Sonu Tyagi shares: “As the founder of Approach Entertainment and Go Spiritual, I am deeply moved by Touch—a film that beautifully captures the spiritual essence of enduring love, forgiveness, and human connection across time and cultures. In an era of fast-paced cinema, this story reminds us of the profound impact of genuine emotions and the quiet power of touch. I wholeheartedly recommend it to our Bollywood audience for its emotional depth, universal themes, and artistic brilliance.”

Adapted from Ólafur Jóhann Ólafsson’s bestselling novel, Touch masterfully intertwines two eras: the vibrant, passionate romance in late-1960s London between young Icelandic student Kristófer and Miko, the daughter of a Japanese restaurant owner, and the present-day quest of an elderly Kristófer, facing health challenges amid the early COVID-19 pandemic, to uncover the truth behind his first love’s sudden disappearance. The non-linear plot unfolds with suspense, revealing layers of family secrets, historical trauma from the Hiroshima bombing, and the redemptive joy of reunion—creating a narrative that is both heartbreaking and hopeful.

The central love story is tender, authentic, and profoundly timeless, portraying a bond that defies decades, distance, and adversity. It explores forgiveness, cultural harmony, and the spiritual significance of human connection, making it a refreshing and soul-stirring experience.

Exceptional acting elevates every moment. Egill Ólafsson delivers a masterful, vulnerable performance as the older Kristófer, blending quiet determination with emotional fragility. Pálmi Kormákur brings youthful energy and charisma to young Kristófer, while Kōki captivates as young Miko with innocence and strength. Yoko Narahashi as older Miko adds graceful depth, and supporting stars like Masahiro Motoki as the protective Takahashi-san provide rich authenticity—every role feels essential and fully realized.

Viewer engagement is sustained throughout the 121-minute runtime, thanks to the film’s emotional intensity, intriguing revelations, and moments of warmth that balance its melancholic tone. It draws you in completely, leaving a lasting impact.

The photography by cinematographer Bergsteinn Björgúlfsson is breathtaking, with evocative visuals spanning London’s bustling 1960s streets, Iceland’s stark beauty, and Japan’s intimate settings. The camera captures the passage of time and subtle everyday magic, enhancing the wistful yet uplifting atmosphere.

Poignant dialogues—delivered in English, Icelandic, and Japanese—are sparse yet powerful, conveying deep emotions with elegance. Paired with an evocative soundtrack featuring Icelandic folk songs and recurring musical motifs, they create an intimate, soul-touching experience.

With a 92% Rotten Tomatoes score, 7.4 on IMDb (over 100K votes), and recognition as Iceland’s Oscar entry for Best International Feature Film (shortlisted for 2025), Touch has earned global praise for its artistry and emotional resonance. Now streaming on JioCinema in India, this international treasure deserves your attention.

Approach Bollywood encourages fans to watch Touch—a film that proves true love leaves an eternal mark. For more recommendations and updates, follow Approach Bollywood Newswire & App.

Experience the magic of Touch today!

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The post Approach Bollywood Recommends: Touch (2024) – A Timeless, Heartfelt Love Story That Resonates Deeply with Global Audiences first appeared on Approach Bollywood.

In a comprehensive analysis released this month, Ernst & Young (EY) paints a stark picture of India’s film exhibition sector, revealing a industry grappling with shrinking revenues, falling footfalls, and systemic challenges despite the enduring love Indians have for the big-screen experience. Titled “The Story of Film Exhibition in India 2025,” the 36-page report, prepared in collaboration with the Multiplex Association of India (MAI) and other key associations, underscores the sector’s potential as a driver of economic growth, employment, and cultural influence—if policymakers and stakeholders act swiftly.

The report, backed by surveys of over 14,688 cinemagoers and insights from production houses, arrives at a pivotal time for Bollywood and regional cinemas. While India’s media and entertainment (M&E) sector grew at a compounded annual growth rate (CAGR) of 5.42% from 2019 to 2024, theatrical revenues stagnated with a negative CAGR of -0.2%, dropping from INR 191 billion to INR 187 billion. This lag contrasts sharply with India’s overall GDP growth of 6.6% and per capita GDP rise of 5.75% over the same period.

Indians’ Unwavering Love for Theaters Amid Headwinds

Despite the downturn, the report affirms cinema’s cultural stronghold. A whopping 81% of surveyed cinemagoers prefer theaters over streaming platforms, citing superior sound and video quality (75%) and the joy of “going out” with family or friends (60%). “Cinema has always held a unique place in India’s cultural and social fabric,” notes Kamal Gianchandani, President of MAI, in the foreword. “Theaters are not just venues; they are vibrant community spaces where stories come alive.”

However, the sector’s reach remains limited. With India’s population at 1.4 billion, only about 150 million (roughly 10%) attend movies in theaters annually, per industry estimates. Footfalls plummeted 41% from 1.46 billion in 2019 to 0.86 billion in 2024, while screens per million people dipped from 7.6 to 6.8. Single-screen theaters bore the brunt, declining by around 1,000 since 2018, and even major chains cut investments by 12%.

The success rate of films has also waned: The number of movies grossing over INR 100 crore fell 41% from 17 in 2019 to 10 in 2024. Genres like action/adventure top audience wish lists (55%), but drama, romance, and family films see lower uptake, often consumed at home via streaming.

Global Benchmarks: India Lags in Screen Density and Incentives

Drawing international comparisons, the report highlights India’s underperformance. While China boasts 64 screens per million people and the US 109, India trails at just 7. Screen counts grew marginally from 9,632 in 2014 to 9,927 in 2024—a 3% increase—compared to China’s 285% surge.

