Delhi: Crocs has announced the onboarding of Indian cinema star Rashmika Mandanna as its new global ambassador from India. Known for her vibrant on-screen presence and authentic off-screen charm, Rashmika brings a fresh wave of energy to Crocs’ global narrative of celebrating self-expression and individuality.
The collaboration marks the launch of the Indian edition of Crocs’ global campaign, ‘Your Crocs. Your Story. Your World.’, with Rashmika as the face of this localized storytelling effort. The campaign highlights Crocs’ iconic Classics collection and customizable Jibbitz™ charms, inviting consumers to turn their everyday fashion into a celebration of personal identity and creativity.
As Crocs continues its expansion in India, this partnership is poised to strengthen consumer connections and drive growth across diverse and emerging markets. Rashmika’s widespread appeal and cultural relatability make her the ideal voice for the campaign, which focuses on encouraging fans to explore style as a form of storytelling.
Set in Rashmika’s world, the campaign film brings an immersive twist by blending CGI and surreal visuals to reimagine everyday settings—from film sets to red carpets and quiet moments at home—as dreamlike portals of creativity. Each Jibbitz™ charm is brought to life with vibrant animation, turning her Crocs into symbols of her personal passions and moods.
“Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for,” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”
Yann Le Bozec, Head of Crocs International Marketing, shared, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”
Akshat Gupt, CCO & Co-Founder, Kulfi Collective, added, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz™ as a storytelling device—one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”
This 360-degree campaign will run across digital platforms, social media, retail touchpoints, and immersive brand experiences, featuring newly introduced elevated silhouettes such as the Bae Clog, and vibrant new colorways like Mystic Purple and Daylily. Fans can explore these styles at select Crocs stores or online at crocs.in and Myntra.
