The app, set to enhance accessibility and engagement, promises to bring India’s timeless wisdom to a global stage, solidifying the nation’s status as the ultimate spiritual destination. The app is now available for download on the Google Play Store at: https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en.

Go Spiritual stands as a leading charitable and spiritual initiative dedicated to blending ancient traditions with contemporary solutions. Under its expansive mission, the organization promotes spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes. As the spiritual and social arm of the renowned Approach Entertainment Group, Go Spiritual reflects a deep commitment to fostering platforms that resonate with the spiritual and emotional needs of society. With the launch of the Go Spiritual News Magazine App, the organization takes a significant step toward making spirituality accessible, relevant, and engaging in today’s fast-paced digital world.

The Go Spiritual News Magazine App is crafted to redefine how individuals connect with spirituality and wellness, offering a seamless and user-friendly mobile experience that caters to a wide array of interests and needs. This dynamic platform serves as a vast reservoir of enriching content, encompassing a diverse spectrum of topics designed to inspire, inform, and guide users on their personal journeys. It provides updates on spiritual happenings and thought-provoking analyses to keep users connected to the evolving world of spirituality.

For those seeking practical tools, the app offers step-by-step guides and techniques for yoga and meditation, suitable for practitioners of all levels, from beginners to seasoned enthusiasts. Wellness and mindfulness are at the forefront, with expert tips for achieving holistic health, mental clarity, and balanced living in a hectic modern landscape. The app also delves into lifestyle and relationship advice, offering insights for making meaningful choices and nurturing harmonious connections with others.

Health awareness is another cornerstone of the platform, providing in-depth explorations of Ayurveda, organic living, and specialized guidance for senior citizen wellness, empowering users to embrace natural and sustainable approaches to well-being. For those drawn to India’s spiritual heritage, the app doubles as a travel companion, featuring detailed guides to pilgrimage destinations, histories of sacred temples, logistical support for spiritual journeys, and vibrant coverage of festival celebrations that showcase the country’s cultural richness. It invites users to dive deep into cultural explorations, offering comprehensive insights into Hinduism and other religions alongside reflections on India’s multifaceted spiritual traditions.

The app is also a treasure trove of inspiration, brimming with uplifting stories, exclusive interviews with spiritual leaders and thought influencers, carefully curated feature articles, and thoughtful book recommendations to fuel personal growth. Culinary journeys tie spirituality to daily life, presenting healthy and heritage-inspired food explorations that reflect India’s sacred traditions. Additionally, the app keeps users engaged with highlights of spiritual gatherings, festivals, and community initiatives, ensuring a vibrant connection to events that matter.

With interactive features, intuitive navigation, and rich multimedia elements, the app ensures users can effortlessly engage—whether seeking daily inspiration, planning a spiritual journey, or exploring India’s cultural richness. By merging technology with spiritual insight, Go Spiritual aims to create a global digital ecosystem that celebrates and preserves India’s spiritual treasures. The app is now available for download on the Google Play Store at: https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en.

Sonu Tyagi, the visionary Founder of Go Spiritual and Approach Entertainment, shared his passion for the project: “Spirituality encapsulates India’s timeless wisdom and cultural depth. Through the Go Spiritual News Magazine App, we are bringing this profound legacy to the world, inspiring individuals to embrace its teachings and explore its heritage. Our goal is to make India a beacon of spirituality, unity, and cultural richness on the global stage.”

Go Spiritual’s ambitious initiatives are powered by the trailblazing Approach Entertainment Group, a multifaceted conglomerate excelling in celebrity management, film production, advertising and corporate film solutions, film marketing, and events and entertainment marketing. The group also encompasses Approach Communications, a PR and integrated communications agency, and Approach Bollywood, a dedicated Bollywood and entertainment newswire.

Approach Entertainment’s exceptional contributions have earned it prestigious accolades, including the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award. These achievements reflect the group’s commitment to innovation and excellence, which now extends to Go Spiritual’s mission of spiritual and social transformation.