Other nations offer robust support: The UK provides enhanced tax credits for independent films, while China waived cultural fees during the pandemic and launched a 1 billion yuan subsidy for affordable moviegoing. Theatrical windows are longer globally—France mandates 4 months for TVOD, Germany 6 months for state-backed films—contrasting India’s shrinking 4-8 week norm.

Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, emphasizes reform: “India’s rich cinematic heritage deserves a future as dynamic as its past. By embracing reform and fostering collaboration between industry and government, India can redefine moviegoing.”

Key Ailments: Content, Windows, Piracy, and Costs

The report identifies multiple pain points. Content quality tops concerns, with 55% of cinemagoers and 78% of producers citing a shortage of quality stories and writers. Short digital windows exacerbate issues: 81% believe films hit streaming within 8 weeks, prompting 53% to wait for OTT releases in the last three months alone.

Piracy remains rampant, with 51% of media consumers accessing illegal content—76% among 19-34-year-olds—and levels spiking post-streaming launches. Economic factors compound woes: India’s GDP per capita ranks 140th globally at US$2,937, leading many to opt for cheaper alternatives like free TV or streaming. A 70% rural-urban income gap further limits access.

Pricing pressures persist. Average ticket prices (ATP) in India (US$1.6) are low on a purchasing power parity basis compared to the US (16.1) or Germany (13.0), but non-ticket revenues (like F&B) lag at 54% of ATP versus 72% in Canada. High GST (18% on tickets over INR 100), electricity costs (INR 12.3/unit for multiplexes vs. INR 3.4-7.7 domestic), and state-imposed price caps (e.g., INR 150 in Tamil Nadu) hinder profitability.

Nitin Datar, President of the Cinema Owners and Exhibitors Association of India (COEAI), stresses preservation: “Single-screen theaters are special—they are community landmarks, symbols of nostalgia, and key to authentic movie experiences.”

The Missed Opportunity: Untapped Pin Codes and Economic Potential

At its core, the report pins the crisis on a screen shortage, particularly low-cost ones. Out of India’s ~19,000 pin codes, 16,350 have no cinemas, leaving vast swathes underserved. Doubling screens to 20,000 could boost revenues by INR 6,600 crore, create 125,000 direct jobs (from today’s 138,000), and generate INR 950 crore in additional taxes.

“The core issue seems to be a shortage of screens, particularly low-cost theaters,” the report states. Piya Sengupta, President of the Eastern India Motion Pictures Association (EIMPA), adds: “With teamwork and support, we can make movie-going better, grow the economy, and share India’s culture with the world.”

Recommendations: Short-Term Fixes and Long-Term Vision

EY outlines actionable steps. Short-term: Extend theatrical windows (65% of producers say 4-week windows hurt performance), deregulate pricing, allow alternate theater uses (e.g., events, sports screenings), enable 24/7 operations, grant industry status for lower electricity tariffs, revise GST slabs to INR 300, and ensure censorship parity with OTT.

Long-term: Offer tax holidays for new screens in underserved pin codes, fast-track approvals, incentivize FDI, and promote “entertainment-in-a-box” mobile setups or multi-purpose community centers in rural areas (where 60% of Indians reside). Convert single screens to multiplexes and strengthen anti-piracy enforcement.

Shashank Raizada, President of the National Association of Motion Pictures Exhibitors – New Delhi, urges collaboration: “Through ongoing collaboration, forward-looking policies, and targeted investments, the cinema exhibition sector can further strengthen its role in India’s cultural economy.”

The report, informed by data from Comscore, UFO Moviez, and EY surveys, calls for a unified push to revitalize the industry. As Gianchandani concludes, “The journey ahead holds tremendous promise… driven by creativity, powered by technology, and sustained by collaboration.”

For the full EY report, visit ey.com. Approach Bollywood Newswire will continue tracking developments in this space.

Sonu Tyagi is an award-winning writer, director, and producer with a distinguished background in journalism and advertising. As the visionary founder of Approach Entertainment—a leading celebrity management, films production, advertising & corporate films productions, films marketing, events & entertainment marketing firm—along with Approach Communications (India’s premier PR and integrated communications agency), Approach Bollywood (a dedicated entertainment news wire), and Go Spiritual (a spiritual organization promoting spirituality, mental wellness, and social impact), he has redefined the landscape of Indian media and entertainment. Discover more at www.approachentertainment.com and www.sonutyagi.com

The post EY Report Highlights Crisis in Indian Film Exhibition: Declining Revenues, Screen Shortage, and Calls for Urgent Reforms first appeared on Approach Bollywood.

Directed by Ankit Sakhiya, the film follows the emotional journey of Laalo (played by Karan Joshi), a humble rickshaw driver burdened by a troubled past, poverty, and personal regrets. While pursuing a quick opportunity for earnings, he finds himself mysteriously trapped in a remote farmhouse. Isolated and haunted by inner demons, Laalo begins experiencing profound visions of Lord Krishna (portrayed by Shruhad Goswami), who serves as a divine guide, leading him through a path of self-reflection, redemption, and spiritual healing. The story blends elements of survival thriller, emotional drama, and deep devotional themes inspired by Bhagavad Gita principles, emphasizing karma, faith, and inner transformation.

