Sugar Pop Beauty, a makeup brand, has announced the appointment of Bollywood actress Shehnaaz Gill as its first brand ambassador.
According to the company, the partnership is aimed at cementing its position as a fan favourite and create new opportunities for mass customer acquisition, especially with Gen Alpha and Gen Z audiences in India that are new to makeup. Shehnaaz has also appeared in a short digital introductory campaign that reinforces the brand’s USP of easy-to-use high-quality makeup products.
Commenting on the partnership, Shehnaaz said, “Collaborating with SUGAR POP is truly a dream come true for me! It’s an incredible opportunity to embark on this journey alongside them, where I can utilize my effervescent charm and contribute to spreading positivity through their amazing range of products. This partnership feels like a perfect match, as if it were destined to be. I wholeheartedly support SUGAR POP’s mission to make high-quality, user-friendly makeup products accessible to young Indian women all across the country. It aligns perfectly with my own beliefs, and I am thrilled to be a part of this initiative that aims to empower and uplift women in every corner of our nation.”
Started in 2020 as a retail-first brand, SUGAR POP Beauty can be seen growing at a record-breaking speed as an omnichannel brand. The brand boasts of a unique distribution strategy with an established presence across 50,000+ retail outlets in a short span of 18 months with equal focus on Tier 1, Tier 2, and Tier 3 cities. With an extensive portfolio of 30+ ranges and 130+ SKUs across Lips, Eyes, Face, Skin, and their hero range nails, SUGAR POP has cultivated a strong customer base amongst Gen Alpha and Gen Z consumers in less than 3 years. Today, the young brand is available across the length and breadth of the country, as well as all leading online marketplaces and the brand’s own website.
