Mumbai: Insight Cosmetics, a beauty brand, has onboarded Bollywood actor Disha Patani as its brand ambassador, the company announced in a press release. The brand hopes that this association will help it promote holistic beauty for all skin types.
On the occasion, Insight Cosmetics also launched the exclusive “Lights, Camera, Action” kit which offers consumers the opportunity to achieve Disha Patani’s iconic look. The kit features a curated selection of Insight Cosmetics’ best products that have been handpicked by Disha herself, allowing users to recreate her radiant look with ease.
Expressing her enthusiasm, Disha Patani shares, “I’m absolutely thrilled to be associated with Insight Cosmetics, a brand that resonates with my values and beliefs about beauty. True beauty goes beyond appearances; it’s about feeling beautiful from within. I’m a strong advocate for taking care of my body and skin with products that are not only effective but also gentle and safe. Insight Cosmetics offers exactly that – a wide range of products catering to all skin types without harmful toxins. I’m excited to embark on this journey and encourage everyone to prioritize their skin health while embracing their natural beauty.”
Mihir Jain, managing director of Insight Cosmetics, expresses excitement about this significant collaboration, stating, “Having Disha Patani as our Brand Ambassador is a remarkable milestone for Insight Cosmetics. Her commitment to health and wellness deeply resonates with our brand’s principles. With Disha’s endorsement, we aim to reach a wider audience and underline the significance of adopting a holistic approach to beauty. Together, we will continue to innovate and provide beauty solutions that are not just effective but also safe for all skin types.”
To celebrate this exciting partnership, Insight Cosmetics is launching the exclusive “Lights, Camera, Action” kit. This limited-edition kit offers customers the chance to achieve Disha Patani’s signature look. Curated by Disha herself, the kit includes a selection of Insight Cosmetics’ top products, enabling users to effortlessly recreate her radiant appearance.
Founded by Dinesh Jain, Insight Cosmetics was established in 2012 with its headquarters in Lower Parel, Mumbai, The brand has expanded its distribution network to 20 states and established a presence in 18,000 retail and novelty stores across India. It is also present on more than 12 online platforms and it has its own website where customers can buy products. It has over 350 SKUs including nail polish, lipstick, mascara, eyeliners, eyeshadows, foundations, concealers, lip gloss, and makeup brushes among others. Insight Cosmetics is also the first ever Toxic Free brand in India which is verified by Bureau Veritas.
