Today’s skincare landscape is increasingly complex, leaving consumers bombarded with overwhelming product choices and conflicting advice. Neutrogena® aims to cut through the confusion with its new philosophy that reinforces its promise of ‘No Compromise’ in skincare, backed by formulations proven to work. With 90 years of breakthrough, clinically proven skincare innovations, Neutrogena® has consistently set new benchmarks for efficacy and product experiences.

Introducing Shraddha Kapoor as its brand ambassador, Neutrogena® highlights a commitment to authentic beauty. Known for her versatile performances and real, relatable persona, Shraddha Kapoor embodies the brand’s promise of beauty with no compromise.

During the event, an engaging panel discussion on ‘Rules for Beauty with No Compromise’ featured Shraddha Kapoor alongside industry experts, including Dr. Punit Saraogi, Chief Dermatologist, Everything Skin & Hair Clinic, and Prithvi, Principal Scientist, R&D Skin Health, Kenvue. The discussion addressed everyday skincare compromises and emphasized the importance of scientific formulations and dermatologist-backed solutions over social trends.

Commenting on the new brand proposition, Manoj Gadgil, Business Unit Head, Essential and Skin Health & Beauty and VP Marketing, Kenvue, said, “At Neutrogena®, we aim to democratize skincare and empower consumers with the knowledge to make informed choices without unnecessary trade-offs or compromises. By innovating and rethinking what is possible, Neutrogena® has consistently created superior beauty experiences backed by science. The launch of Hydro Boost Sunscreen is another example of advanced formulations delivering powerful results and efficacy. In this journey, we are delighted to onboard Shraddha Kapoor as our new brand ambassador for Neutrogena. Shraddha represents everything we stand for—real beauty, authenticity, and trust.”

On joining Neutrogena®’s ‘Beauty with No Compromise’ movement, Shraddha Kapoor shared, “I am thrilled to partner with Neutrogena, a brand that I have used. For me, beauty and skincare should be simple yet effective and backed by science. I’m excited to join Neutrogena in its mission to empower women to make informed choices with no compromises.

In a world dominated by infinite information, skincare trends, ingredients, and regimes, it’s easy to get confused. My mantra is to keep it simple, follow science, and use derm-backed products, and that’s when beauty to a science comes to life”

Neutrogena®’s latest innovation, Hydro Boost Sunscreen, further cements its commitment to dermatologist-developed skincare. Infused with Hyaluronic Acid, Pro-Vitamin B5, and a powerful Vitamin C & E complex, the sunscreen offers long-lasting hydration for up to 12 hours while providing broad-spectrum protection against UVA, UVB, and long-UVA rays—all without leaving a white cast or greasy feel.

The post Neutrogena ropes in Shraddha Kapoor to champion ‘Beauty with No Compromise’ first appeared on Approach Bollywood.

Recognizing India’s diverse breakfast culture, Nutella’s new digital film presents Ranveer Singh playfully debating between his love for Nutella® and a variety of breads—including dosa, paratha, bun, and roti. With his signature charm, he finds the perfect solution: Nutella® with bread! Expressing the universal appeal of this pairing, he declares, “Everyone loves everyone.” As he takes a bite, he concludes with a satisfied smile, “Mornings taste better with Nutella.”

In a first-of-its-kind offer, Nutella® is providing an assured ₹40 cashback on every purchase, further elevating breakfast experiences for consumers across supermarkets, kirana stores, and e-commerce platforms.

To amplify the campaign, celebrity chefs Pankaj Bhadouria, Natasha Gandhi, and Meghna Kamdar will showcase unique breakfast recipes, demonstrating the versatility of Nutella® in pairing with India’s favorite breads.

Zoher Kapuswala, Marketing Head, Nutella®, Ferrero India, stated, “Nutella® has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe breakfast brings joy, fosters connections, and makes everyday moments special. The ‘Nutella Loves Bread’ campaign highlights the perfect pairing of Nutella with breads, a combination that is just meant to be. With Ranveer Singh’s love for Nutella®, infectious energy, and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”

The post Ranveer Singh brings Breakfast Magic in Nutella’s ‘Nutella Loves Bread’ Campaign first appeared on Approach Bollywood.