Originally released in Gujarati on October 10, 2025, the film started modestly but exploded into a cultural and box-office phenomenon. Made on a remarkably low budget of around ₹50 lakh, it achieved extraordinary success, becoming the first Gujarati film to cross ₹100 crore worldwide (and reportedly reaching ₹120 crore in some estimates). It surpassed previous records like Chaal Jeevi Laiye to become the highest-grossing Gujarati film ever in India. Critics and audiences praised its heartfelt storytelling, strong performances (especially Joshi as Laalo and Goswami as Krishna), soul-stirring music and background score by Smmit Jay, impressive cinematography, and family-friendly message that resonates across generations.

The film’s unprecedented run earned rare perks, including VPF waivers from major multiplex chains like PVR INOX and Cinepolis—typically reserved for big Hindi or international releases—and even a theatrical outing in Poland, a first for Gujarati cinema.

Buoyed by this massive acclaim, the makers dubbed it into Hindi under the presentation of Manifest Films. The Hindi poster dropped on December 22, 2025, followed by a teaser on December 23 and the full trailer on December 29. The Hindi version premiered with special screenings in Mumbai, attended by notable figures like actor Ravi Dubey (known for his role in the upcoming Ramayana) and veteran Padmashri Manoj Joshi, generating buzz among pan-Indian audiences.

Director Ankit Sakhiya described the Hindi rollout as organic and gradual, starting with around 400 shows across 315 screens in India, with plans to expand based on audience demand—mirroring the film’s theme of slow, unfolding divine grace.

Early reactions to the Hindi dubbed edition highlight its emotional depth and spiritual appeal, with viewers calling it a “moving tale of faith and redemption” and a rare film that combines thriller tension with profound humanity. As it competes with big releases like Prabhas’ The Raja Saab and Ranveer Singh’s Dhurandhar, Laalo’s word-of-mouth strength and devotional draw position it as a strong contender for family crowds seeking meaningful cinema.

With its universal message of hope, forgiveness, and divine companionship, Laalo – Krishna Sada Sahaayate continues to prove that powerful storytelling can transcend language barriers and regional limits, paving the way for more Gujarati gems to approach Bollywood audiences.

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The post Gujarati Miracle Goes National: ‘Laalo – Krishna Sada Sahaayate’ Hits Hindi Theaters, Eyes Pan-India Redemption first appeared on Approach Bollywood.

मुंबई : डिजिटल और पारंपरिक मीडिया में लगातार बढ़ती अपराध खबरों, सनसनीखेज हेडलाइंस और नकारात्मक समाचारों और कंटेंट की भीड़ के बीच, गो स्पिरिचुअल ने एक सकारात्मक और सुकून देने वाला डिजिटल अभियान शुरू किया है। यह अभियान लोगों के मन में शांति, सकारात्मकता और भावनात्मक संतुलन लौटाने का प्रयास है।

इस अभियान का शीर्षक है – “दिन भर अपराध, नकारात्मक और बुरी खबरों और कंटेंट से परेशान? गो स्पिरिचुअल न्यूज़ मैगज़ीन ऐप पर पाएं सकारात्मक, प्रेरणादायक, वेलनेस और आध्यात्मिक कंटेंट”।
अभियान यह बताता है कि लगातार नकारात्मक खबरें देखने से मानसिक स्वास्थ्य पर बुरा असर पड़ता है और इससे बाहर निकलने का रास्ता आध्यात्मिक और सकारात्मक कंटेंट है।

शोध और वास्तविक अनुभव बताते हैं कि अपराध और नकारात्मक खबरों का लगातार सेवन चिंता, डर और मानसिक थकान बढ़ाता है। इससे रोज़मर्रा की जिंदगी में तनाव आता है, रिश्तों पर असर पड़ता है और व्यवहार में चिड़चिड़ापन या दूरी पैदा हो सकती है। इसी को ध्यान में रखते हुए यह अभियान लोगों को सकारात्मक और सुकून देने वाले कंटेंट की ओर बढ़ने के लिए प्रेरित करता है।

अभियान के तहत एक आकर्षक वीडियो जारी किया गया है, जिसमें शांत दृश्य, सॉफ्ट म्यूज़िक और प्रभावशाली टेक्स्ट के ज़रिये नकारात्मकता और आध्यात्मिक शांति के बीच का अंतर दिखाया गया है।

गो स्पिरिचुअल न्यूज़ मैगज़ीन ऐप, जो अब गूगल प्ले स्टोर पर उपलब्ध है, यूज़र्स को एक आसान और सहज मोबाइल अनुभव देता है। यह ऐप सकारात्मक और प्रेरणादायक कंटेंट से भरपूर है, जो मन की शांति और संपूर्ण विकास की दिशा में मार्गदर्शन करता है।

यह ऐप एक डिजिटल आध्यात्मिक आश्रय की तरह है, जहां योग और ध्यान के आसान स्टेप-बाय-स्टेप गाइड, वेलनेस और माइंडफुलनेस पर विशेषज्ञों की राय, आयुर्वेद और ऑर्गेनिक लाइफस्टाइल से जुड़ी जानकारी, सीनियर सिटिज़न्स के लिए विशेष स्वास्थ्य टिप्स उपलब्ध हैं। इसके साथ ही पवित्र तीर्थ स्थलों की यात्रा जानकारी, मंदिरों का इतिहास, त्योहारों की कवरेज, प्रेरणादायक कहानियां, आध्यात्मिक गुरुओं के एक्सक्लूसिव इंटरव्यू, फीचर आर्टिकल्स, किताबों की सिफारिशें, हेल्दी और पारंपरिक भारतीय व्यंजन, तथा आध्यात्मिक आयोजनों और सामुदायिक गतिविधियों की जानकारी भी मिलती है।

