Indian movie icon Kareena Kapoor Khan has formed a strategic partnership with Vineeta Singh & Kaushik Mukherjee, the Founders of the leading makeup brand, SUGAR Cosmetics to launch Quench Botanics, a premium Korean skincare brand tailor-made for Indian skin and weather conditions. The iconic superstar, joins the team at Quench as Co-owner and Investor, furthering her entrepreneurial journey with a vision to build the brand into one of the largest and most-loved beauty brands in the country.

With its range of high-quality, skin-rejuvenating Korean skincare products, Quench Botanics aims to address key Indian skin concerns. Made with effective natural ingredients, which are 100%vegetarian, Quench currently offers 90+ high-performing products with more innovations in the pipeline. With a focus on Gen Z and millennials, the Quench product range is available at an affordable price.

Kareena Kapoor Khan, celebrated on and off the screen for her talent, versatility, style, and beauty, strengthens her entrepreneurial objectives with her investment in Quench Botanics. Known for setting trends throughout her illustrious career, Kareena will work closely with the team at Quench Botanics to realize the vision of growing it into a true omnichannel beauty brand that addresses the real needs of the Indian consumer.

Vineeta Singh, the Co-founder & CEO of SUGAR Cosmetics expressed her excitement at this new partnership, stating, “Kareena Kapoor Khan is a true icon in every sense, and we are delighted to build Quench Botanics with her as a co-owner and investor. Kareena embodies the essence of effortless beauty and authenticity, and her commitment to simplicity aligns perfectly with Quench Botanics’ vision of offering skincare solutions that are based on minimalism and the goodness of nature. We are excited to embark on this journey together and look forward to taking Quench Botanics to greater heights of success.”

Speaking about this new venture, Kareena Kapoor Khan said, “I am delighted to join forces with Vineeta, Kaushik, and their entire team to bring Quench Botanics to the Indian consumer. I believe in their vision for the brand and the commitment to creating simplified, natural ingredient-led products. It perfectly captures my idea of beauty and skincare. I believe we have a differentiated product offering that will provide uncomplicated skincare solutions to address diverse Indian skin concerns and climatic conditions, all at an affordable price. I am excited to work with the team to build Quench into a well-respected and loved brand of India.”

The partnership between Kareena Kapoor Khan and the makers of one of India’s most sought-after cosmetics brands holds great promise for the future of Quench Botanics, as they continue to create innovative and sustainable beauty and wellness solutions that empower individuals to look and feel their best.

About Quench Botanics

Quench Botanics is a ‘made-in-Korea’ skincare brand that is a joint venture between Kareena Kapoor Khan and Vellvette Lifestyle Pvt. Ltd. (the business entity that owns and operates the brand “SUGAR Cosmetics”). The partnership was formed with a vision of offering path-breaking Korean skincare formulations that target and prevent skin concerns like acne, blemishes, oil control, open pores, dull and uneven skin and promise a smoother, hydrated and healthier-looking complexion.

Made with effective natural ingredients like Korean ginseng, matcha green tea, cica, lotus root, grapefruit, cherry blossom extracts, sea buckthorn, tea tree oil, moringa oil and witch hazel – Quench’s products also contain gentle actives like niacinamide, hyaluronic acid, salicylic acid, and glycolic acid, plus classic skin-loving boosters like vitamin E and glycerine that create the perfect recipes for happy, healthy and radiant skin.

The post Kareena Kapoor Khan Partners with the Makers of SUGAR Cosmetics to Bring Korean Skincare Brand ‘Quench Botanics’ to Indian Gen Z & Millennials first appeared on Approach Bollywood.

The campaign emphasises St.Botanica’s commitment to providing consumers with the world’s finest ingredients in their self-care products. With a range of luxurious, potent blends containing Argan Oil sourced all the way from Morocco, the campaign shines a spotlight on St.Botanica’s core principles: using powerful ingredients from around the world, crafting rich and effective formulations, ensuring products are free of harmful chemicals, and conducting rigorous scientific testing for guaranteed results. Leveraging Kareena Kapoor Khan’s appeal, the digital video campaign engages new generations of consumers, emphasising the brand’s promise of delivering high-quality ingredients in their self-care essentials.

“At St.Botanica, our core focus and commitment lies in using the world’s finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica’s philosophy and strengthens our dedication to providing consumers with the very best in self-care.” stated Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.

Expressing her excitement, actor and brand ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I’ve wholeheartedly embraced the brand’s core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world’s finest ingredients. My experience with the products and deep resonance with the brand’s values fuels my excitement to be a part of St.Botanica’s journey.”

The post St. Botanica launches digital campaign with Kareena Kapoor Khan for Moroccan Argan Hair Care Range first appeared on Approach Bollywood.

MyTrident, the flagship home furnishing brand of Trident Group (a USD 2 billion conglomerate) announced the iconic and ever-radiant Kareena Kapoor Khan as their brand ambassador during the launch of its Fall-Winter’23 collections in Andaz, Aerocity, New Delhi. The rapidly expanding retail and e-com brand MyTrident welcomed the blockbuster celebrity to its family with a vision to provide accessible luxury to every Indian household.

While addressing the media at the event, Kareena Kapoor Khan said, “I’m delighted to be associated with MyTrident. Known for their wide range of home furnishing collections, their innovative designs and premium finish reflect one’s true self and set the perfect mood for any home space. There is something to suit every style and every home.”

“We are super-excited and thrilled to welcome Kareena Kapoor Khan in Myc family. She is an exceptional blend of grace, talent, and relatability that makes her an ideal face for our brand. Her values seamlessly mirror the brand’s dedication to crafting living spaces that are not only exquisite but also welcoming and comfortable. As we continue to strive for excellence and innovation in our products, we are confident that Kareena’s influence will enhance our brand’s narrative of providing value to our customers,” said Dr. Rajinder Gupta, Chairman – Trident Group.

Kareena Kapoor Khan will be instrumental in realising the vision of ‘Ghar Ghar mein MyTrident’ and reaching 10,000+ retail touch points across the country. The brand aims to cross revenue of INR 1,000 crores by FY 2025-26.

Starting its journey in India in 2014, MyTrident is today amongst the leading brand in home furnishing across home and HORECA in India. Its growth has been driven by doubling the point of sales, adding new categories, and diversifying the range based on the evolving needs of the consumers. Currently, the company has a retail network of 3,500+ retail touch points, including 50 exclusive stores across India.

About MyTrident

MyTrident is Trident Group’s flagship brand specializing in luxurious & premium home furnishings. The company caters to all segments across luxury, premium to everyday. From designs, innovation and sustainability, the brand has been setting benchmarks in the home textile industry. With a sharp focus on customer demands, MyTrident offers a range of exquisite products including bed sheets, towels, luxury rugs, bathrobes and much more. Each item is crafted with precision and attention to detail, to offer customers an unparalleled sense of comfort, style, and elegance. MyTrident products can be found across all leading hotels of the country.

The post MyTrident Ropes in Kareena Kapoor Khan as Brand Ambassador first appeared on Approach Bollywood.