Sung by Mukesh, with lyrics penned by Kavi Pradeep and music composed by O.P. Nayyar, the song features Deb Mukherjee and has captivated Tyagi with its meditative essence. A media pioneer and spiritual advocate, Tyagi emphasized its lyrical depth. “Chal Akela isn’t just a song—it’s a spiritual journey,” he said. “Its words about walking alone, embracing solitude, and finding power within align perfectly with the universal quest for self-discovery. Deb Mukherjee’s presence in it only amplifies its magic.”

Sonu Tyagi, a writer, director, and producer renowned for his commitment to meaningful storytelling, sees the song as a reflection of Go Spiritual’s core values. “The philosophy of standing alone yet resolute is what drives our mission,” he shared. “The lyrics of Chal Akela capture that beautifully—it’s about the courage to face life’s path solo, guided by an inner light.” His tribute ties the song’s spiritual undertones to the ethos of his platform, which seeks to inspire through ethical and uplifting content.

The news of Mukherjee’s passing prompted Sonu Tyagi to revisit this cherished piece, igniting nostalgia among his followers. His past social media posts praising “Chal Akela” resurfaced, earning praise from fans. “Sonu Tyagi’s love for the song’s spiritual lyrics honors Deb Mukherjee in the most fitting way,” one follower noted. “It’s a timeless message of solitude and strength.”

Through Approach Entertainment and the growing Go Spiritual initiative, Tyagi continues to champion art with purpose. With ventures like Go Spiritual News Magazine and the upcoming Go Spiritual Web TV & OTT, he aims to spotlight works like “Chal Akela” that carry profound meaning. “These lyrics don’t just entertain—they awaken,” Sonu Tyagi said. “They remind us that solitude isn’t loneliness; it’s a sacred space for growth.”

In this tribute, Sonu Tyagi not only remembers Deb Mukherjee but also elevates “Chal Akela” as a spiritual anthem for the ages. For Tyagi, the song’s call to walk alone remains a guiding principle—a lyrical legacy he hopes will continue to inspire as it echoes through time.

Sonu Tyagi : Sonu Tyagi is a renowned writer, director, and producer, celebrated for his dynamic contributions to Indian entertainment, advertising, and media. Spanning Advertising, Journalism, Bollywood Films, Ad Films, and Music Videos, his multifaceted career marks him as an industry leader. Initially trained in Psychology, his passion for cinema led him to study Advertising, Journalism, and Filmmaking. At 24, after working with top Indian ad agencies and media houses, he founded Approach Communications, a leading PR and Integrated Communications Agency, later expanding into Films and Celebrity Management with Approach Entertainment.

Under his guidance, the group earned awards like “The Bizz India 2010 Award” and PR Agency of the Year. Tyagi’s creative touch enhances over 40 Bollywood films through production, marketing, writing, and direction, alongside crafting lyrics for films and music. He now leads Approach Entertainment, Approach Communications, Go Spiritual—a charitable spiritual venture with a magazine and app—and Approach Bollywood. Honored with the Yuva Ratn Award, he’s set to debut as a Bollywood director.

Visit www.sonutyagi.com and www.approachentertainment.com

The post Sonu Tyagi Celebrates the Spiritual Depth of “Chal Akela” in Tribute to Deb Mukherjee first appeared on Approach Bollywood.

On March 19, 2025, a chilling story emerged from Meerut, Uttar Pradesh, shaking the collective conscience of the nation. A woman, identified as Muskaan Rastogi, along with her lover Sahil Shukla, allegedly murdered her husband, Saurabh Rajput, a former merchant navy officer. The details are as macabre as they are heartbreaking: the couple stabbed Saurabh to death, dismembered his body, and sealed the remains in a cement-filled drum. As the founder of Go Spiritual, a platform dedicated to exploring the intersections of spirituality and mental well-being, I feel compelled to reflect on this tragedy—not just as a crime, but as a profound lesson about the fragility of the human soul and the consequences of losing our spiritual moorings.