गो स्पिरिचुअल एक समर्पित आध्यात्मिक और वेलनेस संगठन है, जो आध्यात्मिक जागरूकता, समाजसेवा, मानसिक स्वास्थ्य, समग्र स्वास्थ्य, आध्यात्मिक पर्यटन, मीडिया, आयोजनों और ऑर्गेनिक जीवनशैली को बढ़ावा देता है। हाल ही में इसने अपने संस्था की सफलता के बाद गो स्पिरिचुअल न्यूज़ मैगज़ीन ऐप लॉन्च किया है। साथ ही, यह जल्द ही गो स्पिरिचुअल ओटीटी लॉन्च करने की तैयारी में है, जो पूरी तरह सकारात्मक, प्रेरणादायक और आध्यात्मिक कंटेंट पर आधारित होगा।

अप्रोच एंटरटेनमेंट एंड कम्युनिकेशंस ग्रुप की आध्यात्मिक और सामाजिक इकाई के रूप में, गो स्पिरिचुअल समाज की भावनात्मक और आध्यात्मिक ज़रूरतों को पूरा करने के लिए प्रतिबद्ध है। यह ग्रुप सोनू त्यागी द्वारा स्थापित और संचालित है और मुंबई, दिल्ली, गुरुग्राम, गोवा, देहरादून, चंडीगढ़, कोलकाता, हैदराबाद और जालंधर में सक्रिय है।

सोनू त्यागी एक पुरस्कार विजेता लेखक, निर्देशक और निर्माता हैं। उन्हें विज्ञापन प्रबंधन, पत्रकारिता और फिल्म मेकिंग में पेशेवर योग्यता हासिल है। उन्होंने भारत की प्रमुख विज्ञापन एजेंसियों और मीडिया हाउसेज़ में काम किया है। वे चर्चित आध्यात्मिक वेब सीरीज़ ‘टू ग्रेट मास्टर्स’ के को-प्रोड्यूसर हैं, अंतरराष्ट्रीय फिल्म ‘लिबरेशन’ का निर्माण कर रहे हैं और आने वाली सटायर कॉमेडी फिल्म ‘कैंप डीसेंट’ के क्रिएटिव प्रोड्यूसर हैं।

अप्रोच एंटरटेनमेंट एंड कम्युनिकेशंस ग्रुप को बिज़ इंडिया 2010 अवॉर्ड, वर्ल्ड मार्केटिंग ऑर्गेनाइज़ेशन का सर्विस एक्सीलेंस अवॉर्ड और बिज़नेस टाइकून अवॉर्ड्स में पीआर कंपनी ऑफ द ईयर जैसे कई प्रतिष्ठित सम्मान मिल चुके हैं।

इस अभियान पर अपने विचार साझा करते हुए गो स्पिरिचुअल और अप्रोच एंटरटेनमेंट के संस्थापक सोनू त्यागी ने कहा,
“आज की दुनिया में नकारात्मक, आपराधिक खबरे और कंटेंट मानसिक शांति और सामाजिक संतुलन को नुकसान पहुंचा रही है। ऐसे में हमें ऐसा कंटेंट चुनने की ज़रूरत है जो हमें सुकून दे और आगे बढ़ाए। यह अभियान तनाव भरी खबरों से बाहर निकलकर भारत की प्राचीन आध्यात्मिक विरासत से जुड़ने का एक निमंत्रण है। गो स्पिरिचुअल न्यूज़ मैगज़ीन ऐप के ज़रिये हम सकारात्मकता और संतुलन को सीधे लोगों तक पहुंचा रहे हैं।”

आज ही सकारात्मकता और आंतरिक शांति की इस मुहिम से जुड़ें।
गो स्पिरिचुअल न्यूज़ मैगज़ीन ऐप गूगल प्ले स्टोर से डाउनलोड करें:
https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

The post नकारात्मक और अपराध कंटेंट की भरमार के खिलाफ गो स्पिरिचुअल का डिजिटल अभियान लॉन्च first appeared on Approach Bollywood.

As someone who has always believed that cinema has the power to entertain, provoke thought, and even guide us toward deeper spiritual understanding, I often revisit films that leave a lasting imprint on the soul. One such film that continues to resonate deeply with me is The Invention of Lying (2009) — a work I genuinely consider a modern-day cult classic and a masterpiece in every sense.

In an alternate reality where the very concept of lying has never existed, every human being speaks the unvarnished, often brutal truth. No compliments, no fiction, no comforting illusions — just pure, unfiltered honesty. Into this world steps Mark Bellison (brilliantly portrayed by Ricky Gervais), an ordinary man who one day discovers he can say things that aren’t true. What begins as a simple survival instinct soon evolves into something far more profound: the invention of stories, hope, religion, and compassion itself.

The film’s genius lies in its perfect balance. The natural comedy is effortless — awkward dates, workplace brutalities, and everyday truths delivered with deadpan hilarity. Yet beneath the laughter lies a deeply moving exploration of human nature: our fear of death, our craving for meaning, and the delicate line between harsh truth and compassionate fiction.

The romantic scenes between Ricky Gervais and Jennifer Garner add a tender, heartfelt layer to the satire — reminding us that love, too, often thrives on gentle illusions:

For me, as the founder of Go Spiritual, what elevates this film to something truly special are its spiritual and life-changing messages. It gently asks: Can a comforting story — even if invented — bring more peace, kindness, and hope than brutal reality? It explores faith, morality, the human need for meaning, and the power of compassion in ways that feel profoundly relevant to anyone on a spiritual journey.