At the helm of both Go Spiritual and Approach Entertainment is Sonu Tyagi, an award-winning writer, director, and producer renowned for his spiritual inclination and creative prowess. Holding a degree in Psychology, Tyagi has completed professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment in 2004, he honed his skills at leading advertising agencies and media houses in India, building a robust foundation for his trailblazing career.

Sonu Tyagi’s recent work as co-producer of the acclaimed spiritual web series Two Great Masters underscores his dedication to meaningful storytelling. He is currently developing new film and web series projects that promise to elevate Approach Entertainment’s creative legacy further. “By presenting India’s spiritual heritage globally, we are not only preserving its significance but also positioning it as a source of inspiration and transformation for humanity,” Tyagi remarked.

The Go Spiritual News Magazine App launch is part of a broader series of initiatives to extend Go Spiritual’s global impact. Following the success of the News Magazine Portal, the organization is preparing to debut Go Spiritual Web TV and an OTT platform. These forthcoming platforms will offer a wide array of spiritual and positive lifestyle content, creating a comprehensive media ecosystem that resonates with audiences worldwide. Together, these efforts celebrate the depth of India’s spiritual and cultural heritage while addressing contemporary challenges with timeless wisdom.

The Go Spiritual News Magazine App invites users worldwide to explore, connect, and grow through its diverse offerings. Download the app today on the Google Play Store at: https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en.

For More Information:
Approach Entertainment / Go Spiritual
Contact: +91 9820965004 / +91 9716962242
Email: info@approachentertainment.com

Visit us at Approach Entertainment : www.approachentertainment.com

Go Spiritual Organization : www.gospiritualindia.org

Go Spiritual News Magazine & App : www.gospiritualindia.in

The post Go Spiritual Launches Go Spiritual News Magazine App to Bring India’s Spiritual Heritage to the World first appeared on Approach Bollywood.

Škoda Auto India is celebrating 25 years in the country with a refreshed strategy that includes signature people-driven campaigns, with Ranveer Singh’s dynamic energy serving as the driving force behind these initiatives. The partnership also coincides with Škoda’s efforts to expand its market reach in India.

Petr Janeba, Brand Director of Škoda Auto India, commented on the partnership, saying, “When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai.’ As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world-class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Škoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer’s persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network, and our customers, as we look to strengthen our position as the most important market for Škoda outside Europe.”

The partnership will debut with a high-energy blockbuster campaign featuring Ranveer Singh alongside the Škoda Kylaq, followed by a brand-centric film slated for release at the end of March. This campaign will also offer fans and customers the opportunity to meet Ranveer Singh and the Škoda Auto India management later in the year.

Expressing his excitement, Ranveer Singh shared, “I am thrilled to be Škoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Škoda Auto in India. Škoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India’s growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry.”

When Superstar Meets Superstar

This collaboration between Škoda Auto India and Ranveer Singh is a natural fit, as his vivacious energy and dynamic personality mirror the fun-to-drive, entertaining ethos of Škoda’s cars, which also offer safety, dependability, and top-notch performance. The partnership is poised to bring Škoda closer to its customers through people-centric campaigns that speak to both current and potential fans.

Driving Future Growth

This partnership is in alignment with Škoda Auto India’s strategic growth plans for the country, as it aims to continue its expansion in the dynamic automotive market. At the recent Bharat Mobility Global Expo 2025, Škoda showcased its diverse portfolio, including models like the Elroq and Enyaq EV, the Kodiaq luxury 4×4, the high-performance Octavia vRS, and the Superb luxury sedan, alongside the MY 2025 Kushaq and the all-new Kylaq.

Škoda Auto India is targeting annual sales of 100,000 cars by 2026, with a significant increase in reach from the current 277 sales and service touchpoints to 350 by the end of 2025. The company’s innovation, European design, and performance-driven approach will be key to attracting new customers, and the partnership with Ranveer Singh is set to amplify this transformation.

The post Ranveer Singh named the First-Ever ‘Brand Superstar’ for Škoda Auto India first appeared on Approach Bollywood.