Saurabh had returned from London on February 24, brimming with love and anticipation, to celebrate the birthdays of his wife and daughter. Little did he know that his homecoming would mark the beginning of a meticulously planned betrayal. According to police reports, Muskaan and Sahil had been plotting his murder since November 2024, acquiring knives, sedatives, and even scouting locations to dispose of the body. After the killing on March 4, they went to great lengths to conceal their crime—dismembering the body, encasing it in cement, and even posting deceptive photos on Saurabh’s social media to maintain an illusion of normalcy. The discovery of the drum, after nearly two weeks, revealed the grim reality of their actions.

From a spiritual and mental health perspective, this incident forces us to ask: What drives a person to such darkness? What unravels within the human psyche to transform love into hatred, trust into treachery? The answers lie not just in the external circumstances but in the internal landscapes of the mind and soul.

The Erosion of Inner Peace

Spirituality teaches us that peace begins within. When we nurture our inner world—through mindfulness, gratitude, and connection to a higher purpose—we cultivate resilience against life’s storms. But when that inner sanctuary is neglected, it becomes a breeding ground for resentment, envy, and despair. Reports suggest that Muskaan’s discontent stemmed, in part, from her husband’s refusal to grant her a divorce and her entanglement in a relationship marked by manipulation and addiction. Her lover, Sahil, allegedly introduced her to drugs, further clouding her judgment and numbing her moral compass.

This is not to excuse their actions—murder is an unforgivable violation of life’s sanctity—but to understand the spiritual void that may have paved the way. Addiction, whether to substances or toxic relationships, is often a symptom of a deeper wound: a disconnection from one’s true self. When we lose touch with our spiritual essence, we become vulnerable to the ego’s destructive impulses—anger, greed, and the illusion of control. Muskaan and Sahil’s elaborate scheme reflects not just a physical crime but a profound mental and spiritual collapse.

The Ripple Effect on the Soul

The tragedy extends beyond the perpetrators to the victim’s family and their six-year-old daughter, who reportedly told neighbors, “Papa is in the drum.” The innocence of that statement pierces the heart, reminding us of the collateral damage of such acts. Spiritually, every action sends ripples through the universe, affecting not just the individual but the collective energy of those around them. The grief of Saurabh’s parents, the confusion of his child, and even the outrage of Muskaan’s own family—who have called for her punishment—illustrate how one moment of darkness can fracture countless lives.

Mental health, too, plays a critical role here. The daughter’s awareness of her father’s fate suggests she may have witnessed or intuited the horror, planting seeds of trauma that could haunt her for years. As a society, we must ask: How do we heal those left in the wake of such violence? Spirituality offers solace—through community, forgiveness (not of the act, but of the pain it causes), and the belief in a higher justice. Yet, it must be paired with practical mental health support to guide survivors toward wholeness.

A Call to Return to the Light

At Go Spiritual, we believe that every tragedy is a mirror, reflecting both our potential for darkness and our capacity for redemption. The Meerut murder is a stark reminder of what happens when we abandon the principles of love, compassion, and accountability. It’s a call to look within—to examine our own resentments, our unhealed wounds, and the ways we may unknowingly harm others through neglect or selfishness.

For those grappling with troubled relationships or inner turmoil, this story underscores the urgency of seeking help—be it through meditation, therapy, or spiritual guidance. The mind can be a battlefield, but it can also be a temple. When we anchor ourselves in awareness and purpose, we disarm the impulses that lead to destruction.

As the legal system takes its course—Muskaan and Sahil now face 14 days of judicial custody—let us not merely condemn, but reflect. Justice must prevail, but so must understanding. Saurabh’s life was a gift, extinguished too soon. His story, though tragic, can inspire us to cherish our loved ones, to heal our spirits, and to choose light over shadow.

In the end, spirituality teaches us that life is sacred, fleeting, and interconnected. Let us honor that truth—not just for Saurabh, but for ourselves and the world we share.