Everything about the film is near-perfect: the original premise, the razor-sharp screenplay, the intelligent dialogues, the outstanding direction, and the pitch-perfect ensemble cast. Ricky Gervais delivers one of his finest performances — equal parts charming, flawed, and deeply human.

If you haven’t yet experienced The Invention of Lying, I urge you — make time for it. Watch it with an open heart. You’ll laugh out loud, you’ll pause in reflection, and you may just walk away seeing truth, kindness, and the stories we tell ourselves in a completely new light.

This is not just a movie. It’s a gentle, hilarious, and profoundly moving reminder of what it means to be human.

With love and light, Sonu Tyagi Founder, Go Spiritual & Approach Entertainment January 05, 2026

Sonu Tyagi is an award-winning writer-director, producer, and founder of Approach Entertainment (Films Productions & Celebrity Management) and Go Spiritual (a charitable organization promoting spirituality, wellness, and philanthropy).

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Download Approach Bollywood App Now. https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

Approach Bollywood Newswire & App – Your premier source for entertainment, films, and celebrity updates.

The post Approach Bollywood Recommends Timeless Gem Alert: Why ‘The Invention of Lying’ Is a Modern Cult Classic You Must Watch in 2026 first appeared on Approach Bollywood.

Announced today, the strategic partnership goes far beyond a simple financial investment. Universal Music Group gains global distribution rights to all future original soundtracks from Excel’s projects, while the collaboration includes the launch of a dedicated Excel music label to be distributed worldwide by UMG. Additionally, Universal Music Publishing Group becomes Excel’s exclusive publishing partner, paving the way for UMG artists to feature in Excel’s films and series.

Excel Entertainment, established in 1999, has built an iconic legacy with groundbreaking films like Dil Chahta Hai, Zindagi Na Milegi Dobara, Gully Boy (India’s Oscar submission), the Don franchise, and the Fukrey series. The banner has also made a strong mark in the OTT space with hit series such as Mirzapur, Inside Edge, Made in Heaven, and Dahaad.

As part of the agreement, Devraj Sanyal, Chairman and CEO of Universal Music India & South Asia, will join Excel’s board. Importantly, Farhan Akhtar and Ritesh Sidhwani will retain majority ownership and full creative control, ensuring the studio’s signature storytelling vision remains intact.

Excel CEO Vishal Ramchandani described the partnership as “a pivotal step in our journey to broaden creative opportunities and tell Indian stories with a global lens… transform Excel into a creative global studio.”

Adam Granite, CEO of UMG’s Africa, Middle East, and Asia division, emphasized the strategic fit: “Original soundtracks remain at the heart of India’s fast-growing music market… By investing in and partnering with Excel Entertainment, UMG will be uniquely positioned to contribute from the earliest stage.”

Farhan Akhtar and Ritesh Sidhwani jointly added: “India’s entertainment landscape continues to grow from strength to strength, and this is the perfect moment to build meaningful global collaborations. We’re excited to partner with UMG in what we believe will be a truly creative and transformative alliance—one that unlocks fresh opportunities for artists and repertoire across music, film, and emerging formats. Together, we aim to take culturally rooted stories to the world.”

This deal highlights India’s thriving entertainment ecosystem, with over 375 million OTT viewers and 650 million smartphone users driving demand for music-integrated content. Industry observers see it as a win-win: UMG strengthens its foothold in one of the world’s fastest-growing markets (ranked 15th globally in recorded music revenue), while Excel gains resources to scale ambitious, globally appealing projects.

More details on the new music label and upcoming soundtracks are expected soon. This partnership could redefine how Bollywood harnesses music as a core element of storytelling, opening exciting new chapters for Indian cinema on the world stage.

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The post Universal Music India Acquires 30% Stake in Excel Entertainment: A Major Boost for Bollywood’s Music-Film Synergy first appeared on Approach Bollywood.

Mumbai:  Amid an overwhelming flood of crime reports, sensational headlines, and negative news cycles that relentlessly dominate digital and traditional media, Go Spiritual, a pioneering spiritual and wellness organization, has unveiled a transformative digital campaign aimed at restoring peace, positivity, and emotional balance. The campaign, boldly titled “Fed Up with Crime, Negative & Bad News All Day? Discover Positive, Uplifting, Wellness & Spiritual Content on Go Spiritual News Magazine App”, highlights the detrimental impact of constant exposure to distressing content and invites individuals to embrace enriching spiritual wisdom as an antidote to modern stress.

Research and real-world observations consistently show that prolonged consumption of negative and crime-focused news significantly affects mental health, fostering anxiety, fear, and emotional exhaustion. It unnecessarily creates undue stress in daily lives, strains relationships, and can even influence aggressive or withdrawn behavior patterns. In response, this campaign encourages a conscious shift toward uplifting media that nurtures the mind and soul, featuring a captivating no-voice-over promotional video with serene visuals, calming music, and evocative on-screen text that contrasts the chaos of negativity with the serenity of spiritual harmony.

The Go Spiritual News Magazine App, now available on the Google Play Store, delivers a seamless and intuitive mobile experience brimming with diverse, inspiring content designed to guide users toward inner peace and holistic growth.

It serves as a comprehensive digital sanctuary, offering step-by-step guides for yoga and meditation suitable for all levels, expert insights on wellness, mindfulness, and achieving holistic health in a fast-paced world, in-depth explorations of Ayurveda, organic living, and specialized wellness tips for senior citizens, detailed travel companions to sacred pilgrimage sites with rich histories of temples and vibrant coverage of festival celebrations, uplifting inspirational stories alongside exclusive interviews with spiritual leaders, thought-provoking feature articles, and curated book recommendations for personal evolution, delightful healthy and heritage-inspired culinary journeys rooted in India’s sacred traditions, as well as timely highlights of spiritual gatherings, festivals, and community initiatives that foster connection and purpose.

