Business

Oatey Ropes in Ajinkya Rahane as brand ambassador

Plant-based dairy alternative brand Oatey has announced that cricketer Ajinkya Rahane has come on board as a brand ambassador.

He is also on board as an investor informed a company statement, without disclosing the nature or scope of investment.

The collaboration between Oatey and Ajinkya Rahane symbolizes the perfect match of shared values and a common vision. Together, we aim to create widespread awareness about healthier living, advocate for the adoption of plant-based food options, and inspire individuals to lead sustainable lives. By promoting sustainable alternatives and encouraging consumers to make conscious, hormone-free choices, we envision a greener, kinder, and healthier future that helps mitigate the catastrophic effects of global warming, being accelerated by animal agriculture,” said, Ankush Jamadagni, Co-founder, Oatey.

Rahane said, “I am excited to collaborate with a health-conscious brand like Oatey. Their commitment to quality products and inspiring brand values align perfectly with my own principles, and I am confident that our partnership will motivate individuals seeking a healthy lifestyle. The growing emphasis on health and fitness everywhere fills me with optimism, and I am honoured to contribute to Oatey’s journey. Together, we can establish a long-lasting and meaningful relationship.”

Oatey’s products include oat milk, millet milk, su m-free chocolate oat milk, kesar Badal and coffee-flavored oat milk.

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