Sonu Tyagi is the Founder of Go Spiritual, dedicated to fostering spiritual growth and mental well-being. Views expressed are personal and rooted in a pursuit of higher understanding.

Visit us at www.gospiritualindia.org & www.sonutyagi.com

The post A Tragic Tale of Love, Betrayal, and the Human Spirit : By Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment first appeared on Approach Bollywood.

In the article, Tyagi details the grim events of March 19, 2025, when Muskaan Rastogi and her lover Sahil Shukla allegedly murdered her husband, Saurabh Rajput, a former merchant navy officer. After months of planning, the couple stabbed Saurabh, dismembered his body, and encased it in a cement-filled drum. Tyagi reflects, “This is not merely a crime—it’s a warning of what happens when the human soul loses its anchor. Spirituality and mental health are our shields against such darkness, and the government must prioritize them to uplift society and make this world a better place for all.”

Tyagi ties this tragedy to broader societal ills—hate crimes like communal violence that fracture communities, relationship betrayals like the Meerut case, and a suicide epidemic, with the National Crime Records Bureau (NCRB) reporting over 1.7 lakh cases in 2023, often fueled by despair and addiction. He warns, “Without inner peace, we see murders, suicides, and the heartbreak of a child—like Saurabh’s six-year-old daughter who said, ‘Papa is in the drum.’ Spirituality offers a path to redemption, while mental health support provides the tools to heal. Together, they can prevent such horrors and build a compassionate world.”

As a psychologist and spiritual advocate, Tyagi champions the transformative power of these disciplines. “Spirituality nurtures resilience, compassion, and a sense of purpose—qualities that disarm destructive impulses like anger or greed,” he explains. “Mental health care—through counseling, awareness, and therapy—addresses trauma and addiction, preventing the unraveling of minds like Muskaan’s, clouded by drugs and manipulation.” He envisions a society where these principles reduce crime by fostering empathy, heal families by restoring trust, and make the world safer and more joyful for future generations.

Tyagi urges the government to act decisively: establish nationwide helplines, subsidize therapy, integrate mindfulness into education, and support survivors of violence. “By blending spiritual wisdom with mental health resources, we can uproot the causes of crime and cultivate a culture of peace,” he asserts. This aligns with Go Spiritual’s campaign against toxic digital content, which he believes erodes societal values.

Go Spiritual, the spiritual arm of Approach Entertainment Group, leverages platforms like Go Spiritual News Magazine and upcoming Web TV and OTT services to spread this vision. Tyagi calls for collaboration with policymakers, experts, and spiritual leaders to create a holistic framework. His work as an award-winning filmmaker, including Two Great Masters, and leadership of Approach Entertainment—recipient of the Biz India 2010 Award—bolster his advocacy.

The Meerut case, with Muskaan and Sahil in custody, reflects India’s broader struggles. Tyagi’s article highlights its ripple effects—grief, trauma, and moral decay—and positions spirituality and mental health as antidotes. “These tools can heal individuals, uplift communities, and transform the world into a sanctuary of light,” he concludes. “The government must lead this change, and we stand ready to help.”

Sonu Tyagi is an award-winning writer, director, producer, and the visionary founder of Go Spiritual and Approach Entertainment Group. A deeply spiritual individual with a degree in Psychology, Tyagi has enriched his expertise with professional courses in Advertising Management, Journalism, and Filmmaking. Before establishing Approach Entertainment in 2004, he honed his skills with leading advertising agencies and media houses in India. His recent work as co-producer of the acclaimed spiritual web series Two Great Masters reflects his dedication to meaningful storytelling, while he continues to develop new film and web series projects that elevate the creative landscape. Tyagi’s personal mission is to blend ancient wisdom with modern solutions, addressing mental health, spirituality, and societal well-being.

