Mumbai, June 18, 2025 – Social media giant Reddit has named cricket legend Sachin Tendulkar as its new brand ambassador, a move set to boost its engagement with cricket fans worldwide, especially in India. This partnership underscores Reddit’s growing influence in the global sports arena, aiming to deepen connections within its vibrant digital communities.
Reddit’s sports interest groups, which include over 1,000 communities, have seen a remarkable 30% year-over-year growth. The platform has recently forged partnerships with major sports leagues like Italy’s Serie A, NFL, NBA, MLB, PGA Tour, and NASCAR, further cementing its presence in the sports sector.
Starting this month, fans can interact with the “Master Blaster” through his official Reddit profile, u/SachinTendulkar, and in communities like r/SachinTendulkar. Tendulkar will share personal stories, exclusive insights, and content, while also featuring in Reddit’s marketing campaigns across India and global markets.
Expressing his excitement, Sachin Tendulkar said, “I’m thrilled to join Reddit and connect with fans in a new way. I’m particularly eager to dive into discussions on r/IndiaCricket and r/IndianSports, where the passion for cricket truly shines. This platform allows me to celebrate our shared love for the game with fans worldwide.”
Durgesh Kaushik, Reddit’s Vice President of International Growth, added, “Sachin Tendulkar’s association with Reddit is a game-changer for cricket fans. His presence will make our cricket communities, like r/IndiaCricket, vibrant hubs for global fans to connect, share, and engage directly with one of cricket’s greatest icons. We’re proud to welcome the ‘Master Blaster’ to Reddit.”
Reddit’s “Cricketverse” is thriving, with communities like r/IndiaCricket reporting a 73% surge in activity over the past year. Globally, Reddit’s cricket communities have garnered over 3.7 billion screenviews and 32 million engagements, including posts, votes, and comments.
This collaboration promises to elevate the experience for cricket enthusiasts, offering unparalleled opportunities to engage with Sachin Tendulkar and celebrate the sport’s global appeal.
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