Known for her impressive performances in films such as the 100-crore blockbuster Munjya, the global streaming hit Maharaj, and the intense Vedaa, Sharvari has quickly become one of the most celebrated actresses of her generation. Her relatable and vibrant on-screen presence aligns perfectly with Sprite’s brand ethos, making her the ideal choice to headline their latest campaign – ‘Sprite, Thand Rakh’.

Sprite, known for its witty, fresh approach to marketing, aims to connect with its consumers through relatable and engaging content. By roping in Sharvari, a rising star who resonates deeply with today’s youth, the brand reinforces its commitment to helping consumers stay cool and refreshed, no matter the situation. The new campaign is set to inspire consumers to remain calm and collected, in true Sprite style.

Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia, shared, “For decades, Sprite has been the go-to youth brand, known for its edgy and authentic communication. This summer, the iconic ‘Thand Rakh’ campaign brings to life how Sprite is a perfectly refreshing ally for teens, always on the go. Launching with a 360 approach – the campaign features all-new films with India’s most loved teen icons. We’re excited to bring this chill philosophy to life and provide the refreshment our young audiences crave.”

The post Sprite Ropes in Sharvari Wagh as Brand Ambassador first appeared on Approach Bollywood.

The initiative will kick off with a nation-wide movement, supported by a variety of media platforms including print, digital, radio, and in-store and outdoor promotional materials. “My Choice My Voice” will be an annual property for Aukera, spotlighting a select group of widely celebrated and accomplished women each year.

Lisa Mukhedkar, Co-founder and CEO of Aukera, spoke about the brand’s commitment to empowering women: “Aukera is a rallying cry for all women to exercise choice, as we believe there is a strong correlation between authentic expression and genuine happiness. Taapsee and Sania have both had a significant impact on the public due to their unwavering confidence and fierce determination to express themselves through unconventional choices. These remarkable women, from different backgrounds and disciplines, have excelled in their respective fields. They are united by a desire to succeed, an openness to new experiences, and an appreciation for quality—all of which are perfectly aligned with our values. The ‘My Choice My Voice’ initiative with these two incredible women is designed to connect with the contemporary Indian woman and show them that no matter what, Aukera will always stand tall to celebrate every choice they make.”

The collaboration with Taapsee and Sania further reinforces Aukera’s broader objective of celebrating women who challenge societal limits, reject compromise, and make empowered decisions. Both women’s powerful performances and determination in their respective fields serve as a testament to the initiative’s ethos. As the faces of the platform this year, Taapsee and Sania will represent Aukera’s values of defying boundaries and embracing the strength of choice.

The partnership will see both stars engaging with the brand through exclusive appearances, digital campaigns, and curated storytelling that highlight the spirit of choice and empowerment.

Taapsee Pannu shared her thoughts on the platform: “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today. Every role I have taken, every project I have said no to, it’s all been a step towards becoming the actor and the woman I want to be. Making a choice is about owing your journey and walking a path that feels authentically yours.”

Sania Mirza also expressed her perspective: “Making a choice for me has always been about determination and resilience. From choosing tennis as my passion to pushing past obstacles on and off the court, my choices have defined my journey. It’s about believing in yourself even when others don’t, and standing firm on what you know is right for you. That’s how I have shaped my identity, not just as an athlete but as a woman.”

“My Choice My Voice” is a powerful reflection of Aukera’s vision to spark meaningful conversations that inspire and uplift women.

The post Aukera launches “My Choice My Voice” with Taapsee Pannu and Sania Mirza first appeared on Approach Bollywood.

Mumbai, India – In response to the growing prevalence of explicit and morally degrading content on digital platforms, Go Spiritual has launched a powerful campaign advocating for the creation and consumption of spiritually and ethically uplifting content. The initiative is set to inspire content creators and audiences to engage with media that upholds positive values, ethics, and cultural integrity.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, has emphasized the urgent need for a shift in digital content trends. “Digital platforms wield immense influence over society, particularly the youth. Unfortunately, much of today’s content prioritizes sensationalism over substance, negatively shaping societal norms. Through this campaign, we aim to encourage meaningful storytelling that nurtures personal and collective well-being,” said Tyagi.