Approach Entertainment Group is a powerhouse in celebrity management, film production, advertising, corporate filmmaking, film marketing, events, and entertainment marketing. Renowned for its innovative contributions, the group has earned prestigious accolades, including the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and the Yuva Ratn Award. It operates specialized arms like Approach Communications (a PR & Integrated Communications agency) and Approach Bollywood (a Bollywood and entertainment newswire). As the parent entity of Go Spiritual, Approach Entertainment Group embodies a commitment to transformative platforms that uplift society through ethical media and social impact.

For more information or to support this cause:
Contact: 9820965004 / 9716962242
Visit: www.approachentertainment.com & www.gospiritualindia.org
Email: info@approachentertainment.com

The post Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment , Urges Government to Strengthen Mental Health and Spiritual Wellness Efforts Amid Rising Crime and Societal Breakdown in India first appeared on Approach Bollywood.

IP University, a prestigious NAAC A++ accredited state university, continues to lead in fostering academic excellence and innovation, making it an ideal venue for this impactful session.

Sonu Tyagi, a celebrated writer, director, producer, and media luminary, brought his wealth of experience to the forefront, sharing insights from his illustrious career in advertising, filmmaking, journalism, and spiritual media. With advanced qualifications in Psychology, Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has left an indelible mark on the industry through projects like the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda. His recent recognition at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College underscored his commitment to ethical journalism and spiritual empowerment.

The session, attended by students, aspiring media professionals, and faculty, was a masterclass in navigating the dynamic media ecosystem. Tyagi highlighted the transformative potential of digital platforms and the rise of OTT content, while introducing students to emerging career avenues beyond traditional fields like Journalism, Advertising, and Public Relations. He delved into opportunities in Celebrity & Artist Management, Influencer Management, Content Creation, Branded Entertainment, Digital Media and Journalism, and OTT, presenting these as vibrant pathways for the next generation. Drawing from his leadership at Approach Entertainment Group, a trailblazing organization headquartered in Mumbai with operations across New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Sonu Tyagi outlined how creativity and ethics can shape a positive societal narrative.

The group excels in celebrity management, film production, advertising, corporate film solutions, film marketing, and events, earning accolades like the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award. Its subsidiaries, including Approach Communications—an award-winning PR and integrated communications agency with a healthcare vertical—and Approach Bollywood, a dedicated entertainment newswire, showcase its industry leadership. Tyagi also previewed upcoming ventures like Approach Politics for political communications and Approach Rural for rural marketing, signaling ambitious expansion.

Tyagi’s spiritual inclination shone through as he emphasized the urgent need for positive and spiritual content creation aimed at youth, to foster a mentally fit and morally grounded society. He motivated students to harness their skills to inspire others through uplifting content, drawing from his work with Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. This transformative platform promotes spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes.

With the launch of Go Spiritual News Magazine and plans for Go Spiritual Web TV & OTT and a news app, it seeks to spread spiritual awareness globally. Sonu Tyagi highlighted how Go Spiritual and Approach Entertainment are actively campaigning against obscene and absurd digital content, advocating for media that nurtures rather than exploits. He urged students to reject sensationalism and create content that reflects values and positivity, aligning with his vision for a better society.

Reflecting on the event, Sonu Tyagi said, “It was a privilege to connect with the talented students and faculty at USMC, IP University. The media industry is at a crossroads, and I hope our discussion on emerging avenues—like Celebrity & Artist Management, Influencer Management, and OTT—and the need for positive, spiritual content inspires the next generation to create media that uplifts and empowers society.”

The event was expertly coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and a seasoned producer with a rich background in electronic media and filmmaking, alongside Dr. Kavita Koli, Producer Radio at USMC, who is all set to introduce a community radio at the University School of Mass Communication. Dr. Nazish, known for directing impactful corporate films like Transforming Young Minds and Beyond Milestones for IP University, and Dr. Koli, with her innovative vision for community radio, ensured a seamless flow, fostering an interactive environment where students could engage directly with Tyagi. Adding gravitas to the occasion was Prof. (Dr.) Durgesh Tripathi, Dean of USMC, whose pioneering work in digital media and online education enriched the dialogue with an academic perspective.

