Sonu Tyagi to Reveal the Untold Realities of Bollywood, Advertising, Business & Spirituality on The Sunny Shah Show
Mumbai: Award-winning writer, director and producer and Founder of Approach Entertainment and Go Spiritual, Sonu Tyagi, is set to appear on The Sunny Shah Show for an exclusive video podcast conversation with entrepreneur, leadership advocate and media personality Sunny Shah. During the episode, Tyagi will share candid insights from his journey across Bollywood, advertising, communications, business, entrepreneurship and spirituality.
The forthcoming episode will explore the realities behind India’s film, advertising and entertainment businesses, going beyond the glamour to examine the challenges, uncertainties and professional struggles faced by creators and entrepreneurs. Tyagi will discuss leadership, film production, celebrity management, advertising, public relations, business resilience, mental well-being and the importance of spiritual consciousness in professional life.
Sunny Shah is a recognised entrepreneur and public personality and the Founder and CEO of The Leadership Federation, a global leadership community and events platform. Known for bringing together CXOs, entrepreneurs, policymakers and change-makers, Shah has helped connect India’s expanding business ecosystem with leadership communities across the Middle East, Asia, the United States and Europe.
As host and creator of The Sunny Shah Show, Shah conducts candid, idea-driven conversations with influential personalities from business, government, technology, sports, media, entertainment and social impact. With a community of more than 400,000 subscribers, the show has emerged as a platform where accomplished leaders and change-makers discuss the experiences, decisions, challenges, failures and values that have shaped their lives.
The show’s diverse guest roster includes civil servant Jayesh Ranjan, badminton champion Saina Nehwal, technology and artificial intelligence leader Dr. Jassim Al Awadhi, media and communication expert Dave Crane, actress and media personality Pooja Bedi, and conservation biologist Krithi Karanth.
Through The Leadership Federation, Sunny Shah also convenes leadership conclaves, global summits, awards and CXO roundtables. Its flagship GCC Leadership Conclave has expanded across major Indian cities, while its Global Roundtable series is building connections among senior business leaders in Singapore, Dubai, the United States and Europe.
During the conversation, Sonu Tyagi will trace his journey from studying psychology, journalism, advertising management and filmmaking to gaining professional experience with leading advertising agencies and media organisations. He founded his first venture at the age of 24 and subsequently developed Approach Entertainment Group into a multi-vertical organisation operating across entertainment, communications and purpose-driven media.
“I am delighted to join Sunny Shah on The Sunny Shah Show. Sunny has created a platform where leaders can move beyond their achievements and speak about the struggles, failures and values behind their journeys. I look forward to discussing the realities of Bollywood, advertising and business, along with why spiritual growth must accompany professional ambition,” Tyagi added.
Sonu Tyagi has contributed to more than 40 Bollywood films through production, marketing, writing, direction, celebrity management and creative consultation. He created and co-produced the spiritual web series & film Two Great Masters, featuring veteran actor Rakesh Bedi and presenting the teachings of Swami Vivekananda and Paramahansa Yogananda. He is also co-producing the global English-language feature film Liberation and serves as Creative Producer on the satirical Hindi comedy Camp Decent, featuring Brijendra Kala, Rajpal Yadav, Sara Khan and Hemant Pandey.
The episode will additionally highlight the philosophy behind Go Spiritual, a spiritual and wellness organisation working across spiritual awareness, philanthropy, mental health and wellness, Ayurveda, organic living, spiritual tourism, media, events and social causes. Its initiatives promote vegetarianism, animal compassion, hunger eradication, blanket donations, emotional well-being and conscious living. Go Spiritual has recently launched the Go Spiritual News Magazine & App.
Approach Entertainment Group comprises Approach Entertainment, an award-winning celebrity and talent management, film production, advertising and corporate films production, film marketing, events and entertainment marketing company; Approach Communications, an award-winning PR, digital and integrated communications agency; and Approach Bollywood, a Bollywood and entertainment newswire, portal and app. Sonu Tyagi’s work has received honours including The Bizz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, the Yuva Ratn Award, and recognition among the Top Most Leaders in Mental Health.
For More Information:
Approach Entertainment Group / Go Spiritual
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com | sonutyagi@sonutyagi.com
Websites: www.approachentertainment.com | www.sonutyagi.com | www.approachcommunications.in
