Mumbai: Ferrero India’s Nutella®, the beloved hazelnut cocoa spread, has launched its latest campaign, ‘Nutella Loves Bread,’ featuring Bollywood superstar Ranveer Singh as the brand’s endorser. The campaign highlights how Nutella® transforms India’s favorite breads into delightful morning treats, making breakfast both convenient and delicious.
Recognizing India’s diverse breakfast culture, Nutella’s new digital film presents Ranveer Singh playfully debating between his love for Nutella® and a variety of breads—including dosa, paratha, bun, and roti. With his signature charm, he finds the perfect solution: Nutella® with bread! Expressing the universal appeal of this pairing, he declares, “Everyone loves everyone.” As he takes a bite, he concludes with a satisfied smile, “Mornings taste better with Nutella.”
In a first-of-its-kind offer, Nutella® is providing an assured ₹40 cashback on every purchase, further elevating breakfast experiences for consumers across supermarkets, kirana stores, and e-commerce platforms.
To amplify the campaign, celebrity chefs Pankaj Bhadouria, Natasha Gandhi, and Meghna Kamdar will showcase unique breakfast recipes, demonstrating the versatility of Nutella® in pairing with India’s favorite breads.
Zoher Kapuswala, Marketing Head, Nutella®, Ferrero India, stated, “Nutella® has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe breakfast brings joy, fosters connections, and makes everyday moments special. The ‘Nutella Loves Bread’ campaign highlights the perfect pairing of Nutella with breads, a combination that is just meant to be. With Ranveer Singh’s love for Nutella®, infectious energy, and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”