Students described the session as “eye-opening” and “motivational,” with many inspired to explore careers in Influencer Management, Content Creation, and OTT while embracing Tyagi’s call to create positive content. His focus on spirituality and wellness, rooted in Go Spiritual’s mission and the campaign against harmful digital content, struck a chord, encouraging attendees to rethink media’s role in building a healthier society.

The University School of Mass Communication, a trailblazer in media education, reaffirmed its commitment to bridging academia and industry through this event. Offering programs like BA and MA in Journalism and Mass Communication, as well as Ph.D. opportunities, USMC equips students with the skills to thrive in a competitive field. The session underscored the school’s dedication to preparing future leaders who can navigate the complexities of modern media with creativity, conscience, and a commitment to societal good.

For more information, please contact:
Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com
Go Spiritual: www.gospiritualindia.org

The post Sonu Tyagi Inspires Future Media & Entertainment Professionals at University School of Mass Communication, IP University, with Interactive Session on Media & Emerging Avenues first appeared on Approach Bollywood.

Emcure has partnered with actor Vidya Balan as the brand ambassador for its Arth range. As part of its efforts in women’s health education, Vidya Balan will raise awareness on topics like intimate care and sleep issues, encouraging women to prioritise their health.

As a part of the association, Vidya Balan will spotlight three key products from the Arth range: Intimate Care to soothe itchiness and dryness in intimate areas, Sleep Support Gummies for blissful and quality sleep; Brain Fog Aid to improve focus and support cognition.

On joining hands with Emcure, Vidya Balan shared, “I am happy to be associated with Emcure’s Arth range—a brand that understands and supports women’s holistic well-being. Women are the backbone of families and communities, yet their health often takes a backseat. I admire Emcure’s commitment to addressing women’s unique health needs and empowering them to take charge of their well-being. True empowerment begins with good health, and through this association, I hope to inspire and encourage women to prioritise themselves through informed choices.”

Speaking on the association, Namita Thapar, whole-time director, Emcure Pharmaceuticals, said, “We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind. We look forward to working with her to address and destigmatize topics around women’s health that are often considered taboo.”

Arth, which initially focused on menopausal health, is now expanding its range to offer more wellness solutions for women. Emcure aims to provide accessible, high-quality health products for women’s overall well-being.

The post Emcure Ropes in Vidya Balan as brand ambassador for its Arth range first appeared on Approach Bollywood.

Ajay Devgn has been named Chairman of Prismix, an AI-driven media company. The leadership team includes Danish Devgn as Co-Founder & Chief Business Officer, Vatsal Sheth as Co-Founder & CEO, and Sahil Nayar as Co-Founder & Chief Creative Officer. Prismix aims to integrate AI technology into storytelling and content creation.

Ajay Devgn, chairman, Prismix, “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable.”

Danish Devgn, co-founder and chief business officer, “Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers.”

Vatsal Sheth, co-founder and chief executive officer, “With this company, we aim to redefine entertainment and guide AI in media. We specialise in harnessing the power of AI to revolutionise media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale.”

Sahil Nayar, co-founder and chief creative officer, “Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling.” 

Prismix focuses on using generative AI for content creation across short films, series, graphic novels, music videos, corporate content, and social media campaigns. The company aims to make complex projects more accessible and is collaborating with media, education, and other sectors to develop AI-driven content.

The post Ajay Devgn launches Prismix, an AI-driven media venture for storytelling first appeared on Approach Bollywood.

Sonu Tyagi is a multifaceted personality with a profound impact on the media, entertainment, and spiritual sectors. With a degree in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has worked with leading advertising agencies and media houses across India, setting benchmarks in creativity and ethical storytelling. He is the creator of the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda, blending profound spiritual insights with compelling narratives.

Recently, Sonu Tyagi was honored at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College for his contributions to ethical journalism and spiritual empowerment. He also presented awards to notable talents like Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024, organized by Adgully, celebrating excellence in the OTT and digital entertainment landscape.