Go Spiritual is a leading charitable and spiritual initiative that blends ancient wisdom with modern solutions to address the challenges of today’s world. Dedicated to promoting spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes, the organization stands as a beacon of hope and transformation.

Go Spiritual’s campaign will harness the power of its extensive media platforms, including Go Spiritual News Magazine and its upcoming Web TV and OTT platform, to drive awareness and promote responsible content creation. The organization will collaborate with like-minded influencers, spiritual leaders, and media professionals to reinforce the significance of moral and spiritual values in digital narratives.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

A crucial aspect of this initiative is advocating for stronger content regulations on digital platforms. Go Spiritual urges regulatory bodies and streaming services to enforce stricter guidelines to curb the proliferation of explicit, absurd, and ethically questionable content. The organization will actively support policies that empower content creators committed to ethical storytelling while discouraging content that erodes societal values.

Beyond policy advocacy, the campaign seeks to create a cultural movement that fosters an environment where digital content serves as a tool for enlightenment, inspiration, and positive transformation. By rallying creators to uphold artistic integrity and encouraging audiences to support content aligned with ethical and spiritual principles, Go Spiritual aims to restore digital media as a force for good in society.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

As this campaign gains momentum, Go Spiritual calls upon media professionals, content creators, policymakers, and audiences to join the movement in shaping a digital landscape that prioritizes meaningful, enriching, and value-driven content. The time has come for a collective commitment to ethical media that uplifts and inspires rather than degrades and misguides.

Go Spiritual is a pioneering initiative and social enterprise that serves as the spiritual and social arm of the renowned Approach Entertainment Group, embodying the group’s commitment to creating transformative platforms that address the spiritual and emotional needs of society.

Approach Entertainment Group is a leader across multiple domains, including celebrity management, film production, advertising and corporate filmmaking, film marketing, events, and entertainment marketing. Its outstanding contributions to the industry have earned it several prestigious awards, including the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and the Yuva Ratn Award. The group also operates Approach Communications, a PR & Integrated Communications agency, and Approach Bollywood, a dedicated Bollywood and entertainment newswire.

The visionary behind the group’s success is Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters underscores his dedication to meaningful storytelling. Currently, he is working on new film and web series projects that aim to further elevate the creative landscape.

A deeply spiritual individual, Sonu Tyagi holds a degree in Psychology and has pursued professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group in 2004, he gained extensive experience working with leading advertising agencies and media houses in India.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

For More Information:

 Contact: 9820965004 / 9716962242
 Visit: www.approachentertainment.com & www.gospiritualindia.org
 Email: info@approachentertainment.com

The post Go Spiritual Launches Nationwide Campaign against Explicit and Absurd Digital Content, Advocating for Positive and Uplifting Media first appeared on Approach Bollywood.

Mumbai: Actor and model Sandeep Srivastav is all set to make his Bollywood debut as the lead hero in the upcoming film 35 Tukde, which is slated for release on February 14, 2025. The much-anticipated movie promises to be an intense and gripping drama, with Sandeep playing a powerful central role.

Hailing from Gorakhpur, Uttar Pradesh, Sandeep has been navigating the film industry for the past eight years, steadily making a name for himself. Now based in Goregaon, Mumbai, he has worked on multiple projects, including music videos and advertisements. His recent Hindi album song with legendary singer Kumar Sanu, Nagma Tere Badan, released on January 31, 2025, has been well received by fans.

Apart from 35 Tukde, Sandeep has featured in three album songs and a Marathi song, showcasing his versatility as an actor and performer. He has also been part of advertisement campaigns, including a notable collaboration with Speak and Spark Company for a jewelry shoot.

With 35 Tukde releasing on Valentine’s Day, audiences can look forward to witnessing Sandeep Srivastav’s journey from a struggling actor to a leading man in Bollywood. The film’s promo has already generated buzz, setting high expectations for its release.

Stay tuned for more updates on Sandeep Srivastav’s cinematic journey!