Go Spiritual is a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media, and organic living. It actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App, building on the success of its portal. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused exclusively on positive, uplifting, and spiritually enriching content.

As the spiritual and social arm of the acclaimed Approach Entertainment & Communications Group, Go Spiritual embodies a profound commitment to creating platforms that address the emotional and spiritual needs of society. The group, founded and led by the visionary Sonu Tyagi, maintains a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, making it the preferred partner for films, celebrities, music labels, and corporates in entertainment, healthcare, finance, education, and spiritual sectors.

Sonu Tyagi is an award-winning writer, director, and producer with professional qualifications in Advertising Management, Journalism, and Filmmaking. Before founding the group, he honed his expertise at leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey.

The Approach Entertainment & Communications Group has been honoured with prestigious recognitions, including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, expressed his passion behind the campaign: “In a world saturated with negativity that erodes mental peace and societal harmony, we have a collective responsibility to choose content that heals and elevates. This campaign is an urgent invitation to break free from stress-inducing news cycles and rediscover joy through India’s timeless spiritual heritage. With the Go Spiritual News Magazine App, we place profound wisdom, positivity, and balance directly in your hands – empowering you to explore, connect, and evolve.”

Join the movement toward positivity and inner peace today. Download the Go Spiritual News Magazine App on the Google Play Store at: https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en.

For More Information: Approach Entertainment / Go Spiritual

Contact: +91 9820965004 / +91 9716962242

Email: info@approachentertainment.com

Visit: www.approachentertainment.com & www.gospiritualindia.org

Go Spiritual News Magazine & App: www.gospiritualindia.in

The post Go Spiritual Launches Digital Campaign Against Negative & Crime News Overload first appeared on Approach Bollywood.

क्लेटन नॉरक्रॉस ने अपने करिश्माई और प्रभावशाली अभिनय से वैश्विक दर्शकों को मंत्रमुग्ध किया है। ‘द बोल्ड एंड द ब्यूटीफुल’ टीवी इतिहास के सबसे लंबे समय तक चलने वाले और सफल ड्रामा शोज़ में से एक है, जो वर्तमान में अपने 38वें सीज़न में है और 100 से अधिक देशों में प्रसारित होता है। रोमांटिक हीरो की उनकी छवि, आत्मविश्वास से भरी स्क्रीन प्रेज़ेंस और सुरुचिपूर्ण अभिनय शैली ने उन्हें दुनिया भर में एक विशाल फैन फॉलोइंग दिलाई है।

‘द बोल्ड एंड द ब्यूटीफुल’ के बाद क्लेटन नॉरक्रॉस ने अपने करियर को अंतरराष्ट्रीय स्तर पर और विस्तार दिया। उन्होंने यूरोप, अफ्रीका, साउथ अमेरिका और अमेरिका में कई फिल्मों और टीवी/वेब प्रोजेक्ट्स में मुख्य भूमिकाएं निभाईं। उनके हालिया प्रमुख प्रोजेक्ट्स में एक्शन थ्रिलर फिल्म ‘लास्ट रिज़ॉर्ट’ (जो वर्तमान में प्राइम वीडियो पर स्ट्रीम हो रही है), इटालियन कॉमेडी फिल्म ‘चाओ ब्रदर’, और फ्रेंच-इटालियन को-प्रोडक्शन ‘द किडनैप’ शामिल हैं, जिसकी शूटिंग थाईलैंड में की गई है।

इसके अलावा क्लेटन नॉरक्रॉस लोकप्रिय अमेरिकी शोज़ बेवॉच, जेएजी, हवाई फाइव-ओ और अंतरराष्ट्रीय फिल्म एयर फ़ोर्स वन इज़ डाउन में भी अहम भूमिकाओं में नज़र आ चुके हैं, जिसमें उन्होंने लिंडा हैमिल्टन और जेरेमी सिस्टो जैसे कलाकारों के साथ काम किया।

अभिनय के साथ-साथ क्लेटन नॉरक्रॉस एक कुशल लेखक और निर्माता भी हैं। उन्होंने पुलिस एक्शन सीरीज़ ‘ब्रूटल एंजेल्स’ का सह-लेखन किया है, जिसमें रोमांस और पैरानॉर्मल एलिमेंट्स भी शामिल हैं। यह सीरीज़ फिलहाल प्रमुख अंतरराष्ट्रीय नेटवर्क्स और प्लेटफॉर्म्स के साथ बातचीत के दौर में है।

क्लेटन नॉरक्रॉस का भारत और भारतीय अध्यात्म से विशेष जुड़ाव है। अपनी हालिया भारत यात्रा के दौरान उन्होंने ऋषिकेश के योग आश्रमों में समय बिताया, मुंबई से लेकर हिमालय तक कई आध्यात्मिक स्थलों का भ्रमण किया और योग, ध्यान एवं माइंडफुलनेस का गहराई से अनुभव किया। उन्होंने आध्यात्मिक वेब सीरीज़ ‘टू ग्रेट मास्टर्स’ की भी खुलकर सराहना की, जिसमें स्वामी विवेकानंद और परमहंस योगानंद की शिक्षाओं को प्रामाणिक और प्रभावशाली ढंग से प्रस्तुत किया गया है। अध्यात्म, ध्यान और मानसिक शांति में उनकी रुचि एप्रोच एंटरटेनमेंट ग्रुप की आध्यात्मिक पहल ‘गो स्पिरिचुअल’ के मूल विचारों से पूरी तरह मेल खाती है।

