Veedol, a prominent lubricant brand from Tide Water Oil Co. (India), has appointed Sourav Ganguly as its brand ambassador. This strategic partnership aims to strengthen Veedol’s brand presence and solidify its market position across India.
Veedol, with a legacy spanning over 70 countries, is internationally recognized as the ‘Professional’s choice’ and is highly regarded in the workshop community worldwide. The brand offers a diverse range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments. With extensive distribution across India, Veedol reported consolidated revenue of Rs 1,931 crore as of March 31, 2024.
Veedol is known for delivering quality products through its network of long-standing channel partners. The brand’s core values of honesty, transparency, and lasting relationships are captured in its tagline, ‘Rakhe Saaf, Dil Se.’
Arijit Basu, managing director of Tide Water Oil Co. (India), expressed delight over the partnership with Sourav Ganguly. He highlighted Ganguly’s leadership and determination, qualities that align with Veedol’s values of performance and achievement. Basu is confident that Ganguly’s association will propel Veedol’s future growth.
Sourav Ganguly echoed these sentiments, emphasizing his commitment to excellence, innovation, and reliability. He aims to embody these values and inspire audiences alongside Veedol.
Veedol has a comprehensive product portfolio, including lubricants for 2-wheelers, passenger cars, agricultural vehicles, and commercial vehicles. The brand is known for its flagship products in the 2-wheeler and agriculture segments and is expanding its presence in the passenger car and commercial vehicle markets. Veedol has a strong foothold in rural areas and is now focusing on urban markets, supported by a robust distribution network of 500 direct distributors and over 50,000 retail outlets and workshops.
To enhance its market presence, Veedol is upgrading its product portfolio and packaging, aiming for a modern look and superior technical performance. The company is also revamping its supply chain and digitization processes to improve operational efficiency.
Veedol is investing significantly in brand building, leveraging its cricket partnerships, including with Kolkata Knight Riders (KKR), and the appointment of Sourav Ganguly as brand ambassador. These initiatives underscore Veedol’s commitment to high brand saliency and ambitious growth plans.