The post Actor Sandeep Srivastav’s Film 35 Tukde Set for Valentine’s Day Release first appeared on Approach Bollywood.

Co-founded by Tripathi, actor and dialogue coach Vikas Kumar, Akshat Saxena, Varad Bhatnagar, and Sharib Khan, Velvet is committed to reviving and modernizing India’s rich oral storytelling heritage using cutting-edge technology.

Since its beta launch in July 2024 for distribution partners, followed by its public launch in October, Velvet has seen remarkable growth. The platform has 10,000 listeners on its own app and over 1 million listeners through distribution partners like Josh App in India and Future Today Group in the US. Available as a web platform and a free app on iOS and Android, Velvet is designed for audiences who enjoy cinematic, engaging, and imaginative audio content, primarily in Hindi, with plans to expand into English and regional Indian languages.

The platform’s vision is to blend traditional Indian narratives with modern technology, creating immersive storytelling experiences for global audiences. Velvet aims to bring on board prominent voices, particularly from cinema, literature, and various creative fields, to elevate its storytelling experience.

Speaking about his association with the platform, Pankaj Tripathi shared his enthusiasm, “Storytelling is deeply rooted in our culture. From folk tales to epics, our stories have always had the power to inspire, educate, and entertain. With this audio platform, we wanted to take this tradition and elevate it into a cinematic experience for the ears—something that transports listeners into a world of imagination while being deeply rooted in our cultural ethos.”

He further added, “What excites me the most is the opportunity to connect with audiences worldwide and share stories that are uniquely Indian yet universally relatable. This platform is not just about entertainment; it’s about preserving and promoting the art of storytelling in a way that resonates with modern listeners. I believe that audio has the power to evoke emotions in a way that’s different from visual mediums. It allows the listener to imagine, to dream, and to connect with the narrative on a personal level. With the collective vision of our team and the passion behind this project, I am confident that Velvet will open new doors for creative expression and inspire countless storytellers across the globe.”

With Pankaj Tripathi’s involvement, Velvet is set to expand its reach and audience engagement, leveraging his influence to attract more listeners, storytellers, and voice talents. The platform plans to:

• Introduce content in multiple languages beyond Hindi, including English and regional Indian dialects
• Collaborate with prominent voices from Bollywood and beyond for exclusive storytelling experiences
• Expand distribution partnerships to bring Velvet’s unique content to a global audience
• Integrate advanced audio technology to enhance listener experience and engagement

The post Pankaj Tripathi Joins Velvet OTT as Cofounder first appeared on Approach Bollywood.

BBC Studios is renowned for its portfolio of global hit entertainment shows, including The 1% Club, Dancing with the Stars, Weakest Link and Great Bake Off, as well as scripted formats such as The Office and Ghosts. This new multi-year deal will see Banijay Asia launch BBC Studios’ existing and new formats in India for the first time.

Banijay Asia is a joint venture between Banijay Entertainment and Founder and Group CEO, Deepak Dhar, who leads both Banijay Asia and Endemol Shine India in the region. Alongside successful original titles such as Into The Wild With Bear Grylls and Trial By Fire, the companies have seen great success adapting Banijay Entertainment formats for the Indian market including Masterchef, Big Brother, Deal or No Deal, Temptation Island and Fear Factor. They are also behind a number of hit third-party local adaptations including The Night Manager, Call My Agent: Bollywood and The Good Wife. The new partnership will see BBC Studios cease its own production activity locally, once current and contracted commitments are delivered, to focus on this new model in India.

Jacob DeBoer, EVP Global Entertainment for BBC Studios, said: “Banijay Asia is an outstanding producer with the creativity, vision and local expertise to bring BBC Studios’ rich catalogue of formats to life for the Indian market. We are excited for this partnership to bring the next generation of compelling, talked-about entertainment shows to Indian audiences. I would also like to pay tribute to the BBC Studios team in Mumbai for all the incredible content they have developed and produced over the years, with our very first episode of Jhalak Dikhla Ja in 2006.”

