A legendary watch brand, G-SHOCK India has roped in the young talented Indian cricketer, Shubman Gill as its brand ambassador.
This momentous partnership combines G-SHOCK’s 40-year commitment to creating rugged and trend-setting watches with Shubman Gill’s personification of the spirit of toughness,’ which encompasses both physical tenacity and mental fortitude.
G-SHOCK has a four-decade record of setting unrivalled standards for durability and innovation in the watchmaking world. This incredible journey shows a dedication to perfection, offering timepieces that withstand the hardest environments while delivering flawless precision, inventive design, and trendy appeal to ever-changing youth audiences.
Shubman Gill has captivated the attention of millions with his steadfast passion, extraordinary talent, and resilience both on and off the field. Gill, known for his outstanding performances, exemplifies the ethos of G-SHOCK from its inception: resilience, perseverance, and the quest for perfection. His unwavering pursuit of athletic victories matches the brand’s idea of ‘Absolute Toughness’ and unwavering development to succeed.
Hideki Imai, Managing Director, Casio India, said, “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.”
The cooperation with Shubman Gill establishes a solid basis for G-SHOCK’s engagement with India’s Gen Z and Millennial audiences. G-SHOCK, which is globally marketed as a lifestyle-centric watch brand, is deeply connected with young subcultures, symbolizing the spirit of adventure and perseverance. Gill’s unflinching attitude on the field, where he meets enormous obstacles with steadfast serenity, has a stunning parallel with G-SHOCK’s impenetrable resilience. This partnership crosses boundaries, honouring Gill’s unwavering devotion alongside G-SHOCK’s powerful and enduring legacy.
Shubman Gill is the face of this collaboration, sporting two legendary G-SHOCK all-black versions, the GA-2100-1A1DR and the DW-5600BB-1DR. These two masterpieces have a particular place in G-SHOCK’s storied design progression spanning four decades, demonstrating the brand’s dedication to being at the forefront of innovation and elegance.
G-SHOCK India is ready to take off on a fascinating new chapter, extending its relationship with Gen Z and Millennials’ continual quest for inventiveness, style, and unrivaled durability, with Shubman Gill as its driving force.
On the association, Shubman Gill, said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”
This cooperation promises to be an amazing voyage of strength and inspiration, owing to Shubman Gill’s affection for toughness and G-SHOCK’s drive to stay ahead of the trend.
