that silence does not equate to indifference. The quartet may have chosen to support the armed forces privately or felt that public statements could be misconstrued in a tense climate. Preity Zinta, during an AMA session on X, addressed her co-stars’ silence diplomatically: “I cannot speak for everyone else as people process things differently. Being a fauji kid, these things hit close to my heart, so I am very vocal.” Her fans, however, were quick to name Salman, Shah Rukh, Aamir, and Hrithik in the comments, underscoring the public’s expectations.

The Role of Celebrities in National Discourse

The controversy has ignited a broader conversation about the role of celebrities in politically fraught times. While stars like Kareena Kapoor, Katrina Kaif, and Riteish Deshmukh actively supported Operation Sindoor, the silence of Salman, Shah Rukh, Aamir, and Hrithik has been juxtaposed with their past patriotic roles in films like Pathaan, Tiger, Dangal, and War. “They make millions from patriotic films but stay mute when it’s time to show real loyalty,” one netizen remarked, reflecting a sentiment that celebrities bear a responsibility to amplify national unity.

Conversely, defenders argue that expecting mandatory public statements is unfair. “A social media post is no responsibility; it’s an easy, cheap way out for keyboard warriors,” a Reddit user commented. The stars’ silence could be a strategic choice to avoid escalating tensions, especially given the bans on Pakistani artists like Mahira Khan and Fawad Khan in India post-Pahalgam.

A Divided Public and an Ongoing Debate

As India navigates the aftermath of Operation Sindoor and a fragile ceasefire, the silence of Salman Khan, Shah Rukh Khan, Aamir Khan, and Hrithik Roshan remains a lightning rod. While some view it as a betrayal, others see it as a prudent decision in a polarized climate. The debate underscores the immense pressure on public figures to align with national sentiment, even as their silence sparks louder conversations than words might have.

For now, Bollywood’s biggest stars remain tight-lipped, leaving fans and critics to speculate on their motives. Whether they choose to speak or maintain their silence, their influence ensures that their actions—or lack thereof—will continue to shape public discourse.

The post Why Bollywood’s Khans and Top Stars Remained Silent on Operation Sindoor ? first appeared on Approach Bollywood.

Directed by Karan Sharma and produced by Dinesh Vijan’s Maddock Films in association with Amazon MGM Studios, Bhool Chuk Maaf is a quirky rom-com with a time-loop twist, set against the vibrant backdrop of Varanasi. The film has generated significant buzz, topping IMDb’s list of Most Anticipated Movies, with fans eagerly awaiting its unique blend of romance, humor, and small-town charm. The ensemble cast, including veterans like Seema Pahwa, Sanjay Mishra, and Raghubir Yadav, adds to the film’s appeal as a family entertainer.

The controversy began when Maddock Films announced on May 8 that the film would skip its theatrical release, citing national security concerns following Operation Sindoor and escalating tensions between India and Pakistan. The decision to premiere the film on Prime Video on May 16 sparked backlash from exhibitors, particularly PVR Inox, who filed a ₹60 crore lawsuit against Maddock Films for breaching their distribution agreement. PVR Inox argued that the last-minute cancellation, which they claimed was driven by poor advance bookings rather than geopolitical issues, caused significant financial losses.

The Bombay High Court intervened, initially halting the film’s OTT release and upholding PVR Inox’s rights. After a legal face-off, the court ruled in favor of a theatrical release, setting the new date for May 23, 2025. In a notable exception to the standard eight-week OTT window for Hindi films, the court has allowed Bhool Chuk Maaf to stream on Prime Video just two weeks after its theatrical debut, on June 6, 2025. This decision has been hailed as a victory for cinema chains and fans who were keen to experience the film on the big screen.

Maddock Films is set to resume its marketing campaign on May 15, with plans to rekindle the excitement around the film. The original promotional strategy included attaching teasers for Param Sundari (starring Sidharth Malhotra and Janhvi Kapoor) and Thama (starring Ayushmann Khurrana and Rashmika Mandanna) to the theatrical release, though it remains unconfirmed whether these plans will proceed.

Trade sources estimate that Bhool Chuk Maaf had sold around 5,000 tickets in national chains before the initial cancellation, with a projected opening of ₹3 crore. Analysts suggest that with strong content and no major Hindi film competition until June 6, the film could perform well at the box office, potentially collecting ₹15 crore over its opening weekend if word-of-mouth is favorable.

Fans have taken to social media to express their excitement, with posts on X celebrating the return of Bhool Chuk Maaf to theaters. “Can’t wait to see Rajkummar and Wamiqa light up the screen in Varanasi’s charm! #BhoolChukMaaf back where it belongs!” wrote one user. The film’s trailer, released on April 10, and its soulful track Koi Naa, launched on April 16, have already won hearts, setting the stage for a grand theatrical experience.

As the dust settles on this legal saga, Bhool Chuk Maaf is poised to deliver laughter, love, and a touch of time-loop magic to audiences nationwide. Mark your calendars for May 23, 2025, and get ready for a bhasad wali shaadi that promises to be unforgettable.

The post Bhool Chuk Maaf Set for Theatrical Release After Legal Battle first appeared on Approach Bollywood.