इस सहयोग के तहत एप्रोच एंटरटेनमेंट भारत में क्लेटन नॉरक्रॉस के मैनेजमेंट, प्रतिनिधित्व, पीआर, डिजिटल पहल, ब्रांड पार्टनरशिप, इवेंट्स, एंडोर्समेंट्स और विभिन्न सहयोगों को एक्सक्लूसिव रूप से संभालेगी। इस साझेदारी से भारतीय फिल्म प्रोजेक्ट्स, अंतरराष्ट्रीय सहयोग, ब्रांड एंडोर्समेंट्स और क्रॉस-कल्चरल इनिशिएटिव्स के नए रास्ते खुलेंगे, जो हॉलीवुड और भारतीय मनोरंजन उद्योग के बीच एक मजबूत सेतु का काम करेंगे।

इस अवसर पर क्लेटन नॉरक्रॉस ने कहा, “भारत की मेरी यात्रा और ऋषिकेश जैसे स्थानों में मिले अनुभव मेरे लिए बेहद परिवर्तनकारी रहे हैं। भारतीय अध्यात्म और संस्कृति से मेरा जुड़ाव और भी गहरा हुआ है। एप्रोच एंटरटेनमेंट और सोनू त्यागी के साथ साझेदारी कर भारत में सार्थक और रचनात्मक अवसरों को तलाशने को लेकर मैं बहुत उत्साहित हूं। भारत मेरे दिल के बहुत करीब है।”

एप्रोच एंटरटेनमेंट ग्रुप के फाउंडर और डायरेक्टर सोनू त्यागी ने कहा, “क्लेटन नॉरक्रॉस एक सच्चे अंतरराष्ट्रीय आइकन हैं। उनकी प्रतिभा, करिश्मा और आध्यात्मिक सोच उन्हें विशिष्ट बनाती है। भारत और इसकी आध्यात्मिक विरासत के प्रति उनका प्रेम इस साझेदारी को और भी खास बनाता है। हमें गर्व है कि हम भारत में उनका प्रतिनिधित्व कर रहे हैं और आने वाले समय में कई प्रभावशाली सहयोग देखने को मिलेंगे।”

सोनू त्यागी एक पुरस्कार-विजेता लेखक, निर्देशक और निर्माता हैं। उन्होंने मनोविज्ञान, विज्ञापन प्रबंधन, पत्रकारिता और फिल्ममेकिंग में पेशेवर शिक्षा प्राप्त की है। एप्रोच एंटरटेनमेंट ग्रुप की स्थापना से पहले उन्होंने भारत की प्रमुख विज्ञापन एजेंसियों और मीडिया हाउसेज़ के साथ कार्य किया। वे चर्चित आध्यात्मिक वेब सीरीज़ ‘टू ग्रेट मास्टर्स’ के सह-निर्माता हैं और आगामी अंतरराष्ट्रीय फिल्म ‘लिबरेशन’ के भी सह-निर्माता हैं। इसके अलावा वे हिंदी सैटायर कॉमेडी फिल्म ‘कैंप डीसेंट’ के क्रिएटिव प्रोड्यूसर हैं, जिसमें ब्रिजेंद्र काला, राजपाल यादव, सारा खान और हेमंत पांडे जैसे कलाकार शामिल हैं। उनके कार्यों में सिनेमा, अध्यात्म और सामाजिक सरोकारों का अनूठा संगम देखने को मिलता है।

एप्रोच एंटरटेनमेंट एक पूर्ण-सेवा एंटरटेनमेंट मार्केटिंग कंपनी है, जो सेलिब्रिटी मैनेजमेंट, फिल्म प्रोडक्शन, विज्ञापन एवं कॉरपोरेट फिल्म्स, फिल्म मार्केटिंग, इवेंट्स और एंटरटेनमेंट मार्केटिंग में विशेषज्ञता रखती है। कंपनी की मौजूदगी मुंबई, नई दिल्ली, गुरुग्राम, गोवा, देहरादून, चंडीगढ़, कोलकाता, हैदराबाद और जालंधर में है।

एप्रोच एंटरटेनमेंट ग्रुप में एप्रोच कम्युनिकेशंस (एक प्रमुख पीआर और इंटीग्रेटेड कम्युनिकेशंस एजेंसी), एप्रोच बॉलीवुड (एक विशेष बॉलीवुड न्यूज़वायर) और गो स्पिरिचुअल भी शामिल हैं। गो स्पिरिचुअल ने हाल ही में गो स्पिरिचुअल न्यूज़ मैगज़ीन ऐप लॉन्च किया है और जल्द ही गो स्पिरिचुअल ओटीटी प्लेटफॉर्म लॉन्च करने की योजना है।

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The post एप्रोच एंटरटेनमेंट ने हॉलीवुड के प्रसिद्ध अभिनेता और ‘द बोल्ड एंड द ब्यूटीफुल’ के स्टार क्लेटन नॉरक्रॉस को किया साइन first appeared on Approach Bollywood.

Karachi: A short film highlighting the growing issue of screen addiction was screened at the National Institute of Public Administration (NIPA), Karachi. The film, titled Screen Locked, was written and directed by award-winning filmmaker Khalid Hasan Khan and stars renowned actor Alyy Khan alongside Atabik Mohsin.