As the founder of Approach Entertainment Group, Tyagi has built a trailblazing organization with a diverse portfolio spanning celebrity management, film production, advertising, corporate film solutions, film marketing, and events. The group operates across major cities in India, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. Approach Entertainment has earned numerous accolades, such as the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award, reflecting its excellence in integrated communications.

The group includes Approach Communications, an award-winning PR, digital, and integrated communications agency with a specialized vertical in healthcare, and Approach Bollywood, a dedicated newswire delivering entertainment updates to digital platforms, print media, TV channels, and apps. Looking ahead, the group is set to launch Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Sonu Tyagi’s commitment to societal good is evident through Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. Go Spiritual is a transformative platform promoting spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes. The initiative has launched the Go Spiritual News Magazine and is preparing to introduce Go Spiritual Web TV & OTT, along with a news and magazine app, to expand its reach in fostering spiritual awareness and ethical living. Tyagi has been vocal about the need for responsible media practices, recently condemning the rise of explicit content on digital platforms and advocating for content that aligns with moral values and societal well-being.

The interactive session at USMC aims to provide students and aspiring media professionals with valuable insights into the evolving media landscape and emerging opportunities within the industry. Tyagi will share his extensive experience, offering a unique perspective on the future of media and the importance of ethical storytelling in shaping a positive societal impact. The event will be coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and an accomplished producer with vast experience in electronic media and the film industry. Dr. Nazish, who has directed notable projects such as the corporate films Transforming Young Minds and Beyond Milestones for IP University, brings his expertise in television production and broadcast journalism to ensure a seamless and enriching experience for participants.

The session will also be graced by Prof. (Dr.) Durgesh Tripathi, Dean of USMC, a distinguished academician known for his contributions to digital media, online education, and advocacy for Open Educational Resources (OERs) and Massive Open Online Courses (MOOCs).

Expressing his enthusiasm, Sonu Tyagi said, “I am honored to engage with the bright minds at the University School of Mass Communication, IP University. The media industry is undergoing rapid transformation, and I look forward to discussing emerging avenues and the role of ethical storytelling in creating a meaningful societal impact.”

The University School of Mass Communication at IP University is a pioneer in media education, offering programs like BA in Journalism and Mass Communication, MA in Mass Communication, and Ph.D. programs. With a strong focus on innovation, digital learning, and industry-academia collaboration, USMC continues to produce skilled professionals who excel in leading media organizations and contribute to academia. This interactive session underscores USMC’s commitment to bridging the gap between academic learning and industry insights, empowering students to become future leaders in the media and communication field.

For more information, please contact:
Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com
Go Spiritual: www.gospiritualindia.org

The post Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual, to Host Interactive Session on Media & Emerging Avenues at University School of Mass Communication, IP University, Delhi first appeared on Approach Bollywood.

Download Approach Bollywood App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

A venture of the award-winning Approach Entertainment Group, Approach Bollywood has successfully positioned itself as a comprehensive Bollywood & Entertainment platform, newswire, and app, offering in-depth coverage of the business side of films, TV, OTT, and the entertainment industry. The ‘Holi Kab Hai, Kab Hai Holi’ campaign, now in its third edition, will roll out across social media platforms, reinforcing its unique mix of entertainment and social responsibility.

The campaign features iconic Bollywood characters like Gabbar, Sambha, Veeru, and Basanti from the legendary film Sholay, reimagined in lighthearted yet impactful scenarios. In one of the witty ads, Gabbar’s iconic dialogue, ‘Holi Kab Hai, Kab Hai Holi’, sparks a humorous exchange with Sambha, setting the tone for the campaign’s blend of nostalgia and fun.

In one advertisement, Gabbar persistently quizzes Sambha about the date of Holi, sparking a series of humorous exchanges. Gabbar quips, “I’m sitting here with nothing to do, thinking of opening a water gun shop for Holi.” This campaign taps into Bollywood’s cultural charm while weaving in a meaningful social message.

Download Approach Bollywood App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

In another ad, Gabbar asks Sambha, “Holi kab hai, kab hai Holi?” to which Sambha snaps back, “Sardar, you keep asking the same thing—are we raiding the village again?” Gabbar, however, surprises him with, “No raids this time. I just want to throw a Holi party.”

