Mumbai: Sprite India has announced Bollywood’s rising star, Sharvari, as their new female brand ambassador. With her effortless charm and youthful energy, Sharvari perfectly embodies the refreshing and cool persona that Sprite has long stood for.
Known for her impressive performances in films such as the 100-crore blockbuster Munjya, the global streaming hit Maharaj, and the intense Vedaa, Sharvari has quickly become one of the most celebrated actresses of her generation. Her relatable and vibrant on-screen presence aligns perfectly with Sprite’s brand ethos, making her the ideal choice to headline their latest campaign – ‘Sprite, Thand Rakh’.
Sprite, known for its witty, fresh approach to marketing, aims to connect with its consumers through relatable and engaging content. By roping in Sharvari, a rising star who resonates deeply with today’s youth, the brand reinforces its commitment to helping consumers stay cool and refreshed, no matter the situation. The new campaign is set to inspire consumers to remain calm and collected, in true Sprite style.
Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia, shared, “For decades, Sprite has been the go-to youth brand, known for its edgy and authentic communication. This summer, the iconic ‘Thand Rakh’ campaign brings to life how Sprite is a perfectly refreshing ally for teens, always on the go. Launching with a 360 approach – the campaign features all-new films with India’s most loved teen icons. We’re excited to bring this chill philosophy to life and provide the refreshment our young audiences crave.”
