Nutella kicks off 60th anniversary celebrations, debuts film starring Ranveer Singh in India
As fans around the world unite once again to celebrate World Nutella Day, Nutella is marking another major milestone as it kicks off celebrations for its 60th anniversary.
Over the past six decades, millions of people have been starting their day with Nutella® to spread positivity, feed togetherness, and bring taste and enjoyment to their table. From humble beginnings in Italy, the brand is now spreading smiles in over 170 countries worldwide.
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Nutella® has evolved into a global brand. However, it started with a story of invention and passion. The product that would eventually become Nutella® was developed by the founder of Ferrero Group, Pietro Ferrero.
In response to cocoa supply shortages after WW2, the original recipe used just a little hint of cocoa – which was rare at the time – and added hazelnuts, a local delicacy in Piedmont, Italy.
Then, in 1964, while many were still making solid chocolate, Pietro’s son, Michele Ferrero, evolved the product and created the Nutella® spread known and loved today.
Giovanni Ferrero, Executive Chairman of Ferrero Group, said, “As we mark this milestone anniversary, we celebrate Nutella® – a beloved global brand driven by an innovative spirit and decades of expertise. Through the unbeatable taste of Nutella®, we have now created a range of new product experiences: Nutella® B-ready, Nutella® Biscuits, Nutella® Muffin and Croissants.
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“Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella® will keep the world smiling for years to come,” Ferrero said.
Nutella® India wishes its fans across the country with a message through a brand film from its Brand Endorser, Bollywood actor Ranveer Singh, who is an fan of Nutella® and invites all to spread happiness and smiles on this milestone.
In addition, Nutella® will be celebrating “60 years” of Nutella through activities all year round starting with a special edition of “60 Years of Smiles” on the Nutella jars.
The announcement message is live on the Nutella® India social pages on Instagram and Facebook as well as YouTube Channel @NutellaIndia.
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