Under the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood embeds a vital social message. In a digital ad slated for release three days before Holi, Veeru warns Basanti, “Don’t dance in front of these dogs—they get rowdy after drinking.” Through this lighthearted yet pointed scenario, Approach Bollywood seamlessly incorporates the “Don’t Drink and Drive” message, blending entertainment with a call for social responsibility.

The campaign also collaborates with influencers to amplify its reach, embedding the “Don’t Drink & Drive” theme through clever dialogues and captivating scenes. Backed by the prominent spiritual organization Go Spiritual, this initiative strikes a balance between fun and purpose, delivering its message with impact.

Speaking on the campaign, Sonu Tyagi, Founder of Approach Entertainment Group, stated, “Holi is not just a festival; it’s a celebration of togetherness and joy. With this campaign, our goal is to engage audiences with light-hearted entertainment while spreading awareness about responsible behavior during the festivities.”

In addition to the campaign’s digital rollout, Approach Bollywood has collaborated with social media influencers and content creators to amplify the Don’t Drink & Drive message. The campaign also involves interactive contests, meme challenges, and engaging short video formats to connect with millennials and Gen Z audiences.

Download Approach Bollywood App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

Approach Bollywood, which recently launched its mobile app, has been expanding its footprint in entertainment media with exclusive news stories, interviews, and behind-the-scenes coverage. The platform is set to venture into organizing Bollywood industry-related events, branded content production, and digital-first campaigns in the coming year. Approach Bollywood is set to create a wide range of Bollywood and entertainment content for digital, TV, and OTT platforms, with plans to launch the Approach Bollywood podcast in the near future.

The campaign is another step in Approach Bollywood’s commitment to blending entertainment with social awareness, aligning with the larger vision of Approach Entertainment Group, which has won prestigious awards like The Bizz India 2010 Award, Service Excellence Award, and PR Agency of the Year Award.

Approach Entertainment Group operates across Celebrity Management, Film Productions, Advertising & Corporate Films, Film Marketing, Events, and Entertainment Marketing. It is supported by Approach Communications, a leading PR and Integrated Communications agency catering to diverse sectors. The group also runs Go Spiritual, a charitable spiritual organization working for philanthropy, mental health awareness, wellness, and spiritual tourism.

Leading both Approach Entertainment and Go Spiritual is Sonu Tyagi, an award-winning writer, director, and producer celebrated for his spiritual depth and creative brilliance. With a degree in Psychology and professional training in Advertising Management, Journalism, and Filmmaking, Tyagi brings a rich and diverse skill set to his ventures. Prior to establishing Approach Entertainment in 2004, he refined his expertise at top-tier advertising agencies and media houses across India, laying a strong groundwork for his innovative career.

Download Approach Bollywood App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

His portfolio boasts an impressive array of advertising films, music videos, and short films, alongside roles as executive producer and line producer for numerous Bollywood and Hollywood projects. Sonu Tyagi is gearing up to produce and direct a spiritual short film & Feature Film for an OTT platform soon.

His recent contribution as co-producer of the widely praised spiritual web series Two Great Masters highlights his commitment to impactful narratives. Currently, Tyagi is working on fresh film and web series projects, poised to enhance Approach Entertainment’s legacy of creative excellence.

With operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Kolkata, Hyderabad, and Chandigarh, Approach Entertainment Group continues to be a trailblazer in the entertainment, media, and communications landscape.

Download Approach Bollywood App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

For more information:
Approach Entertainment Group
9820965004 / 9716962242
Visit: www.approachentertainment.com | www.approachbollywood.com

Download Approach Bollywood App Now : https://play.google.com/store/apps/details?id=com.approach.bollywood&hl=en_IN

The post Approach Bollywood Unveils Quirky Holi 2025 Digital Campaign: ‘Holi Kab Hai, Kab Hai Holi’ with a Strong Social Message first appeared on Approach Bollywood.