Deepak Dhar, Founder and Group CEO, Banijay Asia and Endemol Shine India, said: “BBC Studios has an incredible catalogue of iconic formats and, as its exclusive partner in India, we will bring these powerful stories to Indian viewers with our unique approach to storytelling. This strategic collaboration aligns with our vision of delivering high-quality, impactful content that resonates across platforms.”

Matt Forde, MD Global Entertainment for BBC Studios said: “Our strategy is to deliver BBC Studios’ hit entertainment shows to audiences around the world, working with the best in the business to engage audiences locally. Banijay Asia shares our commitment to its craft and to powerful storytelling, with a proven track record in adapting hit shows that really breakthrough in India. We can’t wait to see what they will do with our world-leading IP.”

The post BBC Studios and Banijay Asia Announce Production Partnership in India first appeared on Approach Bollywood.

In the brand film, Jackie Shroff, with his signature bhidu charm, effortlessly guides travelers through their journey with hassle-free bookings via Yatra. As he assures them of a smooth experience, he also introduces them to a travel essential—Amazon MX Player’s MX Vdesi, where they can binge-watch Korean, Turkish, and Mandarin dramas dubbed in Hindi, Tamil, and Telugu—all for free.

Adding another dimension to the campaign, Duolingo makes an appearance as Jackie Shroff finds himself in a restaurant where he doesn’t know the language. With the help of Duo, Duolingo’s popular mascot, he effortlessly orders food while highlighting the benefits of learning new languages—making travel experiences richer and enhancing the joy of watching international content.

Aruna Daryanani, Director, Amazon MX Player, commented on the partnership, “At Amazon MX Player, we are always looking for innovative ways to engage our audience, and collaborating with brands through quirky, fun brand films is one such avenue. Partnering with Yatra and Duolingo allows us to blend entertainment with utility, making streaming even more engaging. We look forward to more such creative collaborations that bring fresh, entertaining content to our users for absolutely free.”

Dhruv Shringi, Whole-time Director & CEO, Yatra, added, “We are thrilled to have joined forces with Amazon MX Player on this innovative and engaging campaign. We believe that travel should be seamless, enjoyable, and memorable, and this collaboration aligns perfectly with that vision. With Jackie Shroff bringing his inimitable charm to this campaign, it’s a testament to the power of creative collaborations in delivering a complete and enjoyable experience to our customers.”

Amazon MX Player continues to revolutionize free streaming in India, offering award-winning scripted series, reality shows, and international hits in multiple regional languages. The service is available on mobile apps, Amazon shopping app, Prime Video, Fire TV, and Connected TVs, ensuring easy accessibility for audiences nationwide.

The post Amazon MX Player releases brand film Yatra featuring Jackie Shroff first appeared on Approach Bollywood.

V Suresh, CEO of foundit, expressed excitement about the partnership, stating, “We are delighted to partner with ICC’s Cricketer of the Year, Jasprit Bumrah. His exceptional performances for India in 2024 across multiple formats, including winning a World Cup, have not only captivated cricket enthusiasts worldwide but also exemplify the qualities essential for success—agility, precision, and dependability. These attributes closely align with foundit’s commitment to empowering professionals with the skills needed in today’s dynamic job market. We look forward to a meaningful and successful collaboration.”

Anupama Bhimrajka, Vice President – Marketing of foundit, emphasized the significance of the partnership, stating, “Jasprit Bumrah’s precision, speed, and reliability mirror the qualities we uphold at foundit. With 70% of India’s jobseekers tuned into cricket, Bumrah connects with a vast and engaged audience—making him an ideal brand ambassador for foundit. With advanced AI-powered job search, we remain committed to matching job seekers with the perfect opportunities.”

The partnership will draw parallels between Bumrah’s consistent, pinpoint accuracy in the field and foundit’s data-driven job search, showcasing how both excel by making the right moves at the right moment. The campaign featuring Jasprit Bumrah is set to launch across various media platforms in the coming months, emphasizing the importance of leveraging cutting-edge technology to find the perfect career opportunity.

The post foundit welcomes Jasprit Bumrah as Brand Ambassador first appeared on Approach Bollywood.