The screening was part of a unique sensitization initiative aimed at senior civil officers. Following the focus group screening, an interactive question-and-answer session was held, and participating officers filled out feedback proformas at the conclusion of the event.

During the visit, Alyy Khan planted an Amaltas tree under the initiative of DG NIPA Karachi, Dr. Syed Saif Ur Rehman, as part of the campaign “Plant a Tree Taller Than Your Height.” Alyy Khan also purchased a book from the NIPA Karachi Book Shop, supporting institutional learning initiatives.

Speaking on the occasion, Dr. Syed Saif Ur Rehman, Director Deneral, NIPA stated that this unprecedented initiative of screening a thought-provoking film was designed “to sensitize senior civil officers to combat digital narcissism and screen dependency”.

Director Khalid Hasan Khan expressed his gratitude to the NIPA Karachi management for launching this “anti–Screen Locked” initiative, calling it a powerful example of thought leadership and institutional responsibility.

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The post Short Film on Screen Addiction Shown to A Focus Group at NIPA Karachi first appeared on Approach Bollywood.

Mumbai: In a fresh, engaging, and culturally resonant initiative to promote road safety this festive season, Approach Bollywood, the country’s premier Bollywood and entertainment newswire and mobile app, has partnered with Go Spiritual, a leading organization championing spirituality, mental health, holistic wellness, and social responsibility, to launch the vibrant digital campaign “Aaj Mere Paas Gadi Hai” against drunk driving.

Designed specifically for the high-risk New Year’s Eve celebrations, the campaign ingeniously reimagines some of the most beloved and iconic dialogues from Bollywood cinema, infusing them with a powerful, life-saving message delivered through humor, wit, and deep cultural connection. The creative twists make the anti-drunk driving appeal instantly relatable, memorable, and highly shareable, especially among audiences who have grown up cherishing these timeless film moments.

The campaign draws inspiration from the legendary line in Deewaar, where the character proudly declares, “Aaj mere paas gaadi hai, bangla hai, bank balance hai.” In a thoughtful and responsible twist, the message becomes: “Even then, I don’t drink and drive” — a gentle yet firm reminder that real success, pride, and strength lie in making wise, life-respecting choices rather than reckless ones.

It also borrows the stern and unforgettable warning from Kanoon — “Kanoon ke haath bahut lambe hote hain” — to powerfully reinforce that the long arm of the law will inevitably catch up with anyone who endangers lives by driving under the influence, leaving no room for impunity.

Adding a light-hearted yet pointed touch, the campaign playfully nods to the famous Sholay moment where Veeru advises Basanti, “Don’t dance in front of these dogs.” Reimagined for today’s context, it transforms into: “Don’t drink, drive, or create a scene” — a fun yet serious appeal to avoid chaos, stay responsible, and keep celebrations safe and joyful for everyone.

The campaign will run actively across social media platforms through January 1, 2026, harnessing Bollywood’s unparalleled emotional and cultural influence to spark conversations, shift mindsets, and ultimately save lives during one of the most dangerous nights of the year for road accidents.

Sonu Tyagi, the visionary Founder and Director of the Approach Entertainment Group, is the creative force behind this initiative. A multifaceted talent, Sonu is an award-winning writer, director, and producer with professional qualifications in psychology, advertising management, journalism, and filmmaking. Before establishing his group, he gained rich experience with leading advertising agencies and media houses across India. His work seamlessly blends cinematic storytelling, social impact, and spiritual values. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international feature film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey.

Approach Bollywood, a flagship vertical under the Approach Entertainment Group, has rapidly become the go-to destination for authentic, real-time Bollywood and entertainment news, in-depth industry insights, exclusive celebrity content, film updates, TV, OTT, music, and more. Its innovative smartphone app delivers breaking news and engaging content directly to millions of Bollywood & entertainment enthusiasts.

Go Spiritual, the campaign’s co-partner, is a dedicated spiritual organization committed to promoting spirituality, spiritual awareness, mental health, holistic wellness, philanthropy, spiritual tourism, events, media, and social causes. Through meaningful initiatives, it inspires mindful living, inner peace, and compassionate values in society.

Approach Entertainment Group is India’s award-winning, full-service entertainment powerhouse, excelling in celebrity management, feature film and web series production, advertising and corporate films, film marketing, large-scale events, and comprehensive entertainment marketing. The group proudly operates across major cities including Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Approach Communications, the group’s specialized PR and integrated communications arm, is renowned for its strategic public relations, media relations, digital marketing, image management, brand partnerships, and 360-degree integrated communication solutions, making it a trusted partner for Corporate, Healthcare, Entertainment, Wellness, Education, Finance, FMCG and other verticals.

Sonu Tyagi shared his thoughts on the campaign: “New Year’s Eve should be a night of happiness, hope, and new beginnings — never tragedy. By weaving Bollywood’s magic into this vital social message, we hope to make responsibility feel natural, joyful, and cool. True celebration comes from caring — for ourselves, for others, and for the roads we share.”

As the world prepares to welcome 2026, Approach Bollywood and Go Spiritual invite everyone to celebrate responsibly: choose a sober driver, opt for ride-sharing, or simply enjoy the night without alcohol behind the wheel. Let this New Year dawn with safety, joy, and togetherness.

For Media Inquiries & More Information: Approach Entertainment / Approach Bollywood

Phone: +91-9820965004 / +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachbollywood.com | www.gospiritualindia.org

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The post Approach Bollywood & Go Spiritual Launch Quirky “Aaj Mere Paas Gadi Hai” Campaign Against Drunk Driving for New Year’s Eve first appeared on Approach Bollywood.