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Yuzvendra Chahal Appointed Chief Story Officer at Story TV: A Fresh Spin on Micro-Drama Storytelling!

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Mumbai, February 12, 2026: In an exciting crossover blending cricket stardom with the booming world of short-form digital entertainment, India’s beloved leg-spinner Yuzvendra Chahal has joined Story TV — the country’s leading micro-drama platform — as its Chief Story Officer.

Story TV, known for its addictive library of over 600 bite-sized microdramas, delivers quick, engaging narratives across popular genres like romance, love stories, sports, thrillers, and more. Designed for mobile-first viewers who crave fast-paced, high-drama content, the platform has rapidly gained traction among younger, digital-savvy audiences.

In his new creative leadership role, Chahal will collaborate closely with Story TV’s content and creative teams to ideate, develop, and shape fresh stories, concepts, and series. Bringing his unique perspective as a celebrated sportsperson, charismatic public figure, and fan-favorite entertainer, Chahal is set to infuse the platform with innovative storytelling energy and mainstream appeal.

This appointment marks a bold step for Story TV in blending celebrity influence with micro-drama innovation, as the format continues to explode in popularity. The platform has teased that more exciting details about Chahal’s contributions and upcoming projects will be revealed soon.

Chahal, the IPL’s highest wicket-taker and a social media sensation, is no stranger to captivating audiences beyond the cricket field. His off-field charm and connect with fans make him a perfect fit to help “spin” compelling new tales on Story TV.